Andrew Murray
Managing Director
Summary
Overview
13
13
years of professional experience
3
3
years of post-secondary education
Work History
Strategic Consultant
J W Anderson
2 2023 - 03.2024
- Self-employed as a freelance strategic consultant to the Owner/Creative Director and CEO.
- Role is to develop and execute a 360 degree strategic plan to scale the business globally.
- Specifically focused on improving the current product offer and distribution expansion within APAC.
Managing Director - MCQ
Alexander McQueen
05.2019 - 09.2022
- Previously employed as Brand Director for MCQ, Alexander McQueen. Had full responsibility for the management and success of the business globally, covering all functions (design, merchandising, marketing, sales, product development). Reported directly to the CEO of Alexander McQueen.
- Managed all teams across the London HQ as well as regional offices in Milan, New York and Hong Kong. Head count of 86.
- Led the change and transformation across all business areas from Q3 2019 to deliver a successful re-brand. Re-positioned the brand and product offer in September 2020 to appeal to a new, Gen-Z focused audience.
- Significantly increased revenue in 5 consecutive seasons from 2020 to 2022 to achieve triple digit growth in 2 years.
- Delivered a new creative vision in line with the target audience through re-organisation of the design and merchandising teams, working with key creative collaborators and the recruitment of a new Design Director.
- Successfully elevated the brand positioning through acquisition of new premium wholesale partners and stronger relationships with existing key partners. Expanded distribution to over 160 accounts across 37 Countries including a Franchise network of 33 doors across mainland China, Hong Kong and Thailand.
- Developed additional distribution channels through the launch of the first ever digital shop-in-shop on GOAT and the launch of an MCQ store on Tmall luxury Pavillion in China
- Achieved gross margin improvement of 9% from 2019 to 2022 through leading a complete overhaul of our production network and the introduction of an in-house product development team.
- Oversaw continued improvement in design and production methods as well as the production network to drive sustainability throughout business. Sustainable materials were used in over 80% of each collection in 2021/2022.
- Increased social audience by triple digits through streamlined socials plans, a focus on both physical and digital events and re-evaluation of the design process to allow for more collaboration with various creative communities.
- Delivered a first of it's kind technology, incorporating in-garment NFC capabilities on all MCQ products combined with a private blockchain to enhance the product offering, open new channels to build community and develop new tools to understand the audience.
- Established and drove culture of innovation, mentorship, inclusivity and diversity across extended team.
Head of Merchandising - MCQ
Alexander McQueen
05.2018 - 05.2019
- Moved to Head of Merchandising role with increased responsibilities of managing the product development and production teams across London and Novara, Italy.
- Led a merchandising and buying team of 7 and a product development/production team of 17
- Oversaw continued growth across Men's and Women's RTW and footwear categories to drive total business revenue by 18% in 2018.
General Merchandising Manager - MCQ
Alexander McQueen
05.2017 - 05.2018
- Was responsible for the product merchandising and buying across all product categories.
- Oversaw a turnaround in the Men’s business in SS19 (+14%).
Senior Buyer - Men's Designer Collections
Harrods
05.2016 - 10.2016
Senior Merchandiser - EMEIA Men's RTW/Accessories
Burberry
03.2014 - 05.2016
Franchise Account Manager - EMEIA
Burberry
08.2013 - 03.2014
Merchandiser & Wholesale Manager- Emerging Markets
Burberry
03.2012 - 08.2013
Wholesale Showroom Manager
Burberry
03.2010 - 03.2012
Education
The University of Manchester (MBS)
09.2003 - 05.2006
Timeline
Managing Director - MCQ
Alexander McQueen
05.2019 - 09.2022
Head of Merchandising - MCQ
Alexander McQueen
05.2018 - 05.2019
General Merchandising Manager - MCQ
Alexander McQueen
05.2017 - 05.2018
Senior Buyer - Men's Designer Collections
Harrods
05.2016 - 10.2016
Senior Merchandiser - EMEIA Men's RTW/Accessories
Burberry
03.2014 - 05.2016
Franchise Account Manager - EMEIA
Burberry
08.2013 - 03.2014
Merchandiser & Wholesale Manager- Emerging Markets
Burberry
03.2012 - 08.2013
Wholesale Showroom Manager
Burberry
03.2010 - 03.2012
The University of Manchester (MBS)
09.2003 - 05.2006
Strategic Consultant
J W Anderson
2 2023 - 03.2024
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