Andrew Gartland

After selling my previous e-commerce business, I joined Bird Marketing in July 2024 as a Marketing Executive. My role involves delivering digital marketing strategies for a wide range of clients across both service-based and e-commerce businesses, with a strong focus on SEO and additional responsibilities in Google Ads.

I work with a diverse client base, presenting monthly performance reports, recommending strategy improvements, and adjusting activity based on business type, goals, and client budget. The role has given me solid agency-side experience, significantly improved my client communication skills, and helped develop my ability to manage multiple accounts while delivering tailored results across different industries.

My day-to-day SEO work includes keyword research, creating content briefs, optimising on-page elements such as metadata, improving internal linking structures, and carrying out tailored link-building campaigns. I’ve also worked on technical SEO issues, including Core Web Vitals, such as CLS and LCP, often collaborating directly with developers to resolve them. I’ve delivered this work across a variety of content management systems and website platforms.

I’ve gained further PPC experience by setting up and managing Google Ads campaigns – including lead generation and Performance Max – across a range of client accounts. This has exposed me to a wide variety of account setups and campaign challenges, including budget planning, feed disapprovals, and conversion tracking issues. I’ve managed campaigns for clients at different budget levels and regularly adapted strategies based on performance data and business objectives.

Tools I use regularly include Ahrefs and Google Keyword Planner for keyword research, Screaming Frog for technical audits, Yoast SEO for content optimisation, Google Tag Manager for tracking setup, Google Search Console for monitoring visibility and indexing, and GA4 for analysing campaign performance and traffic trends.

• Founded my own e-commerce brand at the start of 2019, and oversaw the growth of the company and daily company operations to keep the business growing to its full potential.
• Directed the day-to-day work of 5 employees (towards the end) and motivated my small team to exceed objectives and make the business a success.
• I gained a wealth of knowledge and experience in the field of online marketing, with a specific focus on the creation and optimisation of Google Ads, Meta Ads, organic social media marketing, and SEO.
• During this period, I mastered the creation and optimisation of digital advertising, growing engagement and followers across various social channels, including Instagram, Facebook, TikTok, and YouTube.
• I have particular experience in the running of Google ads as the main source of ad spend on my old website, averaging between £15K and £25K in Google ad spend each month. I personally created, optimised and maintained all of our Google ad campaigns after being disappointed by the results provided by marketing agencies.
• In addition to this digital marketing expertise, I gained adept knowledge at both onsite and offsite SEO. I have an understanding of content optimisation and a proven record in effective link-building strategies, ensuring that my website ranked highly in search results, increasing the organic traffic of my old website to the levels of 700 organic visitors per day, using only white hat techniques within a competitive niche.

• Helped to build and maintain confidential case documentation in line with data protection regulations. Gathering evidence needed for criminal cases at court.
• Built positive, productive relationships with Police officers and Crown Prosecution Service Lawyers.
• Responded proactively to changing circumstances within the law and procedure for optimised service levels.
• Created and maintained complex documents and spreadsheets using Microsoft Excel, PDF and a range of web-based applications from within the organisation.
• Kept detailed, accurate records for well-maintained care continuity between support staff, myself, Police Officers and Lawyers.
• Prepared reports and caseloads for legal action in order for evidence in court to be provided.
• Communicated case updates with solicitors, barristers and police officers.

• Created a friendly, welcoming atmosphere to encourage positive guest experiences, prolonging visits to increase profitability.
• Input orders into the register, calculated bills and collected payments.
• Memorised orders in loud and busy environments to maintain speedy service at peak times.
• Supported serving staff with fast, accurate beverage preparation.
• Collected, washed and put away glassware between guests.
• Collected cash payments, processing and providing correct change and receipts using Point Of Sale (POS) systems.
• Thoroughly cleaned bar areas, delivering positive first impressions to guests and maintaining impeccable hygiene standards.
• Changed beer kegs safely and efficiently, consistently following health and hygiene guidelines.
• Inspected customer identification to verify age against legal standards.

• Completed kitchen cleaning close-down duties at the end of the day, readying areas for the next shift.
• Kept kitchen areas clean, orderly and well-stocked for smooth service.
• Assisted in the preparation of meals to exact recipes.
• Prepared ingredients prior to service, rotating stock and storing in temperature-controlled environments to meet health requirements.
• Cleaned and organised kitchen workstations to maintain smooth operations and minimise delays.
• Cleaned food preparation and storage areas in line with schedule.
• Followed health and safety guidelines to keep food storage safe, prevent spoilage and minimise cross-contamination risks.
• Delivered food to the highest hygiene, quality and safety standards by strictly following regulations.
• Handled and stored food with proper methods to eliminate illness risks and prevent cross-contamination.
• Monitored storage temperature controls, keeping stored ingredients fresh.
• Observed health and hygiene standards to minimise food contamination.

• Organised stock and checkout area proactively between serving customers to maintain an orderly shop floor.
• Covered extra shifts and maintained a flexible schedule to achieve store goals.
• Delivered personalised customer service with a smile to promote return custom.
• Completed opening and closing duties in line with established schedule.
• Replenished floor stock and processed deliveries promptly, maximising product availability for customers.
• Shelved and merchandised new products in visually appealing, organised displays to engage customers.
• Guided customers to locate products or alternative items.
• Operated cash registers with accuracy and processed cash and card transactions.
• Guaranteed high levels of customer satisfaction through product knowledge and attentive service.
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