Andrew MacDonald
Preston,Lancashire
Summary
Accomplished professional who demonstrates exceptional analytical and commercial skills, coupled with effective stakeholder management and roadmap development based on strategic priorities. Utilises extensive expertise in CRM systems, particularly Salesforce, and a strong customer-first mentality to consistently deliver positive results within budgets. Has a comprehensive knowledge of data laws and regulations. Brings over 15 years of management and mentoring experience to drive team success and organisational growth.
Overview
20
20
years of professional experience
3
3
years of post-secondary education
1
1
Certification
Work history
Senior CRM, Data & Insight Manager
PGL Beyond
Blackpool, Lancashire
2023.03 - Current
- Oversaw CRM product across multiple brands and departments, ensuring alignment with business objectives.
- Chaired Salesforce CRM change-board, establishing and implementing strategic development roadmap.
- Delivers customer and commercial insights for data-driven decisions
- Managed inter-departmental relations to set clear expectations based on business priorities.
- Established and manged effective and impactful relationships with suppliers
- Lead a team of 7, delivering tailored mentoring and professional development.
Data Manager
PGL Beyond
Blackpool, Lancashire
2011.01 - 2023.03
- Oversaw all segmentation and personalisation efforts for marketing initiatives.
- Held full responsibility for maintaining data quality & usability within CRM system.
- Managed data research team, including apprenticeship programme to enhance skills development.
Marketing Executive
PGL Beyond
Blackpool, Lancashire
2005.10 - 2011.01
- Utilised data analytics tools to develop targeted customer segments.
- Created engaging content for brochures, flyers, and adverts.
- Collaborated with agencies to design visually compelling promotional materials.
- Enhanced website functionality as a key channel for lead generation.
Education
Bachelor of Science - Management & Chemical Science
UMIST
Manchester 1996.09 - 1999.07
Skills
- Customer-first mentality
- CRM expertise, especially Salesforce
- Strong analytical and commercial skills
- Stakeholder management
- Roadmap development based on priorities
- Timely delivery within budgets
- Data laws and regulations knowledge
- 15 years of management and mentoring experience
Affiliations
- Although not as sporty as I once was, I enjoy playing and watching football with my son, family bike rides and I also play golf when its sunny.
- I also enjoy reading, particularly historical fiction, and nordic detective novels.
Accomplishments
Over 20 value awards at PGL Beyond
Certification
IDM Award in Data Management
Timeline
Senior CRM, Data & Insight Manager
PGL Beyond
2023.03 - Current
Data Manager
PGL Beyond
2011.01 - 2023.03
Marketing Executive
PGL Beyond
2005.10 - 2011.01
Bachelor of Science - Management & Chemical Science
UMIST
1996.09 - 1999.07