Summary
Overview
Work history
Education
Skills
Custom
Languages
References
Timeline
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Andreas Nicholas Augustou

New Barnet,Hertfordshire

Summary

Accomplished retail operations professional with extensive expertise in merchandising strategies, team leadership, and customer relationship management. Demonstrates proficiency in profit-and-loss control, inventory management, and visual merchandising to drive sales and optimise store performance. Skilled in staff training and development, conflict resolution, and employment law compliance to foster a productive and compliant workplace. Adept at implementing omni-channel retailing strategies and leveraging data analysis for informed decision-making. Committed to enhancing operational efficiency while maintaining high standards of health and safety compliance.

Overview

32
32
years of professional experience
25
25
years of post-secondary education

Work history

General Store Manager

Morrisons Supermarkets
Enfield
03.2019 - 05.2025
  • Lead a team of 137 colleagues and 8 managers in a 33,000 sq ft store, overseeing all aspects of operations.
  • Ensure compliance with health and safety and food safety regulations, maintaining a safe environment for colleagues and customers.
  • Manage the store team's performance, development, and engagement to enhance potential in an engaging environment.
  • Oversee online sales channels, including Click & Collect, Deliveroo, and Just Eat, ensuring strong operational performance.
  • Responsible for HR initiatives, including recruitment, colleague retention, well-being and employment relations case management.
  • Accountable for all key store metrics such as labour costs, stock management, waste and financial performance.
  • Cost Efficiency – Reduced labour costs by 40% over six years, achieving a £9.2k annual saving vs budget in 2024
  • Sales Growth – Delivered a +2.3% LFL sales increase in 2024, currently trending at +3% in 2025.
  • Customer Experience – Improved Net Promoter Score (NPS) to 61%, exceeding the 55% target.
  • Operational Excellence – Reduced customer complaints by 65%, from 29 in 2023 to 10 in 2024.
  • Stock & Waste Control – Optimised stock management, saving £15k and improving waste efficiency (76% reductions vs 24% waste).
  • Absence Management – Maintained colleague absence at 2% YTD, outperforming the 3.0% company target.
  • Leadership & Development – Led 15 managers through structured performance programs, achieving 100% appraisals for all colleagues.
  • Regional Recognition – Ranked in the top 5 out of 38 stores in the region for overall performance.
  • Safe & Legal – Passed every yearly internal audit at Green status.

General Store Manager

Morrisons Supermarkets
Aylesbury
05.2016 - 03.2019
  • Managed 217 colleagues and 21 managers in a 33,000 sqft store.
  • Led store operations, including sales, stock control, colleague engagement, and customer experience.
  • Ensured compliance with health & safety, food safety, and performance management policies.
  • Responsible for overall cost control, including labour, shrink and waste costs.
  • Monitor and improve customer satisfaction scores.
  • Sales Growth – Reversed negative trend from -4% LFL (June 2016) to +2%.
  • Customer Experience – Increased satisfaction scores from 61% to over 90% in three months.
  • Labour & Cost Savings – Reduced labour costs by 0.7%, bringing a £35k YTD deficit back in line.
  • Colleague Engagement – Improved engagement to 88%, boosting team performance.
  • Performance Management – Strengthened leadership by restructuring 4 out of 21 managers and driving 100% appraisal completion.
  • Regional Improvement – Store ranking improved from 19th to 4th in the region within six months.

Senior Store Manager

Oak Furniture Land
02.2016 - 04.2016
  • Managed a high-profile flagship store with a team of 12 colleagues.
  • Delivered on key KPIs such as sales, stock management, labour efficiency, and customer experience.
  • Led performance reviews, recruitment, and team development initiatives.
  • Rapid Sales Turnaround – Elevated store ranking from 64th to 6th in the company within six weeks.
  • Profitability Boost – Achieved a finance target of 25%, the first time in three years.
  • Performance Enhancement – Improved LFL sales from -14% (March) to +10% (April 2016).
  • Strategic Investment – Delivered such strong results that a £500k store refit was approved by the owner of the business.

Regional Director

Toolstation
West London
01.2014 - 09.2015
  • Managed 25 stores, 2 area managers, and 300 colleagues across West London.
  • Oversaw sales, operations, and new store openings (1 per week), ensuring strategic growth.
  • Developed succession planning & leadership development program.
  • Managed regional budgets, HR processes, and health & safety compliance.
  • Implemented monthly training schools to upskill Assistant manager and team leader population due to fast pace growth.
  • Sales & Profit Growth – Achieved £25m in sales with 30% LFL growth and 29% profit margin.
  • Customer Experience – Increased NPS score to 8/10, exceeding company targets.
  • Expansion & Development – Opened 8 new stores and led a major refurbishment project in flagship store.
  • Efficiency Gains – Reduced stock movement errors from 2.8% to 1.3%.
  • Retention Improvement – Strengthened leadership, reducing management turnover from 88% to 42%.
  • 100% appraisal completion for 25 store managers.

