Experienced multi-site operations leader with 20+ years overseeing educational and early years networks across 60+ centres. Expertise includes safeguarding, compliance, inspection readiness, staffing development, commercial improvement, early years programme creation, and organisational growth.
Overview
24
24
years of professional experience
1
1
Certification
Work history
Director of Franchise Operations
Swish Theatre Schools
2025.04 - 2025.12
Supporting strategic and operational development of Swish Theatre Schools' franchise network.
Advising new and existing franchisees on recruitment, marketing, training, and school launch planning.
Contributing to national business planning, contract updates, and performance improvement.
Delivering discovery sessions and guidance for prospective franchisees.
Leading head office team of 11.
Leading operational support structures and systems improvements.
Designated Safeguarding Lead and implementation of solid and compliant structures.
Set up and delivered auditing model for quality control and support.
Regional Business Manager
PQA
2022.06 - 2025.04
Delivery of business strategy to drive revenue, expansion and operational efficiencies.
Using strong performing arts education industry knowledge to maximise sales and growth opportunities.
Resolving complex issues with solid analysis and investigations.
Liaising with compliance and safeguarding to ensure solid operational standards.
Coaching, supporting and mentoring principals throughout their journey with the company.
Assisting owners with financial planning and strategic direction.
Principal induction into the business, from training to opening.
Support with venue searches, negotiating costs and creating and producing contracts.
Creating and delivering of training and software implementation. Ensuring effective delivery of companies' values and strategies.
Freelance Operations Manager
Theatretrain
2021.10 - 2022.06
Brought into the company on consultancy basis, managing relaunch of over 60 centres post-pandemic and refresh of out-of-date franchise processes.
Refresh and rewrite franchise operations manual and franchise agreements.
Introduction of annual business planning and reviews of the network, and corresponding structures.
Prepared the company for OFSTED registration.
Creating stronger franchise support and compliance.
Franchise site visits and one-to-one business planning, focusing on those centres more badly affected by the pandemic.
Advising company directors on business and financial planning and head office structure and personnel.
Creating and implementing franchise recruitment structures from lead generation to introduction into the network.
Introducing the company to franchise professionals to enable more sound processes.
Sourcing a developer to give the company full and automated booking system, enabling head office a network overview and ease of fee collection.
Marketing planning and introduction of a marketing levy in consultation with the network.
Organisation and planning of annual conference.
Designated Safeguarding Lead.
Director of Operations
Jigsaw Performing Arts Schools
2014.04 - 2021.10
Having been central to creating the franchise model as General Manager, I focused on overseeing, developing, and managing the franchising arm of the organisation, leading a team of six at Head Office.
Strategic execution of franchise expansion in UK.
Developed the franchise business model and analysed financial performance, doubling number of sites and turnover in under two years.
Oversaw each franchise's creative life cycle and supported franchisees from start to exit.
Delivered franchise support and compliance through creation of minimum standards.
Identified new franchisees and business leads.
Wrote and maintained Franchise Operations Manual and franchise agreements.
Liaised with solicitors and territory mappers.
Led Discovery Days, business reviews, and Annual Conference.
Implemented spending from marketing levy network wide.
Conducted site visits and franchisee performance assessments including compliance and safeguarding.
Motivated network to increase quality and sales.
Created and managed unique online booking and admin system.
Oversaw expansion-related recruitment and staffing needs.
Submitted for industry awards.
Built supplier relationships and transparent stock systems.
Strengthened franchise industry links.
General Manager
Jigsaw Performing Arts Schools
2009.06 - 2014.04
Managed over 20 weekend performing arts schools.
Designed and led programmes, trained staff, and managed Head Office operations.
Developed systems for registration and admin.
Managed venue bookings and customer relationships.
Created Jigsaw Jumpers pre-school programme.
Ran children’s casting agency and directed youth theatre productions.
Assistant Manager
Gymboree Play & Music
2006.01 - 2009.06
Created and delivered pre-school education program.
Actor and Teacher
Various
2001.07 - 2006.01
Education
Bachelor of Arts - Theatre
Guildford School of Acting
Guildford
07.2001
Certification
Designated Safeguarding Lead (DSL) Training
E-Safety Training
Level 2 Certificate in Introducing Caring for Children and Young People
Franchise Operations Consultant/Interim Director of Operations Company Stores at Smoothie KingFranchise Operations Consultant/Interim Director of Operations Company Stores at Smoothie King