Anastasiya Lupashko
London
Summary
Dedicated to shaping strategy through evidence, experimentation, and deep customer understanding, while partnering closely with cross-functional teams to improve digital experiences and support commercially impactful decision-making across global markets.
Overview
6
6
years of professional experience
9
9
years of post-secondary education
Work history
Vice President Research and Experimentation
Stratos Markets Limited
London
04.2024 - Current
- Lead the full experimentation program across Tradu’s digital ecosystem, driving data and insights-informed decision making for marketing, UX, and product teams.
- Oversee both quantitative and qualitative research initiatives to uncover behavioural insights and identify optimisation opportunities.
- Develop CRO strategies and testing roadmaps to improve conversion, engagement, and customer experience.
- Partner with leadership to translate research findings into strategic recommendations that support business growth.
- Mentor teams and champion a culture of experimentation and continuous learning.
Digital Customer Experience Associate
Stratos Markets Limited
London
11.2023 - 04.2024
- Supported marketing initiatives through data and audience insights.
- Collaborated with UX and Product teams to improve user experience across web, mobile apps, and web trading platforms, reducing friction and increasing engagement across all customer touchpoints.
- Analysed customer feedback and behavioural data from multiple digital channels to identify root causes of conversion and engagement issues and inform prioritisation of improvements.
- Led key marketing initiatives and digital improvement projects, using insights to guide strategy, prioritisation, and implementation across departments.
Digital Customer Experience Associate
FXCM
Sofia
02.2021 - 11.2023
- Conducted qualitative research across all FXCM environments to support customer-journey improvements and marketing decision-making.
- Assisted the marketing team with the execution of campaigns, including content updates, landing-page optimisation, performance tracking, and competitor research.
- Supported marketing initiatives through data analysis, customer segmentation, and preparation of insight reports used in campaign planning.
- Collaborated with UX, Product, and Marketing to implement enhancements across web and platform interfaces, improving usability and customer flow.
- Monitored customer feedback, platform analytics, and behavioural data to identify early issues or opportunities, escalating findings to senior stakeholders.
Financial Services Representative
FXCM
08.2019 - 02.2021
- Managed customer communications, addressing inquiries and resolving client issues efficiently.
- Built strong client relationships through clear communication and service excellence.
- Gained foundational knowledge of financial markets, trading platforms, and customer behaviour.
Education
Bachelor’s Degree - Marketing
New Bulgarian university
Sofia, Bulgaria 09.2017 - 06.2021
Internship - Accounting
Sisizar
Sofia, Bulgaria 03.2015 - 07.2015
A-Levels - Commerce with French language
National Trade and Banking High School
Sofia, Bulgaria 09.2012 - 07.2017
Skills
- Detail-oriented
- Analytical mindset
- Strategic thinker
- Problem solver
- Highly organised
- Strong communicator
- Collaborative
- Customer-focused
- Adaptable
- Proactive
- Curious and research-driven
- Results-oriented
- Fast learner
- Critical thinker
- Creative problem-solver
- Time-efficient
- Resilient
- Empathetic
- Process-driven
- Reliable
- Independent worker
- Team player
Languages
English
Advanced (C1)
French
Upper intermediate (B2)
Bulgarian
Native
Korean
Beginner
Russian
Fluent
Ukrainian
Upper intermediate
Affiliations
- Embroidery
- Hiking
- Pilates and Spinning
- Gaming
- Puzzles and Sudoku
Timeline
Vice President Research and Experimentation
Stratos Markets Limited
04.2024 - Current
Digital Customer Experience Associate
Stratos Markets Limited
11.2023 - 04.2024
Digital Customer Experience Associate
FXCM
02.2021 - 11.2023
Financial Services Representative
FXCM
08.2019 - 02.2021
Bachelor’s Degree - Marketing
New Bulgarian university
09.2017 - 06.2021
Internship - Accounting
Sisizar
03.2015 - 07.2015
A-Levels - Commerce with French language
National Trade and Banking High School
09.2012 - 07.2017