Anastasiia Oksanichenko
London
Summary
Digital Marketing & Social Media Manager with 6 years of experience and a strong background in the food and luxury sectors. Proven ability to grow brand presence through strategic content, influencer campaigns, and cross-channel marketing. Skilled in creating digital experiences that drive engagement, increase brand loyalty, and deliver measurable business results.
Overview
6
6
years of professional experience
Work History
Digital Marketing Manager
The Foraging Fox
03.2025 - Current
- Grew social media following by 3,000+ through refreshed brand tone and content strategy.
- Secured key partnerships with CleanHub and Hummingbirds, expanding brand reach.
- Led content for UK & US events, boosting awareness and D2C sales.
- Delivered retail performance reports and managed visual assets across channels.
Digital Marketing & Influencer Manager
FJewellery London
08.2024 - 03.2025
- Increased brand awareness by 40% through influencer campaigns and content partnerships.
- Managed 200+ creators and affiliates via Social Cat and Aspire, Shopify, driving ambassador sales.
- Launched successful email campaigns via Klaviyo, contributing to a 35% increase in online sales.
- Created digital and print marketing assets; supported trade shows with branded content.
- Led e-commerce and social media content strategy aligned with brand goals.
Content Creator & Social Media Manager
FJewellery London
07.2023 - 02.2024
- Improved content quality across social media and website, enhancing brand perception and engagement.
- Launched 15+ Meta ad campaigns that increased social traffic by 20% and sales by 15%.
- Strengthened brand awareness through consistent visual identity and targeted content strategy.
- Analysed campaign performance and audience insights to refine targeting and creative direction.
Social Media Manager
Family Sushi Restaurant
09.2020 - 07.2023
- Increased customer engagement by 50% and follower count by 30% through innovative content.
- Created photo and video content aligned with brand style, boosting visual consistency.
- Organised successful giveaways and local brand collaborations, driving traffic and awareness.
- Launched a loyalty programme, resulting in higher customer retention and repeat visits.
- Analysed campaign performance and adjusted content strategy based on insights.
- Built strong community relationships, enhancing brand loyalty and online reputation.
Freelance Social Media Manager
03.2020 - 09.2020
- Increased engagement by 45% through targeted content strategies tailored to each client.
- Grew multiple accounts by up to 10K followers through consistent branding and creative campaigns.
- Created and edited visual content, including product and lifestyle photography for social media.
- Designed high-converting visuals, improving click-through rates on promotional posts.
- Collaborated with clients across industries to deliver customised, results-driven social media plans.
Photographer & Content Creator
Blackberry Shisha Bar
05.2019 - 02.2020
- Created visually engaging photo and video content, increasing social media engagement.
- Developed a consistent visual identity for digital and print marketing materials.
- Produced high-quality imagery for social media, menus, and promotional campaigns.
- Contributed to a stronger brand image and improved audience retention across platforms.
Copywriter (Freelance)
12.2018 - 05.2019
- Wrote 200+ articles and ad copy for clients across multiple industries.
- Created SEO-optimised content that improved website traffic and search rankings.
- Developed engaging marketing copy for social media, websites, and promotional materials.
- Adapted tone and messaging to align with each brand's voice and audience.
Education
Master's Degree - Education
Borys Grinchenko Kyiv University
01.2023
Bachelor's Degree - Philology
National Linguistics University
07.2021
Skills
- Social Media Marketing
- Influencer Partnerships
- Content Creation
- Email Marketing & CRM
- E-commerce Platforms
- Paid Social Campaigns
- Content Strategy & Campaign Planning
- Copywriting & Visual Storytelling
- Strong Communication & Collaboration
- Strategic Thinking & Problem Solving
- Project & Time Management
- Attention to Detail
Languages
English
Advanced (C1)
Ukrainian
Bilingual or Proficient (C2)
Russian
Bilingual or Proficient (C2)
Chinese
Intermediate (B1)
Hobbies and Interests
- Content creation and culinary video production, demonstrating strong storytelling and audience engagement skills.
- Learning HTML coding to enhance technical expertise in digital platforms.
- Playing guitar and reading literature, cultivating creativity and focus.
- Drone videography
Personal Information
Work Permit: Eligible to work in the UK
Timeline
Digital Marketing Manager
The Foraging Fox
03.2025 - Current
Digital Marketing & Influencer Manager
FJewellery London
08.2024 - 03.2025
Content Creator & Social Media Manager
FJewellery London
07.2023 - 02.2024
Social Media Manager
Family Sushi Restaurant
09.2020 - 07.2023
Freelance Social Media Manager
03.2020 - 09.2020
Photographer & Content Creator
Blackberry Shisha Bar
05.2019 - 02.2020
Copywriter (Freelance)
12.2018 - 05.2019
Bachelor's Degree - Philology
National Linguistics University
Master's Degree - Education
Borys Grinchenko Kyiv University
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