Summary
Overview
Work History
Education
Skills
Timeline
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ANDROULA STRATTON

Dunmow

Summary

A dynamic sales and marketing professional with 20 years’ experience in the children’s educational publishing sector. At Jolly Learning, I spearheaded UK and international initiatives—including global events, strategic marketing campaigns, and the launch of the company’s first e-commerce website—contributing significantly to the worldwide expansion of Jolly Phonics. My work in building distributor networks and forging strategic partnerships helped position the brand as a global leader in phonics education. Currently, I provide freelance marketing and sales consultancy to clients in publishing and related sectors, with a focus on international market development, event strategy, and product promotion.

Overview

38
38
years of professional experience

Work History

Sales and Marketing Consultant (Freelance)

Various Clients
05.2024 - Current
  • Delivered end-to-end management of conferences and exhibitions across the UK and internationally.
  • Created and executed product launch campaigns for a medical publisher, including press release writing, media outreach, and stakeholder engagement.
  • Developed targeted marketing assets such as brochures, flyers, and digital content for various client campaigns.
  • Designed and implemented integrated campaigns across email, social media, and direct mail to drive engagement and sales.
  • Built and launched international distributor relationships for an educational publisher, expanding their global supplier network.

Head of Sales and Marketing

Jolly Learning Ltd
04.2020 - 04.2024
  • Promoted to lead global sales and marketing strategy, overseeing revenue growth across UK, North America, and RoW markets.
  • Directed product marketing, sales enablement, and market entry strategies across a portfolio of educational titles.
  • Led large-scale event programmes, including global exhibitions, partner conferences, training sessions and webinars.
  • Delivered successful new product launches with tailored messaging and channel strategies, resulting in increased adoption.
  • Managed and expanded an international network of distributors and certified trainers to scale global reach.
  • Led and developed a team of five, aligning marketing and sales objectives to support wider business goals.

Marketing Manager

Jolly Learning Ltd
05.2006 - 03.2020
  • Managed marketing campaigns for UK and international markets, supporting sales growth through targeted promotions and content.
  • Executed multi-channel campaigns across digital, print, and event marketing.
  • Developed key promotional materials and collateral for schools, distributors, and literacy advocates.
  • Coordinated international events and exhibitions to boost brand visibility and market penetration.
  • Spearheaded development of the company’s first e-commerce website with integrated social media, improving user experience and online sales.

PR & Marketing Executive

Jolly Learning Ltd
04.2005 - 04.2006
  • Planned and delivered media campaigns focused on literacy education, aligning with national initiatives.
  • Produced press materials, media kits, and developed strong media relations to support brand awareness.

Marketing Coordinator

Paxar UK Ltd (formerly Pitney Bowes Marking Systems)
10.1992 - 03.2005
  • Managed all marketing activity for a range of technical products, including bar code printers and labelling systems.
  • Designed and executed lead generation campaigns in support of a 20-person sales team.
  • Oversaw relationships with external agencies and managed an annual marketing budget of £400K.

Marketing Coordinator

IIR Technology Ltd
03.1992 - 10.1992
  • Managed promotional activity for a portfolio of B2B technology training courses via direct marketing campaigns.

Marketing Executive

Sales Success Ltd
02.1991 - 02.1992
  • Developed marketing materials and organised events to promote bespoke sales and marketing software solutions.

Marketing Assistant

ICC Information Services Ltd
06.1987 - 01.1991
  • Supported campaign development for a suite of financial information products, including copywriting, direct mail, and production coordination.

Education

CIM Diploma -

College of Distributive Trades
01-1990

CIM Certificate -

College of Distributive Trades
01-1990

Higher National Diploma - Business Studies

College of Distributive Trades
01-1989

7 O Levels and 2 A Levels -

Kingsway College
01-1987

Skills

  • Microsoft Office Suite – Proficient in Word, Excel, and PowerPoint
  • Adobe Creative Suite – Skilled in InDesign and Acrobat; basic knowledge of Photoshop
  • CRM & Email Marketing – Experience with HubSpot, Mailjet, and Mailchimp
  • Virtual Communication Tools – Proficient in Zoom, Microsoft Teams, and Google Meet
  • Web & E-Commerce Platforms – Working knowledge of WordPress and WooCommerce
  • Publishing Systems – Experience with Biblio and managing metadata for book publishing

Timeline

Sales and Marketing Consultant (Freelance)

Various Clients
05.2024 - Current

Head of Sales and Marketing

Jolly Learning Ltd
04.2020 - 04.2024

Marketing Manager

Jolly Learning Ltd
05.2006 - 03.2020

PR & Marketing Executive

Jolly Learning Ltd
04.2005 - 04.2006

Marketing Coordinator

Paxar UK Ltd (formerly Pitney Bowes Marking Systems)
10.1992 - 03.2005

Marketing Coordinator

IIR Technology Ltd
03.1992 - 10.1992

Marketing Executive

Sales Success Ltd
02.1991 - 02.1992

Marketing Assistant

ICC Information Services Ltd
06.1987 - 01.1991

CIM Diploma -

College of Distributive Trades

CIM Certificate -

College of Distributive Trades

Higher National Diploma - Business Studies

College of Distributive Trades

7 O Levels and 2 A Levels -

Kingsway College

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ANDROULA STRATTON