Andrew Elliff
Regional key Account Manager
Brigg,North Lincolnshire
Summary
Experienced, tenacious business development manager with over 30 years in the construction industry.
Excellent reputation for building new business and improving customer relations and ensuring company sales and business objectives are exceeded.
Overview
37
37
years of professional experience
3
3
years of post-secondary education
Work history
Regional key account manager
Travis Perkins builders merchants
Lincolnshire , Lincolnshire
2025.06 - Current
- New business generated - July - Dec 2025 sales £305K and £210K in pipeline.
- Business margin exceptions exceeded.
- Expanded client portfolio through targeted prospecting and networking efforts.
- Conducted presentations to demonstrate product capabilities, resulting in sales growth.
- Identified potential business opportunities via thorough industry research and analysis with manufacturers representatives.
- Educated clients on product and services.
Branch manager
Jewson
Lincoln, Lincolnshire
2024.06 - 2025.06
- Loss leading branch for years, on my departure, branch started seeing upturn in sales and margin due to below changes.
- Made significant changes to layout of building and yard.
- Increased stock holding by 30%
- Added over 1000 products to portfolio.
- Streamlined business processes to optimise operational efficiency.
- Ensured branch compliance with all regulatory requirements for safe operation.
- Developed strategies that significantly increased customer satisfaction.
- Liaised with clients to foster strong relationships and encourage repeat business.
- Implemented training programmes that enhanced staff performance.
- Maintained adherence to company policies, upholding ethical standards.
Key account manager
Jewson
Scunthorpe, North Lincolnshire
2024.04 - 2024.08
- Increased business by 27%
- Opened 28 new trading accounts in 3 months.
- Implemented customer retention strategies, fostered strong relationships.
- Formulated strategic plans to increase product visibility and market share.
- Collaborated on marketing initiatives aimed at promoting brand awareness.
- Delivered presentations, secured new partnerships.
Group business development manager UK & Europe
CK Fires
Stratford-upon-Avon, Warwickshire
2024.01 - 2024.04
- Implemented marketing initiatives for greater brand visibility.
- Delivered excellent customer service by addressing queries promptly and effectively.
- Conducted market research to identify potential business opportunities.
- Identified market trends, resulting in enhanced product offerings.
- Unveiled new revenue streams through diversification strategies.
National business development manager
C K Fires
Stratford-upon-Avon, Warwickshire
2022.09 - 2024.01
- Delivered from idea to manufacture to showrooms nationally.
- Units sold - 160 - approx turnover £640,00 in 6 months.
- New Partnerships outside current business model to maximise sales and profit.
- Developed new brand within main group, enhancing overall visibility.
- Boosted brand awareness through innovative advertising strategies and successful promotional events.
- Optimised campaigns to build strong brand reputation and future sales opportunities.
- Established network of suppliers, improving efficiency in supply chain operations.
- Created strategic relationships with key decision-makers, facilitating successful deal closures.
- Maintained robust sales pipeline by prospecting for new business opportunities.
- Conducted thorough competitor analysis to improve market positioning.
- Organised regular training sessions for junior Sales Development Representatives, increasing team performance.
National sales manager
Buildbase
Nottingham, Nottinghamshire
2017.05 - 2022.09
- Significantly increased turnover, within four years business grew from £4 million turnover to £30 million
- Optimising margin to 30%.
- Remote managed team of 21 internal staff and 6 external sales managers.
- Coached and developed team to offer team personal growth.
- Maintained client relationships, securing repeat business and enhancing customer satisfaction.
- Managed daily operations of sales office, boosting overall efficiency.
- Led weekly meetings to analyse performance metrics for continuous improvement.
- Prepared detailed sales reports for senior management's strategic planning.
- Negotiated vendor contracts, achieving cost savings while maintaining quality standards.
- Closed three sales offices and consolidated to one central hub to optimise efficiency.
Branch manager
Travis Perkins
Gainsborough, Lincolnshire
2016.01 - 2017.04
- 1.3 million turnover branch
- Streamlined business processes to enhance operational efficiency.
- Implemented new training programmes for improved staff performance.
- Organised local marketing activities, boosting brand visibility within community.
- Reviewed and analysed sales data to identify growth opportunities.
- Conducted regular performance reviews for continuous employee development.
Key account sales executive
Travis Perkins
, North Lincolnshire
2012.04 - 2015.12
- Developed sales ledger to over 9 million pounds.
- Exceed business margin expectation to 28% up 3%
- Developing business over 7 branches.
- Collaborated cross-functionally to develop products/services suitable for key markets.
- Implemented effective sales strategies, boosting profitability and driving growth.
- Delivered exceptional customer service, securing repeat business from key accounts.
- Conducted comprehensive market research to identify potential clients working alongside manufacturers representatives.
- Managed key accounts, consistently achieving sales targets.
- Ensured secure handling of sensitive client data, maintaining confidentiality and trust.
