Andreina Turner

Key Results

• Developed and executed a comprehensive business strategy, defining target markets, product offerings, and pricing strategies
• Conducted market research to identify customer needs, trends, and opportunities, resulting in increased sales and market share
• Web development of an engaging and user-friendly e-commerce website, optimising it for search engines and improving the customer experience
• Managed product sourcing, inventory, and supplier relationships, ensuring high-quality products and timely delivery
• Implemented effective marketing strategies, including online advertising, social media marketing, and email campaigns, resulting in increased customer acquisition and retention
• Provided exceptional customer service, addressing inquiries and concerns promptly, and building strong relationships with customers
• Managed the e-commerce budget, monitored sales performance, and implemented revenue optimization strategies

Duties included:

• Business Strategy and Planning
• Strategic Planning:
  Develop and execute a comprehensive business strategy.
  Define target markets, product offerings, and pricing strategies.
  Market Research:
  Conduct market research to identify customer needs, trends, and opportunities.
  Translate research findings into actionable insights for business growth.
  Website Development:
  Oversee the development and maintenance of an engaging, user-friendly e-commerce website.
  Optimize the website for search engines (SEO) to enhance online visibility.
  Product Management:
  Manage product sourcing, inventory, and supplier relationships.
  Ensure high-quality products and timely delivery to customers.
  Marketing Strategies:
  Implement effective marketing strategies, including online advertising, social media marketing, and email campaigns.
  Monitor the performance of marketing efforts and adjust strategies as needed.
  Customer Service:
  Provide exceptional customer service, addressing inquiries and concerns promptly.
  Build and maintain strong relationships with customers to foster loyalty.
  Financial Management:
  Manage the e-commerce budget and allocate resources wisely.
  Monitor sales performance and implement revenue optimization strategies.

Founder and Owner, Mind and Body Flow Retreats

Mind and Body Flow Retreats is a boutique provider of exclusive well-being packages tailored for corporate clients and busy people, dedicated to enhancing holistic wellness and stress management through mindfulness meditation and yoga. Our retreats are conveniently located near London and Tunbridge Wells, our services encompass wellness mentoring, coaching in eating psychology, yoga teacher training, and customised webinars designed for corporate needs. Our core mission revolves around inspiring personal growth with the practice of mindfulness.

Key Achievements and Responsibilities:

• Created, developed, and executed effective social media strategies, accumulating five years of valuable experience.
• Generated daily content across multiple social media platforms, including LinkedIn, Facebook, and Instagram.
• Proficient in social media design, content creation, video production, and photography to engage and captivate the audience.
• Managed campaigns, ensuring timely execution and optimal performance.
• Oversaw staff and maintained strong client relationships.
• Proficient in Microsoft Office, Canva, Airbrush, and Mailchimp.

My role at Mind and Body Flow Retreats has allowed me to blend my entrepreneurial spirit with a passion for holistic well-being, resulting in transformative experiences for our corporate clients and the cultivation of a robust online presence through strategic social media management.

• Quality control of creative outputting advertise Unilever campaigns globally
• Accuracy of production and consistency in line with the Unilever - cosmetics corporate branding
• Delivering the agree plan, follow-up achievement of counterparts set
• Manages all the advertising process from start to finish for TV and radio production maintaining direct contact with the global product managers
• Playing an active ambassador in the communication chain between the language coordinators, art workers and producers to guarantee maximum client satisfaction
• Ensuring that the deadlines for campaigns are efficiently accomplished
• Dealing with the EMEA, LATAM and Scandinavian markets
• Creating and maintaining an accurate database to keep control on the communication process and status campaign
• Leasing with Unilever clients to set up yearly campaigns
• Negotiating, communicating and problem solving when it was required to guarantee client satisfaction and campaign deliver.