General Manager

B&Q
Stevenage
09.2013 - 01.2014
  • Managed a 147,000 sq ft warehouse with 197 colleagues and 15 managers.
  • Oversaw all aspects of sales, stock management, and performance leadership.
  • Led cost control and efficiency initiatives to improve profitability.
  • Under performing store turned around in 12 weeks to become number 1 in the region and top 10 in the division with the same management team.
  • Sales Growth – Achieved +11% LFL growth over three months.
  • Operational Turnaround – Improved stock management, reducing losses by £204k.
  • Team Engagement – Increased employee engagement scores.
  • Absence Reduction – Lowered absence from 6% to 4% in three months.

General Manager

B&Q
Cricklewood
01.2008 - 09.2013
  • Managed an 80,000 sq ft warehouse with 147 colleagues and 10 managers.
  • Led sales performance, customer service, and operational strategy.
  • Oversaw all aspects of sales, stock management, and performance leadership.
  • Removal of night replenishment team.
  • Sales & Labour Efficiency – Delivered £2m+ sales growth (+6% LFL) and achieved a £135k labour cost saving.
  • Top Performer – Recognized as the highest sales store for B&Q Trade for four consecutive years.
  • Stock & Cost Reduction – Achieved a £217k stock improvement and reduced absence from 9% to 4%.
  • Leadership Development – Rebuilt management team, ensuring 100% performance appraisals.

Area Manager

Sainsbury’s Convenience
North London
02.2005 - 01.2008
  • Led 15 retail outlets generating £60m+ in annual sales.
  • 960 colleagues, 1x HR Manager, 1 x Clerk.
  • Led performance management, cost control, and customer service strategies.
  • Developed and mentored store managers to enhance leadership capability.
  • Training and upskill courses for manager in charge led by myself.
  • Sales & Efficiency – Delivered 1.5% reduction in labour cost and 2% cost base within budget.
  • Mystery Shopper Excellence – Consistently exceeded targets, achieving 80.6%+ full-year results.
  • Performance Transformation – Implemented structured performance management processes, enhancing senior leadership teams.
  • Delivered a healthy P&L profit for the business.
  • Bonus Achievement – Earned 40% bonus for exceeding all KPIs in 2006-2007.

Various Roles

Sainsbury’s Supermarkets
09.1993 - 01.2008
  • Progressed from Store Manager in Sainsbury’s Local stores to Area Manager. 2000-2008.
  • Led operations, team development, and sales growth initiatives across multiple locations.
  • Wood Green Store 1993-2000- Checkout Manager, Fresh Foods Manager, Bakery Manager.

Education

3-Day Presentation Skills Course - H&S trained to levels 1,2,3,4&5, 2-Day Career Development Centre, Held a Liquor license since 2000

J Sainsbury Training
London
03.2000 - 01.2008

GNVQ Level 3 - Business & Finance (Passed)

Barnet College
09.1993 - 07.1995

GCSE - Mathematics, English Language, Business Studies, Information Technology, Design and Realisation, Double Science, French, Greek

East Barnet Secondary School
09.1988 - 07.2003

Skills

  • Customer relationship management
  • Performance monitoring
  • Store security measures
  • Profit-And-Loss control
  • Stock replenishment
  • Retail operations expertise
  • Developing People/Teams
  • Performance Management

Custom

  • Martial Arts - Attained a black belt in Ju-Jitsu (1992) & Shotokan Karate (1994)
  • Cycling
  • All motorsports

Languages

English
Fluent
Greek
Fluent

References

References available upon request.

Timeline

General Store Manager

Morrisons Supermarkets
03.2019 - 05.2025

General Store Manager

Morrisons Supermarkets
05.2016 - 03.2019

Senior Store Manager

Oak Furniture Land
02.2016 - 04.2016

Regional Director

Toolstation
01.2014 - 09.2015

General Manager

B&Q
09.2013 - 01.2014

General Manager

B&Q
01.2008 - 09.2013

Area Manager

Sainsbury’s Convenience
02.2005 - 01.2008

3-Day Presentation Skills Course - H&S trained to levels 1,2,3,4&5, 2-Day Career Development Centre, Held a Liquor license since 2000

J Sainsbury Training
03.2000 - 01.2008

Various Roles

Sainsbury’s Supermarkets
09.1993 - 01.2008

GNVQ Level 3 - Business & Finance (Passed)

Barnet College
09.1993 - 07.1995

GCSE - Mathematics, English Language, Business Studies, Information Technology, Design and Realisation, Double Science, French, Greek

East Barnet Secondary School
09.1988 - 07.2003

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