Summary
Overview
Work history
Education
Skills
Websites
Timeline
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Andy Kyriacou

London,Greater London

Summary

Commercially minded digital leader with over 12 years' experience driving growth across CRM, performance marketing, and digital transformation in purpose-led and consumer-facing brands. I bring a unique blend of strategic vision, hands-on channel expertise, and deep data fluency—shaping high-impact digital ecosystems that accelerate customer acquisition, retention, and lifetime value. Having led multi-disciplinary teams and agency partnerships, I've delivered measurable success across e-commerce, social, and content-led platforms, with a focus on segmentation, personalisation, and full-funnel performance. Passionate about brand-building through digital, I thrive in fast-paced, creatively bold environments, and I'm confident influencing senior stakeholders—including founders and boards—to turn digital ambition into commercial reality.

Overview

20
20
years of professional experience
4
4
years of post-secondary education

Work history

Head of Digital

Brain Tumour Research
Milton Keynes
09.2024 - 03.2025
  • Develop, define and execute comprehensive end-to-end digital strategies that enhance online presence, drive growth and brand performance by over 15% YoY
  • Establish departmental KPI's and objectives in-line with overall business goals
  • Lead multidisciplinary teams across e-commerce, social media, CRM and CX
  • Own, map and optimize the customer journey across all touchpoints, improving user experience and ROI
  • New digital platform adoption
  • Analyse data insights, measure performance and drive informed decision-making
  • Integrate new technologies into existing systems, improving performance scores

Head of Digital Deployment

Macmillan Cancer Support
London
05.2020 - 04.2024
  • Develop, define and execute comprehensive end-to-end digital strategies that enhance online presence, drive growth and brand performance by over 40% YoY
  • Evaluate insight and performance metrics to benchmark success
  • Establish departmental KPI's and objectives in-line with overall business goals
  • Create, implement and launch cross-channel digital marketing products strategies
  • Lead the Digital Deployment Team, Analytics Team and oversee the Digital Deployment/Tag Deployment Team
  • Integrate new technologies into existing eco-system, improving performance scores
  • Maintain client relationships through regular communication and updates on projects
  • Monitor web analytics to understanding customer behaviour and preferences
  • Implement website updates, improve user experience

Head of Digital

Last Word Media
London
08.2017 - 01.2020
  • Create and implement a digital transition strategy across all brands and channels
  • Implement a single-customer-view CRM/CX strategy
  • Established departmental KPI's and objectives in-line with overall business goals
  • Oversaw digital profile for Last Word Media, managing all advertising channels
  • Rebuilt and rebranded all owned websites, including a comprehensive infrastructure migration
  • Led and managed a diverse digital department and team
  • Conducted analytics and performance measurement to inform strategic adjustments
  • Increased conversions with A and B testing of landing pages and ad copies.
  • Oversaw budget allocation across different digital channels, optimising ROI

Digital Marketing Manager

Freesat
London
04.2012 - 08.2017
  • Devise and implement a website acquisition strategy to attract new users
  • Measure analytics performance to refine marketing techniques
  • Author and manage website content via CMS systems
  • Create assets using Photoshop and InDesign to support promotional activities
  • Edit video and audio content to enhance multimedia offerings
  • Established partnerships with influencers and bloggers to expand brand reach.
  • Improved conversion rates through persuasive landing page designs.
  • Conducted competitor analysis to identify market trends and opportunities.
  • Implemented analytics tools, enhancing performance tracking capabilities.
  • Monitored KPIs regularly, ensuring constant improvement in digital strategies.

Dashboard Author

Microsoft/X-Box LIVE
Reading
09.2010 - 11.2011

Content Author

Virgin Media
London
09.2009 - 09.2010

Digital Studio Manager

AP Group
Luton
09.2009 - 09.2010

Website Content Author

The Lancet
London
04.2005 - 08.2009

Education

Bachelor of Engineering - Media Technology

Staffordshire University
Stoke-on-Trent
06.1999 - 05.2003

Skills

  • Digital Strategy
  • Digital Product
  • CRM/CRO
  • E-Commerce\Strategy
  • SEO
  • Stakeholder Management
  • Data, Analytic & Performance Analysis
  • Digital Marketing
  • Artificial intelligence in marketing
  • Google Marketing Platform
  • WordPress
  • CMS
  • Shopify

Timeline

Head of Digital

Brain Tumour Research
09.2024 - 03.2025

Head of Digital Deployment

Macmillan Cancer Support
05.2020 - 04.2024

Head of Digital

Last Word Media
08.2017 - 01.2020

Digital Marketing Manager

Freesat
04.2012 - 08.2017

Dashboard Author

Microsoft/X-Box LIVE
09.2010 - 11.2011

Content Author

Virgin Media
09.2009 - 09.2010

Digital Studio Manager

AP Group
09.2009 - 09.2010

Website Content Author

The Lancet
04.2005 - 08.2009

Bachelor of Engineering - Media Technology

Staffordshire University
06.1999 - 05.2003
Andy Kyriacou