Andrea Pettifer

Key Account Manager

Brought on board to open new accounts and larger group accounts for the brand and licensed ranges of an established Baby & Childrenswear Clothing & Gifting Brand. Brand licensed ranges like Paddington, Peter Rabbit, Gruffalo, Moomins & Miffy are new to the Company. Selling in new season ranges and own label.

Targeting Key Account Groups and Independents within the Garden Centre Groups and Independents, along with Department Stores (AIS), Tourist Attractions and Gift/Toy & Nursery Stores. Have opened 60 New Accounts consisting of all of these retailers.

Also covering East Anglia & East Midlands and South East, but also covering other areas subject to business needs. Telesales & Account Management has also has been a large part of my role in which to touch base with the existing customer base and target existing and lapsed accounts. Attending Trade Shows

Unfortunately I have been made recently redundant due to the current climate.

Bought on board to open new business targeting Garden Centres, Department Stores & Toy retailers. Company has been established 25 years and is very well known within the Leisure Industry supplying its branded budget Toy ranges and licensed wholesale ranges. Opened 50 New Accounts including mixture of Garden Centres, Department Stores, Toy and Gift Stores. Left to go to Blade & Rose as sold brand previously 7 years ago when working for Arora Designs and they held the brand licence in which to target Garden Centres only. Left to go to Blade & Rose.

Territory Sales Manager South East/Midlands & East Anglia

Selling Branded Licensed Plush toys to Garden Centres, Department Stores & all Independent Gift Stores, including Nursery & Children's & Gift Retailers. I was responsible for 250 live accounts. Brands include Paddington, Peter Rabbit ,Mickey Mouse, Elmer the Elephant and many more. I left to go to Russko.

Sales Account Manager Fashion & Travel Accessories (Friend Owns this Company) Interim

Brought on board to open New Accounts with all types of retailers as Opened TKM Max, British Airways ( own label branded) AIS Department Stores & Garden Centres/Independents & Wholesalers. In 6 months opened 85 New Accounts for Company, with turnover of £300K plus. Left to go to Rainbow Designs as wanted to be Field based again after knee accident had limited me to driving.

Jewelcity ( Ladies Fashion & Accessories. I look after all our large National Accounts & Key Accounts for both our of our brands Jewelcity & Fabel England. I also work with our Design/Buying Team on own label products for large National Retailers. Responsible for 250 Accounts, my Accounts consist of National Accounts/Key accounts to include a few ,TK Maxx, British Garden Centres, National Trust, National Heritage, Nottcutts Group, British Heart Foundation, Royal British Legion RSPB F Hinds, Museum Selections. Also responsible for all of our Independent Department Stores (AIS) Members, also within Southern UK for all Garden Centres, Tourists Attractions, Gift & Fashion Retailers, Online Retailers. New Business, Trade Shows, Responsible for Field based Sales Account Manager & Agents. Left to go to W Brown International.

Looking after National Accounts own label & Key Accounts and Independent Customers

Sourcing own label products and ranges of Artificial Floral Products

Customers include Dobbies Garden Centre Group

Ponden Mill, Van Vliet Floral Wholesale Group

50K Turnover

Van Vliet Group 12 New Stores £40K Turnover

Ponden Mill £42K Turnover.

Our Director retired after 40 years trading and closed the company down unfortunately.

Working for Arora Design giftware brands, I was brought on board to increase the South East Area which had 5 Accounts and 95 by the time i left. These consisted of Garden Centre Groups, Independent Garden Centres, Department & Gift Stores, Tourist Attractions and Website Customers. I also looked after National Accounts , these were the H.Samuel Group and F Hinds, and Key Accounts Blue Diamond Garden Centre Group. I opened Blue Diamond Garden Centre Group with our distribution brand Blade & Rose Childrenswear Brand with an intial opening order on this range of £80K. This and other new Business on this range led it to win the best new Giftware Award 2019 for best coming Fashion Accessory for Children's Branded ranges.

I left to go back to Artificial Images as Arora Branded Giftware Sales were not selling into my Independent Garden Centres, as they felt they were not trendy enough ranges, apart from Blade & Rose Childrenswear which was a Distribution Brand and as a Company they both decided to part ways.

Working for the UK leading National Own label. Design Company in Artificial Floral Products. I was brought on board to look after the South East Area after there had been numerous Sales Agents. Increased the Area Turnover to £300K and from 5 Accounts to 65.

These included Garden Centres Department Stores and Gift Shops

I moved onto the National Account side of the business as in 2018 it was decided not to supply a separate range to the Independent Garden Centres anymore, as we were to busy with the National side of the business. I left due to being offered a new role in as a National Accounts Manager at Arora Desig n Giftware.

Working for an excellent Branded Fine Foods Wholesaler looking after the East Midlands Territory with approx 350 accounts. Our ranges consisted of fine including Jams & Pickles, Biscuits, Sauces, Sweets and various other fine food options. My customer base included Garden Centres, Tourist Attractions, Garage Forecourt Groups, Supermarkets , and small independent owned Convenience Stores. We did approx 8/10 calls per day and sold in all new ranges and upsold in current best sellers, with the aid of any promotions that were currently on offer on a monthly basis. Left to go to Artifical Images as was a new sector for me and a promotion.

Working for one of the top UK Top Brands with the Xmas/Giftware Industry. I looked after 300 Accounts, these included, Department Stores Tourist Attractions, Gift Shops and Online Retailers .My Area Turnover was approx £2.5 by the time I left and was £1.2 when I started. We were responsible for opening New Accounts, and all Field Based Account Management. Selling in New forthcoming Ranges per Season & attending all Trade Shows across the UK and also appointments in our London based Showroom. New Accounts up from 170 to 300 by the time I left. Left due to a family memeber being diagnosed with a serious illness and needed to be more home based at this point.

Responsible for launching new Handbag Brand Juno into the UK Market.

Opened 85 New Accounts these included House of Frasers and many more Department Stores & Fashion Boutiques across the UK.

Company ceased trading and also closed its branded own label division down in the UK, after 25 years. Unfortunately made redundant as the Company went into administration.

Working for a very well know Fashion Branded Watch Company.

I looked after 250 Independent Jewellers across the South UK. My Area Turnover was £1.2 Million. I opened Key Accounts also like Fenwicks and Bentalls Department Stores. Attending all Trade & International Shows and selling in new ranges each season twice per year.

I also looked after the Southern UK Debenhams Stores, this consisted of 140 Stores. These Store visits would consist of Store Merchandising, Product & Brand training Sales Store Staff. Each Store Key Achievements within this role

• Reopening of Fenwicks and Bentalls Accounts £65K
• Increasing New Accounts from 95 Independent Jewellery Accounts increased to total of 250, Area Turnover up to £1.2 from £650,000. Left to go to Wiley Accessories as fancied a career change into Fashion Accessories.

I started my career as a full time sales assistant for Adams Childrenswear a large National Childrenswear Retailer .I was promoted to Deputy Store Manager at the age of 18. Responsible for all Store Duties, including 7 Staff. My role consisted of looking after all Store aspects in the Managers absence. This would include Opening & Unlocking of the Store, Cashing Up, Banking, Store Merchandising, Visual Displays including Window. Store Deliveries, Stock taking and housekeeping duties. I also during my time and career at Adams Childrenswear became Relief Area Store Area Manager for Foster Menswear our sister company and was brought in to cover & manage large Stores within the east Anglia area. I left to have my son .