Summary
Overview
Work History
Education
Skills
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Timeline
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Andrew Morrison

Edinburgh

Summary

A versatile media professional with expertise in interviewing and writing, social media management, and content creation. Known for attention to detail, efficient communication, punctuality, and professionalism. Committed to continuous skill development and career growth within the media industry.

Overview

3
3
years of professional experience

Work History

Club Journalist

HIBERNIAN WOMEN F.C.
Edinburgh
05.2022 - Current
  • Responsible for uplifting social media channels to generate engaging, entertaining content tailored to a unique fan base.
  • Accountable for crafting and revising articles for the club website, ensuring high-quality content
  • Professional knowledge of software including Premiere Pro, Lightroom and Photoshop to support highlights and featurettes.
  • Composed over 75% of women's club articles for 2022/23 and 2023/24 seasons on the club website.
  • Generated over 1 million views across the club website and social media platforms per season for three years.
  • Operated within strict timelines to manage multiple uploads for social media and website throughout the week.
  • Sustained strong relationships with various players and coaches, recognising the significance of fostering positive connections with fan groups.
  • Executed 60% of all interviews over 3 seasons, focusing on personal dynamics and team objectives.
  • Delivered live and pre-recorded commentary for televised matches.
  • Documented comprehensive notes on player backgrounds and performances before match days for commentary preparation.
  • Generated 90% of club match reports over 3 seasons, adhering to distinctive and engaging club style while infusing personal vibrancy.
  • Managed coverage of player arrivals, departures, and additional PR and sponsorship advertising across theclub site.

Trainee Reporter

HN Media
Inverness / Thurso
04.2022 - 06.2024
  • Crafted concise, clear copy for the Inverness Courier.
  • Pioneered by utilising video journalism at hyperlocal news websites in the Far North of Scotland.
  • Contacted local fire, police, and coastguard services to remain informed on local developments.
  • Implemented SEO strategies in online articles, improving search engine rankings and visibility.
  • Demonstrated outstanding research skills, providing supporting information and documentation to back up article contents.

Writer

ENRG News
Edinburgh
05.2022 - 07.2025

Election Reporter

Sky News
Inverness
06.2024 - 07.2024

Podcast Host

SONDER PODCAST
11.2023 - 02.2024

Education

Bachelor of Arts - Journalism

Edinburgh Napier University

Skills

  • Interviewing and writing
  • Social Media management
  • Premiere Pro
  • Photoshop Lightroom Canva
  • Interviewing & presenting
  • Website administration
  • Commentary and PR experience
  • Media law awareness
  • Attention to detail
  • Efficient communicator
  • Punctual and professional
  • Content creation
  • Open to developing new skills
  • Account manager of https://wwwinstagramcom/whoniversitynotes/

sections.external_links.name

Timeline

Election Reporter

Sky News
06.2024 - 07.2024

Podcast Host

SONDER PODCAST
11.2023 - 02.2024

Club Journalist

HIBERNIAN WOMEN F.C.
05.2022 - Current

Writer

ENRG News
05.2022 - 07.2025

Trainee Reporter

HN Media
04.2022 - 06.2024

Bachelor of Arts - Journalism

Edinburgh Napier University

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