Anastasiia Veretelnyk
London,United Kingdom
Summary
A marketing professional with expertise in strategic planning, A/B testing, and brand storytelling. Proficient in Salesforce, Excel, and PowerPoint, with a strong capacity for event planning and budgeting. Demonstrates mastery in marketing analytics and data analysis, leveraging Google AdWords to drive impactful campaigns. Career goals include advancing marketing strategies through innovative data-driven solutions.
Overview
6
6
years of professional experience
7
7
years of post-secondary education
Work History
Marketing specialist
British American Tobacco
Warsaw, Poland
02.2021 - 04.2023
- Marketing specialist on rotations within 5 departments: Brand, POSM, Campaign, Trade, Digital Database.
- Own project lead, development and execution on Polish market and Baltics.
- Analytical examination of success factors in external bonus systems for KA, DA and TT and comprehensive competitor analysis to stay ahead of market trends.
- Leading budgets for activities and furniture in point of sales in Baltic region.
- Successful development of NPI campaign step-by-step to increase brand awareness.
- Close cooperation with creative agencies on secondary materials and Pop-Up zones.
- Coordinated with sales and marketing departments, ensuring consistency in brand representation on Polish market.
- Coached junior team members, fostering a results-driven work environment.
Social Media Representative
H&M
Warsaw, Poland
02.2019 - 11.2020
- Creating posts and editing social media sources, reacting to customers' feedback in an appropriate way according to brand's values.
- Preparing data analysis for head management such as presentations regarding reaching KPIs of the social team.
- Monitored online conversation for potential crisis management.
- Managed multiple social media platforms to ensure consistent messaging.
- Handled returns and exchanges efficiently maintaining high levels of customer satisfaction.
- Trained new hires for improved productivity and efficiency on the job floor.
- Developed strong relationships with customers fostering brand loyalty and repeat business.
Business Planning Intern
Apparel de-furniture
Dnipro, Ukraine
09.2017 - 10.2018
- Support of preparation and execution of the platform during KIFF 2017, 2018.
- Full translation of negotiations for international distributors.
- Increased team productivity by taking diligent meeting minutes.
- Managed correspondence, keeping all parties up-to-date on project developments.
Education
Bachelor - International economics and Management
Oles Honchar Dnipropetrovsk National University
09.2013 - 06.2017
Masters - Strategic Management
Kozminski University
09.2017 - 06.2019
Exchange Program - Social networking and behaviour, marketing and international relations courses
Poznan University of Economics
01.2016 - 06.2016
Masters degree - Food technology
Dnipro State Agrarian and Economic University
09.2023 - 12.2024
Skills
- Strategic Planning
- A and B testing
- Salesforce
- Excel
- Power Point
- Brand storytelling
- Google adwords expertise
- Event planning capacity
- Budgeting and finance control
- Marketing analytics mastery
- Data analysis and reporting
Accomplishments
President's Volunteer Service Award for 100+ hours of volunteering
Languages
English
Fluent
Ukrainian
Native
Russian
Native
Polish
Intermediate
Timeline
Masters degree - Food technology
Dnipro State Agrarian and Economic University
09.2023 - 12.2024
Marketing specialist
British American Tobacco
02.2021 - 04.2023
Social Media Representative
H&M
02.2019 - 11.2020
Masters - Strategic Management
Kozminski University
09.2017 - 06.2019
Business Planning Intern
Apparel de-furniture
09.2017 - 10.2018
Exchange Program - Social networking and behaviour, marketing and international relations courses
Poznan University of Economics
01.2016 - 06.2016
Bachelor - International economics and Management
Oles Honchar Dnipropetrovsk National University
09.2013 - 06.2017
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