Summary
Overview
Work history
Education
Skills
Websites
Custom
Timeline
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Andrew Hart

London

Summary

With over 8 years of leadership experience spanning new business, key account management, and customer experience, I specialize in new business development and expanding client relationships to drive revenue growth.

My leadership expertise extends to team building, providing hands-on sales leadership, support, guidance, and supervision. I have a proven track record of scaling teams, fostering culture, and generating repeatable revenue in SaaS, managed service, and consultancy settings.

Skilled at identifying inefficiencies in sales and customer success processes to maximize revenue, I have spent the last 4 years running my own consultancy. Despite this, I remain committed to driving new business and am unhesitant to pick up the phone to fuel pipeline growth.

A proficient communicator with a clear strategic sales vision, I excel as an effective coach and leader.

Overview

15
15
years of professional experience

Work history

Client Director

EZRA Coaching
London
05.2023 - Current

Recruited to drive market penetration within the financial services and professional services sectors.


  • Achieved 60% of the year one ramp target by securing three significant deals with Aston Martin, Trayport, and IAG Cargo.
  • Established a robust pipeline valued at £2.1 million for the year 2024, with notable clients including RSA, EY, KPMG, WISE, GLG, and TCS.
  • Cultivated strong relationships with key stakeholders at enterprise organizations such as EY, KPMG, and TCS, spanning various divisions and offices.
  • Set a company record by closing the fastest deal from open to close, finalizing the process with IAG Cargo within 24 hours.
  • Formed brand-building partnerships with City HR and Allbright, resulting in increased lead generation and trial conversions.



Growth and Partnerships Director

Elephant Don’t Forget
London
10.2022 - 04.2023
  • Appointed to a newly developed role to drive adoption and advocacy among the technology clients of the company's largest existing clients, including Microsoft (MSFT) and Amazon (AMZN).
  • Implemented sustainable and repeatable practices to establish a dedicated team, incorporating the adoption of CRM tools in HubSpot to increase productivity and enhance customer engagement. Utilised automation and redesigned QBR meetings.
  • Achieved a significant 21% year-on-year growth within the key account Microsoft, equating to £220,000.


Founder

Padron Consulting
04.2020 - 10.2022

Padron Consulting was established in 2020 as a platform to facilitate payments for several consulting projects I undertook during the pandemic. These projects comprised:

  • Developing and delivering training materials for outbound activity at BFBS.
  • Conducting HubSpot Training and Sales Automation Building for Circus Street (now part of QA).
  • Validating business concepts, constructing TAM/SAM/SOM frameworks, formulating GTM strategies, and crafting commercial slides for investment deck presentation at Yuno.


I successfully translated this initial success into two enduring retained projects, which are detailed below.


Interim Sales Director (Padron Consulting FTC)

Upskill Digital
London
10.2021 - 07.2022
  • Developed a strategic commercial roadmap to double revenue from £5m in 2021 to £10m in 2022.
  • Reviewed and improved product and consultancy offerings.
  • Formulated inbound and outbound sales strategies, integrating HubSpot and ZoomInfo platforms.
  • Recruited, trained, and deployed a 2-member SDR team.
  • Oversaw a website redesign project focused on lead generation.
  • Achieved £450,000 in personal sales contributions across two key deals.
  • Reduced average sales cycle by 40 days.

Commercial Consultant (FTC via Padron Consulting)

APS Intelligence
Virtual
02.2021 - 10.2021

Responsible for spearheading strategic growth planning for an expanding DEI consultancy aiming to introduce a SaaS training product. Achievements include:


  • Migrating manual CRM processes to HubSpot, enhancing account visibility, refining reporting, and boosting the average order value (AOV) by 11% for new business.
  • Successfully hiring and onboarding a team of four individuals to operate within the managed service consultancy and support the launch of the SaaS platform.
  • Revamping account management and bid processes to elevate the customer lifetime value (CLV) of managed service clients and transitioning suitable clients to the SaaS platform.


Key Achievements:

  • Secured significant clients through revised bid processes: Co-Op (£250,000), PGA (£135,000), HSBC (£190,000).
  • Achieved an Annual Recurring Revenue (ARR) of £122,845 at the launch of the SaaS project, surpassing the target of £100,000.
  • Achieved a 22% year-on-year increase in contract value for retained clients.

Head of Sales

Avado Learning and Arch Apprentices
08.2016 - 04.2020
  • Achieved an annual sales target of £49 million in 2019, notably securing the largest public sector apprenticeship contract in the UK, valued at £4.5 million per annum over 5 years.
  • Recruited and trained a 20-member team specializing in delivering B2B apprenticeship and commercial training solutions to enterprise clients.
  • Initiated a sales team excellence program to promote best practices and standardize the go-to-market strategy, drawing upon my expertise in the challenger sales model and SPIN methodology.
  • Developed and executed a Go-To-Market (GTM) strategy, propelling the company to become the fastest-growing apprenticeship training provider in the post-apprenticeship levy era.
  • Implemented a HubSpot instance and later integrated Salesforce to support the company's growth trajectory.

Global Sponsorship Director

Euromoney Institutional Investor
10.2015 - 08.2016

Established an LNG trading portfolio of events in Asia, with launches in India and Japan.

  • Oversaw the recruitment and management of a small team for conference operations.
  • Successfully executed three launch conferences, generating £900,000 in revenue, surpassing the £750,000 target.
  • Developed strategic partnerships with key industry stakeholders to enhance event participation and sponsorship opportunities.
  • Implemented targeted marketing campaigns to promote events and increase attendee engagement.
  • Conducted post-event analysis to identify areas for improvement and inform future event planning strategies.


Portfolio Manager

The CWC Group (acquired By DMGT)
10.2012 - 10.2015
  • Delivered 20% growth across the Nigerian oil and gas portfolio
  • Responsible for project managing exhibition from marketing plans to onsite delivery, including ensuring payment on all.

Commercial Manager

Jockey Club Racecourses
10.2008 - 10.2012
  • Led a team of 7 and achieved a profit target of £2.3m across three areas: conference, racing, and sponsorship
  • Responsibilities included budget setting and delivery, sales pipeline reporting, yield management, and market sector analysis
  • Fostered partnerships with other sports industry venues and associations to maximize commercial opportunities.

Education

Skills

  • New Business Development
  • CRM (HubSpot and Salesforce)
  • Budgeting and Forecasting
  • Remote and Distance Management
  • Development and Training Planning
  • SaaS Sales
  • P&L Management
  • Strategic and Tactical Planning
  • Operations Management
  • Enterprise acquisition and growth

Custom

  • Wine
  • Cooking
  • Boxing
  • Trying to be a great Dad

Timeline

Client Director

EZRA Coaching
05.2023 - Current

Growth and Partnerships Director

Elephant Don’t Forget
10.2022 - 04.2023

Interim Sales Director (Padron Consulting FTC)

Upskill Digital
10.2021 - 07.2022

Commercial Consultant (FTC via Padron Consulting)

APS Intelligence
02.2021 - 10.2021

Founder

Padron Consulting
04.2020 - 10.2022

Head of Sales

Avado Learning and Arch Apprentices
08.2016 - 04.2020

Global Sponsorship Director

Euromoney Institutional Investor
10.2015 - 08.2016

Portfolio Manager

The CWC Group (acquired By DMGT)
10.2012 - 10.2015

Commercial Manager

Jockey Club Racecourses
10.2008 - 10.2012

Andrew Hart