ANDREA UDI
Ashford,UK
Summary
Results-driven Business Analyst with a background in retail operations, eCommerce, and digital transformation. Skilled in requirements gathering, process mapping, and stakeholder engagement. Proven ability to identify pain points whilst delivering strategic solutions that enhance customer experience, streamline operations, and drive digital innovation. Experienced in Website Development, SEO strategy analysis, data analysis, and change management. Adept at bridging the gap between business and technology teams to deliver scalable solutions in fast-paced environments.
Overview
17
17
years of professional experience
4
4
years of post-secondary education
Work History
Business Analyst
STERLING TECH SOLUTIONS LTD
UK, United Kingdom
10.2024 - 04.2025
- Spearheaded discovery sessions with business and technical stakeholders, resolving pain points, leading to 25% increase in eCommerce efficiency and SEO performance.
- Optimized digital campaign workflows through As-Is/To-Be process mapping, resulting in 30% improvement in CRM integration and campaign effectiveness.
- Defined and documented business requirements in collaboration with Product Manager and junior Business Analyst, producing over 100 user stories, process flows, and functional specifications.
- Enhanced digital transformation initiatives by implementing SEO enhancements, CRM automation, and lead generation processes, boosting lead conversion rates by 20%.
- Led backlog grooming, sprint planning, and UAT cycles, ensuring timely delivery of project milestones and 15% reduction in development time.
- Facilitated change management by creating comprehensive user manuals, training materials, and conducting stakeholder workshops, improving user adoption rates by 40%.
- Strengthened and supported data privacy compliance through GDPR-awareness documentation and practices, ensuring 100% compliance across all digital platforms.
Operations Manager
CAFFÉ NERO
Ashford, United Kingdom
09.2019 - 04.2025
- Customer Service Training: Implemented training initiative, boosting satisfaction scores by 15%, enhancing overall customer experience.
- CRM Utilization: Leveraged CRM systems to gather and analyze customer feedback, using insights to refine products and improve service quality.
- Operational Coordination: Managed staffing, budgeting, and compliance with health and safety standards, ensuring optimal efficiency and regulatory adherence.
- Training Sessions: Conducted training for new software implementations, increasing staff productivity
Business Analyst
Bluesky Citadel
London
12.2022 - 05.2023
- Enhanced User Experience: Led website revamp project, increasing user engagement by 25%.
- SEO Performance: Optimized website content, resulting in 40% increase in organic traffic and 15% improvement in search engine rankings.
- E-commerce Integration: Updated e-commerce section, boosting online sales by 20%.
- Usability Testing: Conducted usability tests with over 100 users, achieving 90% satisfaction rate.
- Content Updates: Maintained and updated website content, leading to 30% increase in returning visitors.
- CRM Implementation: Implemented CRM systems, improving customer communication efficiency by 50%.
- SEO Strategies: Executed SEO strategies that enhanced website visibility, increasing page views by 35%.
Assistant Retail Store Manager
Comptoir Libanais
Greater London, London
10.2016 - 06.2018
- Conducted performance analysis and implemented process improvement plans, leading to 20% increase in operational efficiency and 10% reduction in costs.
- Trained teams in customer service and product knowledge, resulting in 15% improvement in customer satisfaction scores and 12% increase in upsell rates.
- Analyzed sales data to optimize promotions and menu offerings, boosting sales by 25% and increasing average transaction value by 18%.
Production Manager
SOHO COFFEE
London, United Kingdom
06.2008 - 01.2010
- Scheduled and monitored production processes, ensuring timely completion of projects and 15% increase in production efficiency.
- Controlled quality, cost, and supplier relations, achieving 10% reduction in production costs and 20% improvement in supplier performance.
- Ensured compliance with health and safety protocols, maintaining 100% safety record and reducing workplace incidents by 25%.
Education
BSc - Accounting and Finance: Business and Management
The Open University
Milton KeynesDiploma - Marketing Management
Merkantil Alapítvány kereskedelmi szakközépiskola
Veszprem 09.2004 - 05.2008
Search Engine Optimization (SEO) Certification - Business Analyst Process Improvement
HubSpot Academy
UK 01.2025 - 01.2025
GDPR Training - Business Analyst Process Improvement
High Speed Training
UK 04.2023 - 04.2023
Skills
- Microsoft 365
- User Acceptance Testing
- Scrum
- Financial reporting
- Budget Planning
- Agile Project Management
- Business Analysis
- Software Development Life Cycle (SDLC)
- PRINCE2
- Jira
- Business Intelligence (BI)
- Microsoft Visio
- Requirement gathering
- Azure
- Microsoft Office proficiency
- Confluence
Accomplishments
- SEO and CRM Integration, Boosted qualified Lead generation by 25%, aligning SEO strategy with business goals, and insights derived from customer journey mapping.
- Digital Process Optimization, Reduced drop-off in Lead conversion by 30%, working in collaboration with business teams to redesign enquiry-to-contact workflows.
- Managed daily operations of a high performing retail store, Oversaw sales, inventory and team performance, ensuring customer satisfaction.
- Achieved £35000 in boxing day sales, Surpassing previous year's performance by 20%.
Timeline
Search Engine Optimization (SEO) Certification - Business Analyst Process Improvement
HubSpot Academy
01.2025 - 01.2025
Business Analyst
STERLING TECH SOLUTIONS LTD
10.2024 - 04.2025
GDPR Training - Business Analyst Process Improvement
High Speed Training
04.2023 - 04.2023
Business Analyst
Bluesky Citadel
12.2022 - 05.2023
Operations Manager
CAFFÉ NERO
09.2019 - 04.2025
Assistant Retail Store Manager
Comptoir Libanais
10.2016 - 06.2018
Production Manager
SOHO COFFEE
06.2008 - 01.2010
Diploma - Marketing Management
Merkantil Alapítvány kereskedelmi szakközépiskola
09.2004 - 05.2008
BSc - Accounting and Finance: Business and Management
The Open University
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