Andrew Jefferson

Key Responsibilities:

• Full-Cycle Account Management & Pipeline Ownership:
  Managed the entire account lifecycle—from prospecting and qualification to proposal submission, product demo coordination, negotiation, and closure.
  Hands-on experience in responding to RFPs and tenders, ensuring timely, tailored submissions that aligned with client requirements and CloudSEK’s capabilities.
  Built and maintained a strong pipeline of qualified leads targeting enterprise cybersecurity buyers in the UK, using Salesforce and HubSpot.
  Designed and executed outreach campaigns across email, SEO, LinkedIn, and content marketing, optimizing lead quality and nurturing strategies.
  Continuously monitored pipeline health, analyzed conversion metrics, and refined outreach strategies to improve engagement and win rates.
• Strategic Market Expansion & Stakeholder Engagement:
  Worked directly with the Co-founder to drive strategic growth in the UK, contributing to CloudSEK’s visibility and positioning in the cybersecurity space.
  Played a key role in facilitating the Co-founder’s inclusion in the Cyber London Advisory Board.
  Represented CloudSEK at various cybersecurity events and networking forums, pitching solutions and establishing thought leadership.
  Acted as the primary liaison between clients and internal tech/product teams, ensuring clear communication, expectations alignment, and smooth execution.
• Pricing & Commercial Strategy:
  Contributed to pricing discussions and deal structuring based on client segmentation, solution complexity, and competitive benchmarks.
  Supported the creation of customized pricing models and proposals tailored to enterprise needs, ensuring both client value and revenue goals were met.
  Developed comprehensive business presentations combining product value, commercial terms, and ROI justification for client stakeholders.
• Marketing & Cross-functional Collaboration:
  Partnered with marketing to align campaign messaging, optimize lead capture strategies, and support demand generation.
  Facilitated feedback loops across sales, marketing, and product teams to drive continuous improvement and better product-market alignment.

Projects: Successfully delivered 3 project scopes for Nova Fertility UK and recently offered IT consultancy services for Kiddiesafe Nursery UK. I leveraged my project management skillset to manage the entire project lifecycle, ensuring client satisfaction and project success.

Responsibilities:

• Designed comprehensive project plans, ensuring alignment with business objectives.
• Maintained clear communication with leadership, including the founder and directors, to ensure project objective delivery and effectively manage day-to-day activities.
• Leveraged modern frameworks including WordPress, Squarespace, UI core, Zoom webinar services, and Stripe for seamless payment processing.
• Ensured project control by effectively managing changes to scope, schedule, and budget, keeping all stakeholders informed, and ensuring proper documentation.

Project: Fertility Connected: Developed and launched Fertility Connected, a successful e-commerce platform offering fertility test kits in the UK.

Responsibilities -

• Spearheaded the development and launch of Fertility Connected, a successful e-commerce platform in the UK, facilitating access to fertility test kits.
• Led a cross-functional team with expertise in Java, Springboot, RESTful web services, Angular, Kotlin, and iOS app development.
• Managed the full project lifecycle, from initial concept to successful delivery.
• Demonstrated adaptability by transitioning from a waterfall model in phase one to an agile methodology in phase two.
• Assembled and fostered high-performing project teams, assigning tasks and ensuring clear communication and collaboration.
• Facilitated cross-functional collaboration with external teams, including a marketing agency (HopOnline, France) and a customer relationship (CR) team (Uzbekistan).
• Maintained clear communication with founders and stakeholders, ensuring project alignment, and managing day-to-day activities.
• Delivered on-site training to UK laboratory partners to ensure smooth platform integration.
• Leveraged strong resource management skills to handle tasks like creating job descriptions, hiring, negotiation, and retention strategies.
• Championed agile practices by coaching teams on scrum processes and methodologies.
• Facilitated regular team meetings (daily stand-ups, iteration planning, reviews, and retrospectives) to enhance project visibility and team alignment.
• Effectively managed escalations and prioritized tickets, ensuring stakeholder satisfaction.

Project: Fertility Booking: Implemented Fertility Booking, a patient appointment booking system that streamlined clinic operations around the UK.

Responsibilities:

• Owned the full project lifecycle for the Fertility Booking system, from conception and development to successful launch.
• Led the development team utilizing technologies like Angular, RESTful web services, Twilio integration for communication, and Stripe for payment processing.
• Ensured project alignment through direct communication with founders and stakeholders, managing daily activities to keep the project on track.
• Delivered project demonstrations and training for stakeholders, including doctors and clinic administrators, to facilitate platform adoption.
• Fostered collaboration and transparency by facilitating regular team meetings (daily stand-up, iteration planning, reviews, and retrospectives).
• Orchestrated project execution by coordinating effectively with internal resources, vendors, and third-party services.

