Commercially minded digital leader with over 12 years' experience driving growth across CRM, performance marketing, and digital transformation in purpose-led and consumer-facing brands. I bring a unique blend of strategic vision, hands-on channel expertise, and deep data fluency—shaping high-impact digital ecosystems that accelerate customer acquisition, retention, and lifetime value. Having led multi-disciplinary teams and agency partnerships, I've delivered measurable success across e-commerce, social, and content-led platforms, with a focus on segmentation, personalisation, and full-funnel performance. Passionate about brand-building through digital, I thrive in fast-paced, creatively bold environments, and I'm confident influencing senior stakeholders—including founders and boards—to turn digital ambition into commercial reality.