Experienced Sales and Marketing Software Exec who has successfully rapidly grown B2B Software vendors both in EMEA and Globally. On two occasions from small beginnings to over $100m Annual Revenue and on a further two occasions to over $25m.
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Built the Thriva B2B Sales and Marketing function and implemented new Go-to-market for Thriva's B2B Diagnostics as a Service Platform.
Led the new team to over fifteen new B2B Platform wins including lighthouse wins Superdrug, Lloyds pharmacy, Yulife.
Transformed the go-to-market from inbound led to outbound for Mid Market and Enterprise.
Expanded from UK to France, Germany Australia and then USA over two year period
Annual revenue growth of 55% from $50m
Initiated Customer Success Revenue Ops, Onboarding and Prod Marketing functions. Introduced new licencing, targets, processes and extensive tooling to scale growth and new customer acquisition internationally. Previously all sales was
inbound led.
CRO through three funding rounds, moved to San Francisco to launch GoCardless in the USA after a funding round led by Google Ventures and Salesforce.
Built new EMEA Sales and Marketing Org from scratch (had previously worked through VARS) to > 50 field personnel and > $105m ARR
Won new customers and opened new offices in The Netherlands, Germany, Denmark, Italy, UK, France and Spain.
Implemented new processes, sales methodologies, tools and go-to-market strategies.
Revenue growth from $25m to > $140m
VP EMEA of new acquired Enterprise
2.0 products (Portals, Content Management) - having previously been in Stellent as VP EMEA.
Launched and won customers into multiple new markets inc Turkey, Dubai, ZA, Russia,Finland, Saudi
Arabia.
Hired to a total field of 93 sales people across 16
countries.
Grew revenues to over $25m from virtually scracth.
Starting with a v small team in the UK, I opened new
offices into France, Italy, Nordics. Hired a total of 40 reports in the EMEA field when acquired by Oracle.
Implemented new GTM strategies with Partners, SDR’s,
Acquired by Oracle in 2007 for $440m
I started my career as a Systems Engineer at IBM, moving into Software Sales in Australia for four years then periods at BMC Software, Interlink (IPO then acquisition) and Platform Computing. Ten Presidents Clubs.
Always new business sales, ranging from mid-sized to over $7m (2nd largest new business win in Australia for IBM)
Chief Revenue / Chief Commercial Officer / SVP GM EMEA
Consistent and repeated success growing new business B2B Mid Market and Enterprise Sales revenues in EMEA and Globally building teams of up to a hundred FTE's across over twenty countries
Experience of three IPO's, multiple fund raises and seven acquisitions both as acquirer and acquired company
Holder of three passports in addition to a current US work visa
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