Summary
Overview
Work history
Education
Skills
Languages
Timeline

Andrew Kellard

Marketing Strategist
Falmouth,Cornwall

Summary

Resourceful and adaptable Director with 36 years of experience in financial oversight, scheduling, bidding, protocol development and process improvements.

Team-oriented leader with expertise in employee engagement, customer relationship management, time management, conflict resolution and cost reduction. Customer-focused in managing accounts and maintaining strong business relationships.

Talented Director with excellent marketing, customer service and facility oversight skills. Seeking to leverage background in operational leadership to fulfil role with exceptional organisation.

Highly effective and comfortable working with people at all organisational levels. Motivational leader with record of success in a wide variety of environments.

Seeks out change opportunities, capitalising on technologies, improved methods and gaps to surpass targets. History maintaining efficiency and high employee satisfaction with responsive management style.

Overview

37
37
years of professional experience
4
4
years of post-secondary education

Work history

Director

Andrew Kellard Associates Ltd
Truro, Cornwall
05.1999 - Current
  • Supervised and developed high-achieving staff, providing orientation, training, support and direction.
  • Managed daily operations by overseeing financials, key performance indicators and employee performance.
  • Formulated business plans to increase growth and minimise cost for company.
  • Implemented company policies and legal guidelines.
  • Designed business strategies to obtain short and long-term goals for company.
  • Managed business operations, financial performance and investments of company.
  • Directed administration and optimisation of financial operations, payroll and accounting processes.
  • Put in place clear controls for financial administration and business management.
  • Recruited and managed senior staff with focus on delivering clear results.
  • Monitored operations to assess and highlight results.
  • Allocated resources to teams and projects based on need, performance and availability.
  • Established budgets based on historical, current and forecasted business data - surpassed £600,000 in revenue in 2022 despite significant headwinds.
  • Maintained agile, responsible organisation with sustained revenue growth by monitoring industry forecasts, honing budgets and adjusting marketing strategies.
  • Established strong rapport with stakeholders to enhance business credibility.

Director

Paper White Ltd
London
10.1991 - 04.1999
  • Supervised and developed high-achieving staff, providing orientation, training, support and direction.
  • Managed daily operations by overseeing financials, key performance indicators and employee performance.
  • Formulated business plans to increase growth and minimise cost for company.
  • Implemented company policies and legal guidelines.
  • Designed business strategies to obtain short and long-term goals for company.
  • Managed business operations, financial performance and investments of company.
  • Directed administration and optimisation of financial operations, payroll and accounting processes.
  • Put in place clear controls for financial administration and business management.
  • Recruited and managed senior staff with focus on delivering clear results.
  • Directed day-to-day work of 25 employees and motivated teams to exceed objectives.
  • Monitored operations to assess and highlight results.
  • Worked with board of directors to establish objectives and decisively lead operations.
  • Allocated resources to teams and projects based on need, performance and availability.
  • Established budgets based on historical, current and forecasted business data.
  • Maintained agile, responsible organisation with sustained revenue growth by monitoring industry forecasts, honing budgets and adjusting marketing strategies.
  • Established strong rapport with stakeholders to enhance business credibility.
  • Created and led successful business culture focused on performance.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Partnered with management team to optimise operations and reduce costs.

Strategic account director

Communication by Design
London
06.1989 - 03.1991
  • Presented compelling business pitches with high success rate (1:3)
  • Conducted quality control and evaluations to promote continuous improvements.
  • Secured sales growth by leveraging leads and existing customer base.
  • Collaborated with creative teams to design impactful campaigns.
  • Opened up new markets and revenue streams with strategic research and analysis.
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
  • Applied consultative sales approach to understand client needs and objectives.
  • Built and strengthened relationships with new and existing accounts to drive revenue growth.
  • Delivered high level of service to clients to maintain relationships for future business opportunities.
  • Determined strategic direction of organisation based on industry knowledge and market research.

Head of Design

National Gallery, Trafalgar Square
London
06.1987 - 10.1989
  • Directed activities of staff to maximise service availability and play to teams' strengths.
  • Oversaw maintenance of organisation's facilities to guarantee compliance with industry regulations.
  • Actioned feedback from service users, resulting in improved satisfaction levels.
  • Managed inventory of resources necessary for service provision.
  • Supervised and evaluated employee performance, providing construction feedback and identifying staff talent.
  • Oversaw workforce recruitment and development processes to guarantee service excellence.
  • Developed and updated internal guidelines.
  • Conducted market research to guide organisational strategy and decision-making.
  • Controlled expenses, advising on efficient use of resources to minimise unnecessary costs.
  • Led and inspired team of 4 to uphold brand standards and demonstrate professionalism.
  • Applied 2D and 3D project management techniques to deliver projects within budget.
  • Coordinated consistent, high quality provision of Design service.
  • Forged partnerships with other service providers to boost signposting capabilities and diversify services.
  • Evaluated use of resources to identify areas to cut costs and opportunities for investment.
  • Identified training needs and opportunities to provide Continued Professional Development (CPD) for staff.

Education

Chartered Status - Graphic Design And Marketing

Chartered Society of Designers, London
03.1992
  • achieved Chartered Qualification MCSD (1992)
  • achieved Fellowship Qualification FCSD (1997)

Bachelor of Arts - Graphic Design

University of The Arts London (Camberwell School), London
09.1984 - 07.1987

Foundation Degree in Arts - Graphic Design and Photography

West Nottinghamshire College, Mansfield
09.1983 - 07.1984

Skills

  • Strategies and goals
  • Operations management
  • Financial management
  • Contract negotiation
  • High-value project management
  • Rules and regulations
  • Project budgeting
  • Integrative negotiation
  • Employee management
  • Contract management
  • Business planning
  • Staff development
  • Clientbase development
  • Customer service
  • Business development

Languages

English
Native
French
Elementary
German
Elementary

Timeline

Director - Andrew Kellard Associates Ltd
05.1999 - Current
Director - Paper White Ltd
10.1991 - 04.1999
Strategic account director - Communication by Design
06.1989 - 03.1991
Head of Design - National Gallery, Trafalgar Square
06.1987 - 10.1989
University of The Arts London (Camberwell School) - Bachelor of Arts, Graphic Design
09.1984 - 07.1987
West Nottinghamshire College - Foundation Degree in Arts, Graphic Design and Photography
09.1983 - 07.1984
Chartered Society of Designers - Chartered Status, Graphic Design And Marketing

Similar Profiles

Create profile
Andrew KellardMarketing Strategist