Andrew Kratzke
Salisbury,Wiltshire
Summary
Experienced IT professional with a robust background in CRM systems, data management, and digital marketing tools. Proficient in Donorfy, and Engaging Networks with some experience in Dynamics 365, MySQL, SQL, and Power BI. Adept at workflow automation, system configurations, and troubleshooting. Skilled in GDPR and CCPA compliance, data encryption, and protection techniques. Demonstrates expertise in Agile and Scrum methodologies with a strong ability to create process documentation and user guides. Competent in GA4, GTM, Google Ads, Meta Ads and SEO. Proven track record of working with cross-functional teams and managing stakeholder relationships. Possesses additional skills in HTML, CSS, web design, graphic design as well as video & audio production and editing.
Overview
10
10
years of professional experience
1
1
Certification
Work History
CRM manager
AK Solutions
Remote
01.2022 - 01.2025
- Managed CRM Systems: Administered and optimised Engaging Networks, ensuring data accuracy, security, and compliance with GDPR and other regulations.
- Data Insights and Reporting: Analysed donor and supporter data to inform fundraising strategies, segmentation, and personalized engagement campaigns, leading to a 100% increase in supporter acquisition and fundraising revenue.
- Campaign Support: Supported marketing and fundraising teams by integrating the CRM with tools for email campaigns, social media outreach, and event management. Automated donor journeys to improve efficiency and engagement.
- Team Collaboration: Worked closely with fundraising, communications, and operations teams to align CRM functionality with organisational goals, providing training to staff on best practices and system updates.
- System Improvements: Led system upgrades, data migrations, and integrations with third-party platforms, enhancing user experience and operational efficiency.
- Integrated Web Development: Built fully integrated webpages connected to the CRM, incorporating Google Analytics, Microsoft Clarity, and SEO optimizations to enhance user tracking and drive organic traffic.
Development Coordinator & CRM Migration Lead
The Humane League UK
01.2020 - Current
- Led the migration of a legacy database to an advanced CRM platform, reducing operational inefficiencies by 30%.
- Ensured system compatibility and conducted rigorous security testing, addressing vulnerabilities and mitigating risks pre-migration.
- Oversaw post-migration troubleshooting, resolving issues swiftly to maintain data integrity and operational continuity.
- Optimized data transfer processes, enhancing accuracy and efficiency.
- Fully configured the CRM to meet organizational needs, delivering training and support that achieved 100% staff adoption within 2 months.
- Played a key role in successful fundraising campaigns, including the organization’s most successful fundraising drive to date.
IT Service Manager
Trusted Technology Partnership
01.2015 - 01.2020
- Led a team of engineers in providing exceptional IT support and product enhancements to high-profile clients across the UK, achieving 98% positive feedback and 22% growth in repeat business
- Exceeded in the management of SLA levels, budgeting and all incident escalations including being the single point of contact for all priority 1 incidents
- Curated and maintained an extensive library of clear, actionable documentation, reducing inbound support calls by 25% and improving user self-sufficiency and system utilisation
- Generated and delivered bi-weekly service reports, showcasing key performance metrics and strategic insights that informed business decisions, resulting in an increase to efficiency by 20% and 12% in client satisfaction
- Contributed to the implementation and configuration of new helpdesk incident management tools and drove ongoing improvements to the organisation’s CRM.
Education
Diploma Fda - Foundation Art & Design
Bournemouth Arts Institute
Bournemouth, EnglandBA (hons) - English W Creative Writing
Falmouth University
FalmouthSkills
Technical & System Management:
Donorfy Engaging Networks Dynamics 365 MySQL SQL
Power BI Google Looker Studio GA4 GTM
Server Management System Configurations Workflow Automation
Permissions & Custom Fields/Roles Maintenance & Upgrades
Troubleshooting Data Encryption Protection Techniques
Compliance & Data Privacy:
GDPR CCPA Compliance Data Security Best Practices
Project Management & Methodologies:
Agile Scrum Stakeholder Management
Process Documentation User Guides
Digital Marketing & Analytics:
Google Ads Meta Ads SEO
Data Analysis & Reporting (Power BI, Google Looker Studio, GA4)
Web Development & Design:
HTML CSS Web Design
Graphic Design Video & Audio Production Editing
Networking & IT Support:
Networking Solutions ADUC RSAT
Hardware & Software Troubleshooting
Working with Cross-functional Teams
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Certification
- ITIL Service Operation
- ITIL Foundation
Timeline
CRM manager
AK Solutions
01.2022 - 01.2025
Development Coordinator & CRM Migration Lead
The Humane League UK
01.2020 - Current
IT Service Manager
Trusted Technology Partnership
01.2015 - 01.2020
Diploma Fda - Foundation Art & Design
Bournemouth Arts Institute
BA (hons) - English W Creative Writing
Falmouth University
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