

Highly motivated and customer-focused Sales Professional with over 33 years of experience in business development, account management, and solution-based selling across a diverse range of industries. Extensive experience selling packaging consumables and equipment, hot beverage machinery, cut-resistant gloves, workplace safety equipment, spill management products, and delivering Spill & Environmental Training Seminars.
A proven track record of developing new business opportunities through proactive prospecting, cold calling, relationship building, and consultative sales techniques. Comfortable engaging with organisations of all sizes, from small businesses to major blue-chip companies, consistently generating sales pipelines and achieving targets through persistence, professionalism, and customer-focused service.
Recognised for taking ownership of responsibilities, building long-term client relationships, and providing exceptional customer service both face-to-face and over the telephone. A positive, adaptable, and practical team player who enjoys solving problems, understanding customer needs, and delivering solutions that create value for both clients and employers.
Key strengths include:
• Business Development & New Account Acquisition
• B2B Sales & Account Management
• Customer Relationship Management
• Cold Calling & Lead Generation
• Consultative & Solution-Based Selling
• Customer Service Excellence
• Training & Product Demonstrations
• Negotiation & Closing Sales
• Pipeline Management
• Team Collaboration & Communication
Dedicated to exceeding customer expectations, driving business growth, and contributing positively to organisational success.
Managed a territory from Birmingham to the Scottish Highlands for pallet strapping sales.
Sourced and qualified new prospects through cold calling, prospecting, and networking.
Performed on-site operational audits to stabilise pallets and cut packaging costs.
Delivered technical product demonstrations tailored to customer requirements and warehouse goals.
Produced ROI and cost-benefit analyses to support capital expenditure approvals.
Built stakeholder rapport across warehouse staff and senior leadership levels.
Managed end-to-end sales from initial qualification through negotiation and account growth.
Applied consultative selling to deliver measurable business benefits and long-term value.
Opened new business opportunities through prospecting, account management, and consultative sales.
Led on-site equipment demonstrations and evaluated competitor systems with cost-benefit modelling.
Owned design of ergonomic packing stations and workflow standards for fulfilment centres.
Played a key role in expanding sales activity within the spill control, environmental compliance, and workplace safety sectors while contributing to product sourcing and development.
Key Responsibilities & Achievements:
• Generated new business opportunities through proactive telemarketing campaigns, consistently securing approximately eight qualified appointments per week.
• Developed and implemented product sourcing systems, negotiating with manufacturers and suppliers to improve product offerings and profitability.
• Provided support in quality assurance, customer liaison, and technical product specification.
• Managed regional sales activities, developing existing accounts and securing new business opportunities.
• Promoted to focus on the aerospace and automotive sectors, conducting site assessments and recommending tailored spill control solutions.
• Delivered environmental compliance assessments and advisory services to help customers meet legislative and ISO 14001 requirements.
• Designed and delivered Spill Response Training Seminars for organisations ranging from small businesses to major blue-chip companies.
• Successfully presented training sessions to groups ranging from 12 participants to audiences of over 250 delegates.
Managed a geographical territory selling commercial hot beverage systems through rental and service agreements.
Key Responsibilities & Achievements:
• Generated new business through cold calling, telemarketing, networking, and customer referrals.
• Negotiated contracts and service agreements to maximise revenue and customer retention.
• Developed existing customer accounts through consultative selling and relationship management.
• Consistently achieved sales targets through effective pipeline management and prospecting activities.
Responsible for product development and technical support for pallet stretch film systems and associated packaging machinery.
Key Responsibilities & Achievements:
• Conducted market analysis and competitor evaluations to identify opportunities for product improvement and growth.
• Developed technical sales propositions highlighting operational and commercial advantages of company products.
• Worked closely with management to support strategic product development initiatives.
• Assisted in maintaining quality assurance processes for manufacturing operations in collaboration with the Netherlands production facility.
CORE COMPETENCIES
Business Development
Account Management
B2B Sales
Cold Calling & Lead Generation
Packaging Systems & Materials
Product Development
Sales Training & Presentations
Distributor Management
Negotiation & Closing
Customer Relationship & Territory Management