Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic

Andy McSorley

Southend-On-Sea

Summary

Strategic, values-led Senior Fundraising Leader with over 19 years of experience in public fundraising, operations leadership, and compliance across the UK third sector. Proven ability to deliver exceptional results in supporter acquisition, reactivation, and uplift campaigns for over 30 charity partners. A proactive and people-focused leader with deep expertise in regulatory frameworks (GDPR, DPA 2018, Code of Fundraising Practice) and a passion for developing high-performing, purpose-driven teams.

Overview

19
19
years of professional experience

Work History

Director of Fundraising

Purity Fundraising
01.2022 - Current
  • SLT role overseeing all public fundraising delivery across multi-channel campaigns.
  • Manage 50+ fundraisers and a leadership team including Senior Fundraising Manager and multiple Fundraising Managers.
  • Lead campaign performance: 10%+ acquisition, 30%+ reactivation, 50%+ uplift rates.
  • Responsible for KPI delivery, supporter experience, complaints, and quality.
  • Design and implement hybrid/remote campaign strategy and compliance process.
  • Lead recruitment, onboarding, and workforce development across teams.

Head of Fundraising Compliance

Gather Campaigns
07.2020 - 01.2022
  • Directed fundraising compliance, quality control, and innovation strategy.
  • Delivered policies, processes, and training on data protection and regulatory standards.
  • Led cross-departmental work on donor experience and gift aid conversion.
  • Acted as primary liaison for sector regulatory bodies and third-party audits.

Account Manager

Gather Campaigns
01.2020 - 07.2020
  • Managed the organisation’s largest charity client, overseeing reporting, KPIs, and complaint resolution.
  • Coordinated supporter care, training and message alignment across teams.

Compliance & QC Consultant (Freelance)

Sector-wide
03.2019 - 01.2020
  • Designed and implemented compliance frameworks for major UK charities and agencies.
  • Created lead generation and D2D operations for UK and EU agencies.
  • Delivered strategic consultancy at SMT and Board level.

Head of Standards & Compliance

Home Fundraising
11.2017 - 03.2019
  • Led company-wide standards, compliance and territory operations.
  • Managed QC teams, investigations, and regulatory submissions.
  • Sat on industry panels including PFOM Panel and IoF Compliance Subcommittee.

Call Centre Manager

GoGen Ltd
07.2006 - 07.2014
  • Managed recruitment, training, and performance of 100-150 fundraising staff.
  • Oversaw campaign delivery for 40+ charities including NSPCC, GOSH, Red Cross.
  • Delivered industry-leading conversion, reactivation and uplift results.

Education

Bachelor of Arts - Acting

East 15 Acting School
London
06-2006

Skills

- Public Fundraising Campaign Delivery
- Compliance & Regulatory Leadership
- Staff Recruitment & Development
- Supporter Experience & Journeys
- Cross-functional Team Leadership
- Campaign Planning & Strategy
- Training Design & Facilitation
- Multi-channel Fundraising
- Complaint & Risk Management

  • Company lead on GDPR integration for Europe’s largest door to door fundraising agency:
  • The creation of policy, process and training for Central Services and Operations, 500 fundraisers, 16 regional offices, nationwide implementation
  • Creation of a 100 staff, 44 seat Contact Centre Establishing policy, practice, training, and management
  • Delivering sector leading results: Donor acquisition over 10%, Reactivate 30% and Uplift 50% consistently with high level KPI conversion achieved across millions of interactions for more than 30 charity partners

Additional Information

- Speaker: SOFII IWITOT 2019
- Founder: FOSU – Get Fit Football, a wellbeing initiative in Southend
- Experienced MC, presenter, and corporate host
- Passionate about theatre, football, quizzes, podcasts, and family life

Timeline

Director of Fundraising

Purity Fundraising
01.2022 - Current

Head of Fundraising Compliance

Gather Campaigns
07.2020 - 01.2022

Account Manager

Gather Campaigns
01.2020 - 07.2020

Compliance & QC Consultant (Freelance)

Sector-wide
03.2019 - 01.2020

Head of Standards & Compliance

Home Fundraising
11.2017 - 03.2019

Call Centre Manager

GoGen Ltd
07.2006 - 07.2014

Bachelor of Arts - Acting

East 15 Acting School

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Andy McSorley