Anca Baban
London,UK
Summary
Results-driven professional with 4+ years of experience in SaaS, FinTech, and EdTech, specialising in sales, customer experience, and business scalability. Proven ability to optimise processes, improve retention, drive revenue growth, and enhance operational efficiency. Skilled in CRM management (Salesforce, HubSpot), revenue forecasting, GTM strategy, and data analytics (Looker, Excel). Adept at cross-functional collaboration and process automation to support business scalability and long-term success.
Overview
5
5
years of professional experience
Work History
Customer Success Manager, SMB, UKI
Pleo - FinTech (SaaS)
London
09.2024 - 01.2025
- Managed a portfolio of 800+ SMB clients with £1M+ annual revenue potential, driving a 20% increase in customer spend through targeted account expansion strategies and strategic outreach, resulting in an 18% YoY revenue growth per client.
- Drove 95% retention by strengthening client engagement, optimising success plans, and proactively addressing churn risks through targeted feature adoption strategies.
- Developed and executed a strategic account growth plan, leveraging data analytics tools (Excel, Vitally, Looker, Salesforce) to analyse customer behaviour, optimise up-sell strategies, and increase ARR.
- Collaborated with the product team to streamline user experience, incorporating client feedback, which enhanced software adoption by 20% among new clients.
- Delivered engaging client presentations that translated complex data into clear, strategic recommendations, enabling customers to maximise product value and ROI.
RECENT CAREER GAP
Career Sabbatical
02.2024 - 08.2024
- Personal leave to manage family affairs.
Business Development Executive
Entelechy Academy - EdTech
Contract, London, UK
07.2023 - 02.2024
- Participated in deal negotiations and portfolio management, resulting in a 25% increase in returns.
- Designed and implemented a data-driven prospecting strategy, segmenting leads based on industry trends, key players, and sales cycles, improving lead conversion rates.
- Collaborated cross-functionally with marketing to develop data-driven prospect communication strategies, enhancing lead generation and improving conversion rates.
- Researched market conditions, including customer interest and availability, product need, economic volatility, access to resources to make confident decisions in pursuing, maintaining and strengthening market opportunities.
- Took ownership of end-to-end sales processes, streamlining outreach strategies and CRM workflows, leading to a more efficient pipeline and faster deal closures.
Business Development Representative
Cygnetise - FinTech (SaaS)
London, UK
05.2022 - 01.2023
- Evolved new lines of business through account prospecting, market analysis and client relationships to propel business success and achieve organisational goals.
- Developed and executed targeted outreach campaigns, generating high-quality leads and booking pitch meetings with key prospects.
- Worked closely with Revenue Leadership to identify key areas of growth, forecast revenue, due diligence and provided a monthly update on OKRs and KPIs.
- Closed B2B SaaS contracts valued at £28K in ARR, contributing to overall revenue growth by accelerating the sales cycle and securing high-retention clients in key market segments.
- Assisted in refining pricing strategies and value propositions, ensuring market fit and competitive differentiation.
Marketing Assistant
Sensations English - EdTech
London, UK
07.2021 - 01.2022
- Implemented lead generation strategies that increased the number of qualified leads by 15% monthly.
- Collaborated with product development to determine drop in subscriptions and modelled potential solutions, effectively increasing subscriptions by 12%.
- Optimised 3 landing pages for better conversion rates through A/B testing, resulting in a 20% increase in online sales.
Marketing Assistant
Footstep Productions
London, UK
07.2021 - 01.2022
- Initiated the rebranding process, leading to improved brand recognition and 15% higher customer engagement.
- Optimised website content for search engines (SEO), helping Footstep Productions earn first positions for 20+ keywords after 1 month.
- Implemented marketing strategies, including increasing sales and expanding market share, which led to 20% revenue growth.
Sales Person
Elite Associates
London, UK
10.2019 - 11.2020
- Provided consistent high quality customer service by ensuring comprehensive knowledge of products.
- Recognised by the Head Office members for the delivery of exceptional service and was offered the opportunity to apply for a higher position.
- Improved sales data by adapting resource distribution strategies to increase effectiveness.
Education
Master of Business Administration -
09/2024 -
- Expected Grade: Distinction
- Activities and societies: Course Representative
- Applied MBA learnings at Pleo in CX, business strategy and revenue operations to improve customer engagement and retention.
- Developed data-driven insights for strategic decision-making, aligning with MBA coursework in operational efficiency and customer experience.
- Core Focus Areas: Business Strategy, Digital Transformation, Entrepreneurial Mindset, Organisational Resilience.
- Available for full-time work from April 2025, upon completion of MBA coursework.
Bachelor of Communication Science - Advertising and Public Relations
09/2017 - 07/2020
Grade achieved 9/10 (Equivalent to First-Class Honours)
Graduated with a 2-year degree completion program
Skills
- CRM Systems (Salesforce, HubSpot, Vitally)
- Data analytics tools (Looker, Excel, Google Analytics, Zoho Analytics)
- Project management tools (Trello, Miro, Asana)
- SaaS Metrics (ARR, MRR, LTV, CAC)
- Renewals & upsell strategies
- Account expansion
- Revenue forecasting & pipeline management
- GTM Strategy & Market expansion
- Consultative problem-solving
- Currently learning SQL
Interests
Photography | Hiking | Technology and Venture Capital | Reading and Podcast
Timeline
Customer Success Manager, SMB, UKI - Pleo - FinTech (SaaS)
09.2024 - 01.2025
RECENT CAREER GAP - Career Sabbatical
02.2024 - 08.2024
Business Development Executive - Entelechy Academy - EdTech
07.2023 - 02.2024
Business Development Representative - Cygnetise - FinTech (SaaS)
05.2022 - 01.2023
Marketing Assistant - Sensations English - EdTech
07.2021 - 01.2022
Marketing Assistant - Footstep Productions
07.2021 - 01.2022
Sales Person - Elite Associates
10.2019 - 11.2020
University of Westminster - Master of Business Administration,
09/2024 -
Babes-Bolyai University - Bachelor of Communication Science, Advertising and Public Relations
09/2017 - 07/2020
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