Summary
Overview
Work history
Education
Skills
Timeline
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Andrina Ballantyne

London

Summary

A strategic and visionary leader with over 15 years of experience delivering transformational customer experiences across digital onboarding, product strategy, and identity solutions. Known for shaping and executing customer-first strategies that drive satisfaction, reduce friction, and accelerate growth across global financial services. Adept at leading cross-functional teams, building strategic partnerships, and influencing executive stakeholders to bring high-impact, customer-centric propositions to market. Proven ability to connect customer insight with operational delivery, managing multi-million-pound portfolios and programmes that create measurable business value at scale.

Overview

23
23
years of professional experience

Work history

Digital Identity Proposition & Commercial Strategy Lead

LSEG
London
11.2023 - 07.2025
  • Spearheaded the end-to-end strategy and execution of a £25M digital identity solutions portfolio, delivering a 20% YoY revenue increase and a 13% uplift in Q1 2025 by aligning product innovation with commercial and customer outcomes.
  • Owned and developed a commercial model framework that reduced sourcing overspend by 18% within the first year, improving cost-efficiency and margin performance across global product lines.
  • Built and led strategic partnerships with bio-metric and digital verification providers to expand onboarding capabilities, enhancing customer experience, reducing manual verification by 40%, and accelerating activation timelines.
  • Directed Go To Market strategy across cross-functional teams (Sales, Product, Risk, Compliance), resulting in 3x faster time-to-market for priority propositions and a 25% uplift in conversion at onboarding.
  • Translated complex customer, market, and regulatory insights into scalable solutions that supported risk mitigation and business growth across key financial services markets.
  • Prioritising senior stakeholders and executive leadership on the commercial roadmap, shaping investment decisions, and steering board-level strategy for long-term identity product evolution.
  • Championed a data-led approach to strategic planning-integrating NPS, client usage metrics, and cost analysis to drive continuous optimisation across the onboarding journey.

Senior Consultant, Strategy & Transformation

AND Digital
London
08.2022 - 11.2023
  • Designed and led a £5M transformation programme strategy, improving digital delivery velocity and realising £1.2M in operational inefficiencies.
  • Created and pitched strategic narratives to C-suite stakeholders, driving alignment around complex data transformation roadmaps and accelerating decision-making across finance, data, and technology verticals.
  • Directed a 19-person multi-disciplinary team spanning leadership, engineering, cloud, and delivery, mobilising agile ways of working to unlock speed-to-market for high-priority data products.
  • Defined product vision and Go To Market strategy for enterprise-wide initiatives, reducing manual effort for 1,500+ users and elevating customer experience.
  • Consulted on commercial positioning and digital expansion strategy, helping clients capitalise on new revenue channels and future-proof data architecture for scalability.
  • Embedded OKRs and agile delivery frameworks to standardise execution, enhance reporting accuracy, and drive continuous iteration on strategy outcomes.

Customer Lending Proposition, Senior Vice President

Barclays
London
01.2021 - 08.2022
  • Led the design and execution of a customer lending onboarding strategy focused on driving digital transformation, journey optimisation.
  • Owned and optimised the end-to-end customer journey, identifying friction points and reimagining experiences that led to a 15% reduction in customer dropout.
  • Directed voice-of-customer research to inform roadmap planning, eliminate pain points, and influence strategic investment decisions across product, tech, and compliance teams.
  • Maintained agile, responsible organisation with sustained revenue growth by monitoring industry forecasts, honing budgets and adjusting marketing strategies.

Digital Product Owner, Senior Vice President

Barclays
London
05.2017 - 01.2021
  • Delivered a suite of Money Management app features to the Banking app (£500k)

Global Digital CDD/KYC Product Owner

Barclays
Glasgow
07.2010 - 05.2017
  • New journey, product, and proposition development, shaped app (iOS) product features

Regional Manager

Costar
Glasgow
05.2007 - 07.2010

Team Leader

Avance Group
02.2002 - 05.2007

Education

Diversity & Inclusion -

Niteo Development

Digital Journey & Product Development - undefined

The Power MBA

Skills

  • Product Development
  • Leadership
  • Management
  • Agile Methodologies
  • Business Change
  • Transformation
  • Business Strategy
  • Budget Management
  • Development Management
  • User Research
  • Usability Testing
  • Cross Team Collaboration
  • Stakeholder Management
  • Coaching
  • Mentoring
  • Finance
  • Risk Management
  • Data Analysis
  • Customer Relationship Management
  • Digital Communications
  • Marketing
  • Digital Customer Journey Optimisation
  • Calm under pressure
  • Problem-solving
  • Communication skills
  • Public speaking
  • Strategic planning
  • Team building

Timeline

Digital Identity Proposition & Commercial Strategy Lead

LSEG
11.2023 - 07.2025

Senior Consultant, Strategy & Transformation

AND Digital
08.2022 - 11.2023

Customer Lending Proposition, Senior Vice President

Barclays
01.2021 - 08.2022

Digital Product Owner, Senior Vice President

Barclays
05.2017 - 01.2021

Global Digital CDD/KYC Product Owner

Barclays
07.2010 - 05.2017

Regional Manager

Costar
05.2007 - 07.2010

Team Leader

Avance Group
02.2002 - 05.2007

Digital Journey & Product Development - undefined

The Power MBA

Diversity & Inclusion -

Niteo Development

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