• Reporting to the EMEA Director, involved in daily contact with a group of key accounts
• Managed the sales process for royalty free images, as well as monitoring the right clearance process for advertising campaigns
• Project managed and handle negotiations, working with creative directors for campaigns until the image selection was complete
• Presented monthly Power Point presentations to the EMEA director and sales group, providing updates on key account projects and initiatives
• Managed the image restriction leasing with clients to inform them about photographers, models, and intellectual property, relating to specific images
• Managed data and translation process to launch a new website.

• Working closely with the European Marketing Director
• I created and maintained an up-to-date, full targeted Spanish database to generate and bring key prospects
• Built engagement strategies for the key contacts, developing marketing material in Spanish
• Managed the key marketing programme, case study, direct email, trade shows, seminars, and hospitality.

• Developing business relationships with new and existing clients and customer services management
• Translated marketing material
• Managed international account and campaigns to develop idea creation, concept, presentation and marketing plan implementation for leading brands and agencies
• Campaign reporting and data management for clients such as Ford and Fish 4

• Market Analysis: Conduct comprehensive market research to inform product launch strategies.
• Product Development: Oversee product development to meet market demands and increase market share
• Marketing Strategy: Create, Develop and execute marketing strategies aligned with product objectives.
• Agency Collaboration: Partner with advertising agencies to create compelling campaigns.
• Budget Management: Manage project budgets effectively.
• Campaign Marketing: Lead campaign marketing management and research.
• Sales Analysis: Analyze market share and sales data for committee presentations.
• Product Launch: Successfully manage product launches, including Osteoporosis, hormone therapy, calcium, and vitamins.
• Advertising Development: Develop advertising campaigns, packaging, literature, and promotional materials.
• Marketing Project Management: Project manage marketing activities, ensuring alignment with objectives and sales goals.
• I skillfully trained, presented, and provided guidance to a national-level sales force consisting of 32 individuals.

• Increased monthly sales for medical products (hormone therapy, multivitamins, and osteoporosis treatment)
• Provided monthly reports on activity and plans
• Promotional activities directly to doctors/ consultants and point of sales such as pharmacies)
• Full field costumers enquire and orders
• Marketing communication programs including trade shows, exhibits and costumer events

I completed a program tailored for global business success. It equipped me with vital leadership, management, and business development skills to thrive in the international business arena. This program, with a focus on both theory and practical applications, prepared me to excel in the ever-evolving world of global business. Expert lecturers, financial theory, and flexible project options enriched my learning experience, all conveniently accessible through an online platform. It was a transformative journey that opened doors to a world of opportunities.

A comprehensive educational program that provided in-depth knowledge and skills in creative marketing and communication. Covered areas include advertising strategy, consumer behavior, creative design, and media planning, enabling effective crafting of persuasive advertising campaigns across various platforms. Emphasis on hands-on experience through real-world projects, fostering the development of a strong portfolio. Equipped with the ability to think analytically, effectively, and excel in creative advertising roles.

This was a comprehensive program that equipped individuals with the knowledge and skills needed to become proficient yoga instructors. This education encompassed various aspects of yoga, including its history, philosophy, and the physical and mental practices involved. Students learned how to guide others in yoga postures, breathing exercises, and meditation techniques to promote physical well-being, mental clarity, and emotional balance. The program also emphasized the importance of safe and effective teaching methods, anatomy, and physiology relevant to yoga practice.

This comprehensive program equipped me with practical tools to reduce stress and anxiety. I currently teach mindfulness techniques as part of my events and retreats.

One of its highlights was the intensive daily meditation practice, which helped me become an expert in mindfulness. We explored key concepts like awareness, non-judgment, and living in the present moment through practical exercises, enabling me to embrace mindfulness as a way of life and cultivate a more positive outlook.

This program equipped me with practical tools to understand the psychological factors influencing eating habits, emotional connections to food, and strategies for promoting healthier relationships with food. A pivotal component of this training was the intensive practice of techniques to effectively coach individuals towards their nutrition and well-being goals. By delving into the psychology behind eating, I gained expertise in guiding clients to make sustainable, positive changes in their eating behaviors and overall health, empowering them to achieve lasting well-being and balanced lifestyles.