Summary
Overview
Work history
Education
Skills
Affiliations
Languages
References
Timeline
Generic

Andrea Currie

Cardiff

Summary

Efficient and hard-working media and communications professional with more than 20 years of experience in both public and private sectors. A qualified journalist with a strong background in media relations, campaign management, and strategic communications.


Proven ability to deliver high-quality content under pressure, manage complex campaigns, and lead teams to achieve impactful results. Adept at working in political environments and collaborating with stakeholders at all levels.

Overview

26
26
years of professional experience
2002
2002
years of post-secondary education

Work history

Campaign Manager and Media Advisor

Cardiff Council
Cardiff
12.2018 - Current
  • Senior member of the Media and Communications team, leading marketing and communications officers to deliver integrated, multi-platform campaigns for Housing & Communities, Education, and Social Services.
  • Plan and execute targeted campaigns across social media, digital audio, and outdoor channels; manage external agencies for media buying and content production while ensuring effective budget control and ROI.
  • Maintain brand consistency by collaborating closely with in-house designers on all campaign materials.
  • Provide strategic media support to the Housing and Communities Directorate, promoting key initiatives and safeguarding the Council's reputation.
  • Write op-eds and advertorials for sector publications to enhance visibility and thought leadership.
  • Advise senior leaders and elected members on media strategy and communications best practices.
  • Deliver crisis communications support during emergencies and out-of-hours incidents.
  • Represent the Council at major and multi-agency events, including national occasions such as the Queen's passing, elections, and high-profile city events.


Media Advisor

Cardiff Council
12.2010 - 12.2018
  • Providing media relations support to the Housing and Communities directorate
  • Edited and produced the council's monthly newspaper distributed to 140,000 homes.


Press Officer

Cardiff Council
09.2005 - 12.2010
  • Member of the press office team handling a wide range of media enquiries from broadcast and print outlets. Responsible for media activity relating to the Schools and Lifelong Learning Service.

Press Assistant

Cardiff Council
11.2004 - 09.2005
  • Responsible for monitoring, collating and evaluating media coverage as well as producing press releases and handling daily media enquiries.

Sports journalist

Western Mail
07.1999 - 12.2003
  • Covered a range of local and international sport events in the UK and abroad

Education

BA (Hons) - Welsh

Cardiff University

Trinity Mirror Certificate of Journalism -

Trinity Mirror training centre
Newcastle upon Tyne

Skills

  • Media Relations
  • Crisis Communications
  • Campaign Planning
  • Strategic Content Creation
  • Budget Management
  • Copywriting

Affiliations

  • Travel
  • Watching sport

Languages

Welsh
Advanced
Greek
Beginner

References

References available upon request.

Timeline

Campaign Manager and Media Advisor

Cardiff Council
12.2018 - Current

Media Advisor

Cardiff Council
12.2010 - 12.2018

Press Officer

Cardiff Council
09.2005 - 12.2010

Press Assistant

Cardiff Council
11.2004 - 09.2005

Sports journalist

Western Mail
07.1999 - 12.2003

BA (Hons) - Welsh

Cardiff University

Trinity Mirror Certificate of Journalism -

Trinity Mirror training centre

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Andrea Currie