Andrew Keeling
Summary
Results-driven Business Development Manager with over 4 years of experience in SaaS sales. Specializes in driving revenue growth, expanding market share, and building high-performing client relationships. Proven track record of consistently exceeding sales targets and leading end-to-end sales cycles, from lead generation to contract negotiation. Adept at identifying new market opportunities, implementing strategic sales initiatives, and collaborating cross-functionally to deliver tailored software solutions. Strong communicator and negotiator with a deep understanding of SaaS metrics, CRM tools (e.g., Salesforce), and go-to-market strategies. Passionate about leveraging technology to solve business challenges and scale growth in dynamic, fast-paced environments.
Overview
17
17
years of professional experience
Work History
Business Development Executive
BrightHR Ltd
08.2024 - 07.2025
- Generated £1m+ in new business annually
- Managed the full sales cycle from prospecting to contract signing in a SaaS environment
- Used salesforce to track pipeline, forecast revenue and manage onboarding
- Specialised in selling B2B SaaS HR, Health and Safety, EAP and Payroll
Business Development Manager
BrightHR Ltd
01.2022 - 08.2024
- Developed strategic partnerships to enhance market presence and drive revenue growth, resulting in over 100k in new business
- Co-hosted the weekly webinar to generate new leads and convert into sales
- Promoted for continually hitting or exceeding KPI’s
Business Sales Consultant
BrightHR Ltd
01.2021 - 01.2022
- Exceeded KPI’s on a failing webinar campaign, leading to my promotion to BDM
Sales Consultant
Wyndham Destinations
07.2019 - 07.2020
- Meeting and exceeding monthly sales targets
- Developed tailored sales presentations to engage potential clients and enhance customer relationships.
- Ability to adapt quickly to a wide diversity of clients
- Continual development to improve myself and fellow employees
Business Owner
Similan Scuba
06.2015 - 07.2019
- Growing and improving the business sales year on year
- Responsible for creating, developing and maintaining website
- Promoted business via social media to generate leads and maximize brand identity.
- Established a loyal customer base by providing personalized attention, addressing concerns promptly, and exceeding expectations.
- Developed and implemented operational strategies to enhance business efficiency.
- Managed inventory control systems to optimize stock levels and reduce waste.
Boat Manager and Trip Leader
Similan Seven Sea Club
10.2013 - 05.2015
- General management of diving liveaboard and staff
- Managing an experienced team to deliver and enhance our customer experience - Responsible for dive crew and customers safety
- High customer service
- Diving Instructor and guiding
- Upselling customers for dive courses
- Excellent problem solving with limited resources
PADI Diving Instructor
Deep Sea Divers Den
08.2010 - 07.2011
- Instructed diverse groups on safe diving practices and techniques.
- Developed customized lesson plans to enhance student engagement and skill development.
- Meeting retail monthly targets through upselling a range of services and equipment
- Facilitated emergency response drills, ensuring preparedness for underwater incidents.
Sales Co-ordinator, Internship during Degree
Hewlett Packard
07.2008 - 07.2009
- Supported project teams by coordinating schedules and managing documentation for timely deliverables.
- Assisted in analyzing data to improve operational efficiency and workflow processes.
- Facilitated training sessions for new interns, promoting knowledge sharing and teamwork within the department.
Education
Bachelor Degree Of Business Studies - Sales and Marketing
Northumbria University
Newcastle Upon Tyne, United Kingdom05.2010
Skills
- Closing techniques
- Objection handling
- Sales planning
- Strategic prospecting
- Sales presentations
- Competitive analysis
- Customer service
- Problem-solving
- Attention to detail
- Excellent communication
References
Ryan King, Sales Manager BrightHR Ltd
ryan.king@brighthr.com
Peter, Jathana, Sales Director Wyndham Destinations
peterjathana@gmail.com
Additional Information
Full Clean UK Driving Licence
Timeline
Business Development Executive
BrightHR Ltd
08.2024 - 07.2025
Business Development Manager
BrightHR Ltd
01.2022 - 08.2024
Business Sales Consultant
BrightHR Ltd
01.2021 - 01.2022
Sales Consultant
Wyndham Destinations
07.2019 - 07.2020
Business Owner
Similan Scuba
06.2015 - 07.2019
Boat Manager and Trip Leader
Similan Seven Sea Club
10.2013 - 05.2015
PADI Diving Instructor
Deep Sea Divers Den
08.2010 - 07.2011
Sales Co-ordinator, Internship during Degree
Hewlett Packard
07.2008 - 07.2009
Bachelor Degree Of Business Studies - Sales and Marketing
Northumbria University
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