Andrew Wedge

During my time at SuperBike Factory, the Europe’s largest second-hand motorcycle dealership, I have been responsible for the company’s social media, creative output, influencer collaborations, and podcast production. I have complete authority over the company’s content output, starting with the strategy to filming/photography, editing, scheduling, analysis, and optimisation. I am also responsible for a team of social media champions, whom I direct to in order to get more content from the company’s different sites.

Over the past seven months, I have grown the company’s total social media following by 16% from 120,000 to over 140,000, with a reach of over 25,000,000 and 600,000 engagements.

At Connells Group, I was solely responsible for the social media

channels of 40+ estate agency brands, which collectively have

around 500 branches across the UK. As part of the UK’s largest

estate agency group, operating in different tones of voice and

catering for audiences became an everyday skill. I regularly

worked with our wider marketing team to support campaigns across

multiple channels as well as managing a network of nearly 1,000

social media admins in our branches in all corners of the UK. Part

of this responsibility meant I was responsible for our internal

communications strategy which has familiarised me with email

best practices and strategies.

Another role of mine was the production of web content. I regularly

created both long and short form content for our various websites to

keep our audiences well informed. Part of this responsibility was to upload and manage this content in our CMS, all of which

has broadened my skillset as a digital marketer and enhanced my

knowledge of SEO best practices and HTML.

During my time at RidgeMonkey, I had full ownership of all the

brand’s social media channels. I was responsible for creating daily

organic content for TikT ok, Instagram, Facebook, X and LinkedIn

as well as paid social campaigns across these platforms and

YouTube.

During the period I was responsible for these social media

channels, the Instagram channel grew by over 23K followers, the

Facebook channel grew by 25K followers and the TikT ok channel,

which I started, grew to have a following of 15K with over 3 million

total video views.