Andy Kyriacou
London,Greater London
Summary
Commercially minded digital leader with over 12 years' experience driving growth across CRM, performance marketing, and digital transformation in purpose-led and consumer-facing brands. I bring a unique blend of strategic vision, hands-on channel expertise, and deep data fluency—shaping high-impact digital ecosystems that accelerate customer acquisition, retention, and lifetime value. Having led multi-disciplinary teams and agency partnerships, I've delivered measurable success across e-commerce, social, and content-led platforms, with a focus on segmentation, personalisation, and full-funnel performance. Passionate about brand-building through digital, I thrive in fast-paced, creatively bold environments, and I'm confident influencing senior stakeholders—including founders and boards—to turn digital ambition into commercial reality.
Overview
20
20
years of professional experience
4
4
years of post-secondary education
Work history
Head of Digital
Brain Tumour Research
Milton Keynes
09.2024 - 03.2025
- Develop, define and execute comprehensive end-to-end digital strategies that enhance online presence, drive growth and brand performance by over 15% YoY
- Establish departmental KPI's and objectives in-line with overall business goals
- Lead multidisciplinary teams across e-commerce, social media, CRM and CX
- Own, map and optimize the customer journey across all touchpoints, improving user experience and ROI
- New digital platform adoption
- Analyse data insights, measure performance and drive informed decision-making
- Integrate new technologies into existing systems, improving performance scores
Head of Digital Deployment
Macmillan Cancer Support
London
05.2020 - 04.2024
- Develop, define and execute comprehensive end-to-end digital strategies that enhance online presence, drive growth and brand performance by over 40% YoY
- Evaluate insight and performance metrics to benchmark success
- Establish departmental KPI's and objectives in-line with overall business goals
- Create, implement and launch cross-channel digital marketing products strategies
- Lead the Digital Deployment Team, Analytics Team and oversee the Digital Deployment/Tag Deployment Team
- Integrate new technologies into existing eco-system, improving performance scores
- Maintain client relationships through regular communication and updates on projects
- Monitor web analytics to understanding customer behaviour and preferences
- Implement website updates, improve user experience
Head of Digital
Last Word Media
London
08.2017 - 01.2020
- Create and implement a digital transition strategy across all brands and channels
- Implement a single-customer-view CRM/CX strategy
- Established departmental KPI's and objectives in-line with overall business goals
- Oversaw digital profile for Last Word Media, managing all advertising channels
- Rebuilt and rebranded all owned websites, including a comprehensive infrastructure migration
- Led and managed a diverse digital department and team
- Conducted analytics and performance measurement to inform strategic adjustments
- Increased conversions with A and B testing of landing pages and ad copies.
- Oversaw budget allocation across different digital channels, optimising ROI
Digital Marketing Manager
Freesat
London
04.2012 - 08.2017
- Devise and implement a website acquisition strategy to attract new users
- Measure analytics performance to refine marketing techniques
- Author and manage website content via CMS systems
- Create assets using Photoshop and InDesign to support promotional activities
- Edit video and audio content to enhance multimedia offerings
- Established partnerships with influencers and bloggers to expand brand reach.
- Improved conversion rates through persuasive landing page designs.
- Conducted competitor analysis to identify market trends and opportunities.
- Implemented analytics tools, enhancing performance tracking capabilities.
- Monitored KPIs regularly, ensuring constant improvement in digital strategies.
Dashboard Author
Microsoft/X-Box LIVE
Reading
09.2010 - 11.2011
Content Author
Virgin Media
London
09.2009 - 09.2010
Digital Studio Manager
AP Group
Luton
09.2009 - 09.2010
Website Content Author
The Lancet
London
04.2005 - 08.2009
Education
Bachelor of Engineering - Media Technology
Staffordshire University
Stoke-on-Trent 06.1999 - 05.2003
Skills
- Digital Strategy
- Digital Product
- CRM/CRO
- E-Commerce\Strategy
- SEO
- Stakeholder Management
- Data, Analytic & Performance Analysis
- Digital Marketing
- Artificial intelligence in marketing
- Google Marketing Platform
- WordPress
- CMS
- Shopify
Timeline
Head of Digital
Brain Tumour Research
09.2024 - 03.2025
Head of Digital Deployment
Macmillan Cancer Support
05.2020 - 04.2024
Head of Digital
Last Word Media
08.2017 - 01.2020
Digital Marketing Manager
Freesat
04.2012 - 08.2017
Dashboard Author
Microsoft/X-Box LIVE
09.2010 - 11.2011
Content Author
Virgin Media
09.2009 - 09.2010
Digital Studio Manager
AP Group
09.2009 - 09.2010
Website Content Author
The Lancet
04.2005 - 08.2009
Bachelor of Engineering - Media Technology
Staffordshire University
06.1999 - 05.2003
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