Andrei Lavygin
London
Summary
Digital marketing manager with over 4 years of experience in developing and implementing successful digital marketing campaigns. Proficient in SEO, PPC, social media advertising, content marketing as well as email marketing and other digital marketing tools. Proven track record of increasing lead generation, driving website traffic, and improving brand awareness across various businesses. Constantly optimising campaigns to achieve higher ROI. Possess strong leadership with experience in mentoring and managing a team of digital marketing professionals. Passionate about exploring new tactics in order to improve the performance of campaigns and implement new digital marketing trends to stay ahead of the competition.
Overview
5
5
years of professional experience
Work history
Digital Marketing Manager
ValBob
09.2022 - 06.2023
- Developed customized marketing strategies aligned with clients' business objectives and target audience, resulting in increased website traffic by 40%
- Executed digital marketing campaigns, including SEO, content marketing, social media marketing, and email marketing, consequently improving search ranking and engagement rates
- Conducted comprehensive market research and competitor analysis, providing insights to shape marketing plans and optimize client positioning
- Monitored campaign performance, analyzed data, and delivered regular reports with actionable insights to optimize and improve marketing initiatives
- Collaborated closely with clients to understand their requirements, communicate progress, and ensure project deliverables were met within agreed timelines
- Built strong client relationships, maintaining open communication, and providing exceptional customer service
- Created compelling and tailored content for various channels, such as social media posts, email newsletters, and website copy
Digital Marketing Executive
Rigo
09.2021 - 09.2022
- Developed and executed email marketing campaign for Phillip Morris International via Salesforce and improved open rate by 15% and click through rate by 6%
- The number of clients gradually increased by 3% respectively
- Collaborated with the content team to develop compelling and SEO-friendly content for blog posts, landing pages, and email campaigns
- Created and implemented comprehensive digital marketing strategies to drive online visibility, engagement, and lead generation resulting in an increase in conversion rate by 10%
- Provided excellent communication and interpersonal skills, demonstrated through successful collaboration with cross-functional teams, agencies, and stakeholders
- Monitored website analytics, generated reports, and provided actionable insights to optimize marketing strategies and improve overall performance
- Stayed updated with industry trends and emerging digital marketing techniques to drive innovation and stay ahead of the competition
- Partnered with a team of 5 to design and produce engaging marketing content, boosting social media and email marketing presence
Digital Marketing Support
InsideCopy
10.2019 - 09.2020
- Working in a busy digital marketing agency of some 20+ clients, shadowing the team to setup campaigns on Facebook, Google and other PPC platforms
- Monitoring campaign performance to look for trends in performance and ideas for optimization
- Researching new trends in digital marketing and present them to the team for collaborative discussion
- Shadow the implementation of a new digital marketing campaign for the agency itself and generating innovative ideas to support company`s strategy
- Utilised Stripe to manage and optimize financial expenses of Administration List and integrate the system into the website to develop ecosystem of all subscriptions and operation generated inside of the website
- Optimize MailChimp for efficient email campaigns across various clients resulting in increase of CTR by 12%
- Managed to improve social media post engagement on average by 7% on large campaigns and 10% on smaller campaigns
- Effectively applied Loomly to schedule social media content for over 10 various clients
Marketing analyst
TopSite38
07.2019 - 10.2019
- Conduct market research and analysis of various trends in the marketplace to meet customer demand
- Planning and coordinating various advertising campaigns through Yandex direct and promote companies via Yandex and increase number of clicks and conversions by 7%
- Confidently present current products and methods of improvement and issues about particular project and different ways to overcome and improve it during briefing every week
- Develop skill to adapt quickly and effectively on major projects that boost my ability to take more responsibility and working on multiple projects
- Managed to lead one person and delegate tasks to him in order to achieve company`s deadlines by discussing issues together and find a more appropriate solution.
Marketing manager
Cosmopolit
07.2018 - 09.2018
- Organised a conference of 20 people and made the presentation « Life of British boarding schools» which increase my communication skills and attracted 8 potential customers from this group
- This developed my organisational skills in running events and my ability to solve problems effectively
- Worked as full-time marketing manager and collaborated closely with highly skilled members of the team to overcome obstacles during busy days and increase sales by 5%
- Actively engaged with customers and promoted the “Work and Travel” program by using social media networks to advertise and communicate with various stakeholders
- Demonstrate resilience by negotiating with highly demanded customers and their complaints using my initiative to resolve issues where possible
- Generating creative methods within a short period of time during busy days in order to meet deadlines and provide the highest level of customer service.
Education
BA (Hons) - Business Studies, International Business
Bournemouth University
2021
Skills
- Digital and Traditional Marketing
- Social Media Marketing
- SEO optimisation
- Content Management
- Google Ads/Google Analytics
- Google Data Studio
- PPC Campaign Management
- Project Management
- MailChimp/SalesForce
- Microsoft Excel/Word
- A/B testing, audience segmentation
- Customer Relationship Management
Languages
English
Native
Russian
Native
Timeline
Digital Marketing Manager
ValBob
09.2022 - 06.2023
Digital Marketing Executive
Rigo
09.2021 - 09.2022
Digital Marketing Support
InsideCopy
10.2019 - 09.2020
Marketing analyst
TopSite38
07.2019 - 10.2019
Marketing manager
Cosmopolit
07.2018 - 09.2018
BA (Hons) - Business Studies, International Business
Bournemouth University
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