Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Anastasia Ziori

Summary

SEO Account Manager with over 5 years of expertise in developing and executing SEO strategies for major brands. Currently optimising SEO for Stellantis brands at Starcom. Holds an MSc in Digital Marketing and expanding skills in UX and CRO. Proven ability to deliver significant growth and measurable results.

Overview

9
9
years of professional experience

Work History

SEO Account Manager

Starcom
01.2023 - Current

Client: Stellantis: Alfa Romeo and DS Automobiles (11 markets)

  • Enhanced SEO for Stellantis brands, achieving 242% organic traffic growth and 30% increase in organic visibility for a major French market project YoY
  • Drove 34% year-on-year growth in SEO performance across 11 European markets for a Stellantis brand through strategic content and technical improvements
  • Develop and manage keyword strategies, on-page optimisations, SEO audits, and implement technical fixes to refine strategies
  • Produce and present reports with insights, collaborating with content and development teams while managing client relationships.

SEO Senior Account Executive

Starcom London
09.2021 - 12.2022

Clients: Samsung, Rolex Retailers, Abrdn and P&O Freight

  • Created and implemented on-page optimisations and technical fixes
  • Generated ideas for the news section and managed content uploads to the CMS
  • Created and presented performance reports
  • Contributed to CRO initiatives to enhance user experience and optimise the customer journey.

SEO Account Executive

iProspect
06.2019 - 09.2021

Clients: Diageo, Diageo Bar Academy, Johnnie Walker, Malts, Pandora, Dyson, IKEA, Philips and William Hill

  • Conducted data analysis and prepared reports to assess SEO performance
  • Performed CMS updates and optimised meta data for improved search engine visibility
  • Conducted keyword research to support SEO initiatives and content development
  • Executed competitor analysis and content gap analysis to identify improvement areas
  • Implemented YouTube SEO optimisations to enhance video search rankings and engagement.

Digital Marketing Trainee

UWP Group
02.2019 - 03.2019
  • Assisted with PPC campaign management and supported social media content scheduling and basic engagement tasks
  • Contributed to SEO optimisation efforts, analysed metrics, and assisted in generating blog ideas for content creation.

Intern

The National Bank of Greece
08.2015 - 10.2015
  • Reception and customer service
  • Transaction processing (opening of accounts, updating of books)
  • Electronic transactions (electronic banking, virtual prepaid card, ATM, APS)
  • Support work (filing, updating customer details in the Bank's CRM software).

Field Officer / Researcher

Public Opinion Research Unit, University of Macedonia
05.2015 - 09.2015
  • Communicated with members of public via telephone
  • Gathering data, accurate data, entry online
  • Contemporary political issues.

Education

Foundations of User Experience (UX) Design -

Coursera - Google

Master of Science -

Oxford Brookes University
Oxford, United Kingdom
01.2019

Bachelor of Science - Economics And Political Science

University of Macedonia
Greece, Thessaloniki
01.2016

Skills

  • SEO Tools: Ahrefs, SEMrush, Google Analytics, Google Search Console, Google Keyword Planner, Screaming Frog, Searchmetrics, GetSTAT, SEOMonitor, SEOClarity, Lumar and Looker Studio
  • Web technologies: HTML5, CSS, Basic JavaScript
  • Microsoft Office: Word, Power Point, Excel, Outlook, Access, Internet and Windows
  • Project management tools: Jira and Trello

Languages

Greek
Native language
English
Proficient
C2
Spanish
Elementary
A2

Timeline

SEO Account Manager

Starcom
01.2023 - Current

SEO Senior Account Executive

Starcom London
09.2021 - 12.2022

SEO Account Executive

iProspect
06.2019 - 09.2021

Digital Marketing Trainee

UWP Group
02.2019 - 03.2019

Intern

The National Bank of Greece
08.2015 - 10.2015

Field Officer / Researcher

Public Opinion Research Unit, University of Macedonia
05.2015 - 09.2015

Foundations of User Experience (UX) Design -

Coursera - Google

Master of Science -

Oxford Brookes University

Bachelor of Science - Economics And Political Science

University of Macedonia
Anastasia Ziori