- Fostered lasting relationships with high-profile clients by providing exceptional customer service.
- Streamlined internal processes to improve productivity and efficiency.
National Business development manager
GF Trade/Flair Fires
York
2007.04 - 2012.04
- Remodelled business from distribution to OEM
- Generated 1 million pounds of turnover on OEM goods
- Increased margin from 10% to 30%
- Overall ledger responsibility 7 million
- Improved efficiency and productivity by acquiring new skills.
- Devised robust sales forecasts through comprehensive market analysis.
- Led negotiations on large scale contracts with national house builders and national home stores.
Sales director
CK Fires
Stratford-upon-Avon, Warwickshire
2006.11 - 2007.03
- Identified new business opportunities, driving company expansion.
- Built strong relationships with key clients for long-term business growth.
- Achieved revenue growth by targeting untapped markets.
- Streamlined sales processes to improve operational efficiency.
- Navigated complex negotiations to achieve favourable outcomes.
- Developed strategic sales plans to enhance market presence.
Area sales manager
Baxi
Erdington, Birmingham
2003.10 - 2006.10
- 3 million ledger selling 3 brands
- Negotiated contracts with key clients to secure valuable business deals.
- Fostered strong client relationships for higher customer retention.
- Conducted competitive analysis to identify and capitalise on business opportunities.
- Managed budget allocations for various initiatives; maximised return on investment.
- Analysed market trends, enabling informed decision-making about strategic direction.
National business development manager
GF Trade ltd
York
2001.09 - 2003.10
- 7 million pound ledger and increasing
- Streamlined procurement processes for increased efficiency and cost savings.
- Implemented effective promotional strategies to increase sales.
- Monitored performance against daily targets and motivated teams to increase sales.
- Created attractive merchandise displays to increase sales potential.
- Supported team by demonstrating respect and willingness to help.
- Offered friendly, efficient customer service and handled challenging situations with ease.
- Successfully delivered on tasks within tight deadlines.
- Applied positive customer service approach to increase satisfaction levels.
Assistant manager
Travis Perkins
Grimsby, North East Lincolnshire
2000.07 - 2003.10
- Increased sales by 18%.
- Managed over 40 customer calls per day.
- Developed strong relationships with suppliers, ensuring timely delivery of products.
- Delegated tasks to team members efficiently improving overall productivity.
- Handled stock control duties diligently preventing overstocking or shortages.
- Created positive work environment, resulting in higher employee morale.
Director
County heating centre ltd
Scunthorpe, North Lincolnshire
1997.10 - 2000.06
- Increase staff levels by 50%
- Oversaw financial planning, ensured fiscal stability of business.
- Drove process improvements, optimised workflow efficiency.
- Enforced compliance measures for adherence to industry standards.
- Championed change initiatives within business for streamlined operations.
Branch manager
County heating centre ltd
Scunthorpe, North Lincolnshire
1996.01 - 1997.10
- Increase business by 36%
- Oversaw recruitment process, ensuring selection of competent staff members.
- Resolved customer complaints swiftly, maintaining company's reputation.
- Liaised with clients, resulting in strong relationships and repeat business.
- Streamlined business processes to enhance operational efficiency.
Bricklayer
P Willey & Son
Scunthorpe, North Lincolnshire
1989.06 - 1995.12
- Ensured quality workmanship during construction of residential homes.
- Adhered to local building regulations throughout construction phases to maintain compliance.
Education
NVQ Level 3 - Building/Advance craft
North Lindsey College
Scunthorpe 1989.06 - 1992.06
Skills
- Business development
- Account manager
- Sales performance evaluation
- P&L ownership
- Strategic planning
- Leadership
- Up-Selling strategies
- Sales data analysis
Timeline
Regional key account manager
Travis Perkins builders merchants
2025.06 - Current
Branch manager
Jewson
2024.06 - 2025.06
Key account manager
Jewson
2024.04 - 2024.08
Group business development manager UK & Europe
CK Fires
2024.01 - 2024.04
National business development manager
C K Fires
2022.09 - 2024.01
National sales manager
Buildbase
2017.05 - 2022.09
Branch manager
Travis Perkins
2016.01 - 2017.04
Key account sales executive
Travis Perkins
2012.04 - 2015.12
National Business development manager
GF Trade/Flair Fires
2007.04 - 2012.04
Sales director
CK Fires
2006.11 - 2007.03
Area sales manager
Baxi
2003.10 - 2006.10
National business development manager
GF Trade ltd
2001.09 - 2003.10
Assistant manager
Travis Perkins
2000.07 - 2003.10
Director
County heating centre ltd
1997.10 - 2000.06
Branch manager
County heating centre ltd
1996.01 - 1997.10
Bricklayer
P Willey & Son
1989.06 - 1995.12
NVQ Level 3 - Building/Advance craft
North Lindsey College
1989.06 - 1992.06