Project: COVID Care: Managed the creation of Covid Care, an e-commerce platform to facilitate access to COVID-19 test kits.

Responsibilities:

• I steered the COVID Care project from conception to successful launch, ensuring the full project lifecycle was managed effectively.
• Demonstrated strong adaptability by successfully implementing a work-from-home (WFH) model, mitigating project disruption during the COVID-19 pandemic.
• Maintained clear communication with founders and stakeholders, ensuring project objectives remained on track, and managing day-to-day activities efficiently.
• demonstrated exceptional crisis management skills by effectively addressing communication gaps and resource allocation challenges during the pandemic.
• Forging strong cross-border collaboration by effectively coordinating with the design team at ITworks Philippines.

Project: Nova Fertility: an integrated appointment booking system and electronic medical records (EMR) solution for Nova Fertility Clinic,UK.

Responsibilities:

• Designed comprehensive project plans, ensuring alignment with business objectives.
• Maintained close communication with the founder and CEO, ensuring project objectives aligned with strategic goals, and managing day-to-day activities effectively.
• Leveraged a modern tech stack including Angular, RESTful web services, Zoom integration for online interactions, and Stripe for seamless payment processing.
• Championed Agile methodology by actively practicing core principles: collaboration, prioritization, accountability, and continuous improvement. This fostered a disciplined and transparent project management process.

Project: Ticket Robo: A user-friendly bus ticket booking system in India.

Responsibilities:

• Maintained clear communication with leadership, including the founder and directors, to ensure project objectives aligned with company goals and effectively managed day-to-day activities.
• Forging strong partnerships with various third-party vendors like Ticketgoose and Easeinfo to integrate their API services and enhance project functionality.
• Leveraged a cutting-edge tech stack including Angular, RESTful web services, the Ionic framework for mobile app development, and Razorpay for payment processing.
• Ensured project control by effectively managing changes to scope, schedule, and budget, keeping all stakeholders informed, and ensuring proper documentation.
• Promoted transparency and collaboration by facilitating regular team meetings (daily stand-up, iteration planning, reviews, and retrospectives).

Project: Octel: A mental health management mobile application.

Responsibilities:

• Spearheaded the development of a successful in-house product utilizing Angular, RESTful web services, the Twilio API for communication, and Razorpay for payment processing.
• Formed and empowered a new project team, fostering their growth through training them in Agile methodologies to enhance project efficiency.
• Defined a clear project roadmap, establishing project scope, goals, detailed planning, risk mitigation strategies, and development standards for successful execution.
• Championed team member development, facilitating and supporting them in achieving their technical and career goals through training opportunities, leadership roles, challenging assignments, and personalized mentorship.

Project: Immersive learning: skeletal systems and aviation vehicles.

Responsibilities:

• Assembled and led a high-performing creative team with diverse expertise in Unity Engine, Unreal Engine, 3D Studio Max, and Substance Painter.
• Managed cross-functional project delivery, effectively coordinating timelines, tasks, and development efforts between the internal creative team and the development team. This included overseeing testing procedures to ensure high-quality deliverables.
• Foster a culture of continuous learning by providing ongoing team mentorship and guidance, resulting in both project improvement and individual performance growth.
• Contributed to the full product development lifecycle, actively participating from initial product ideation to feature building and user experience design.
• Championed skill development by implementing training programs to equip the team with the latest frameworks and technologies, ensuring they remain at the forefront of their field.

Project: Successfully delivered 7+ software projects across diverse industries such as travel (Dhana Travels), manufacturing (Excel Mechatronics), construction (Delta Plywoods), and consumer goods (India Paints). Leveraged a full-stack development skillset to manage the entire project lifecycle, ensuring client satisfaction and project success.

Responsibilities:

• Client Collaboration: Effective communication and collaboration with clients to understand their specific needs and translate them into clear, actionable project requirements.
• Prototyping & User Focus: Created user-centric prototypes to visually represent project functionality and gather valuable client feedback for iterative refinement.
• Development Expertise: Utilized strong technical skills to develop robust and functional web solutions aligned with project requirements.
• Content Migration: Ensured seamless data migration to new platforms, prioritizing data integrity and maintaining user experience continuity.
• Quality Assurance: conducted rigorous testing procedures to identify and resolve bugs, guaranteeing software quality and functionality before launch.