Summary
Overview
Work history
Education
Skills
Certification
Languages
Timeline
Generic
Anas Lakouismi

Anas Lakouismi

Reading,UK

Summary

Senior Account Executive with 9+ years of experience driving revenue growth across EMEA within SaaS and technical industries. Consistently exceeding quota (180–250%) and delivering multi-million ARR through new business acquisition, strategic territory development, and account expansion. Multilingual commercial leader (English, French, Arabic, Romanian) with a structural engineering background, enabling effective engagement with technical stakeholders and C-level decision-makers. Combining analytical expertise with strong business acumen to navigate complex sales cycles and deliver sustainable, long-term revenue growth.

Overview

12
12
years of professional experience
1
1
Certification

Work history

Enterprise Account Executive (EMEA)

Bentley Systems / Seequent
London, United Kingdom
2023.05 - 2026.02
  • Driving growth across the EMEA region through strategic business development initiatives.
  • Leading technical and commercial meetings with clients to understand their challenges and present tailored solutions.
  • Clearly articulating the value proposition of Seequent’s solutions and services to decision-makers and stakeholders ( COO,CTO,CFO,CEO)
  • Managing the full sales cycle from prospecting and initial contact to contract negotiation, closure, and ongoing account management.
  • Negotiating contracts, including pricing, licensing, and service level agreements, in collaboration with legal and finance teams to ensure compliance and mutual benefit.
  • Establishing and onboarding a network of partners to expand market reach and enable co-selling opportunities.
  • Engaging with ministries, regulatory bodies, and key stakeholders to build trust, strengthen relationships, and facilitate business growth.
  • Collaborating closely with the marketing team to develop and execute strategies that raise brand awareness and drive lead generation.
  • Understanding the complex needs of medium-sized and enterprise organizations, including scalability, integration, and customization, and translating these into tailored solutions.

Achievements:

-FY 2023: 120% quota attainment – $750K ARR

-FY 2024: 210% quota attainment – $1.6M ARR

-FY 2025: 215% quota attainment – $1.8M ARR

-Ranked #1 globally for closed-won revenue in FY2024 and FY2025 across Seequent/Bentley Systems.

Territory Account Executive (MEA)

Rapid7
Reading, United Kingdom
2019.03 - 2023.05
  • Drove new business acquisition and revenue growth across the Middle East & Africa region, selling enterprise cybersecurity SaaS solutions.
  • Developed territory growth strategy by identifying high-potential verticals and expanding footprint within existing accounts.
  • Led consultative sales cycles engaging CISOs, CIOs, and senior security stakeholders across mid-market and enterprise organisations.
  • Leveraged the regional ecosystem of distributors and channel partners to drive indirect revenue growth and expand market penetration across the MEA region.
  • Represented the company at industry conferences, workshops, and webinars, strengthening brand presence and generating qualified pipeline opportunities.
  • Delivered executive-level presentations focused on risk mitigation, compliance, and measurable ROI.
  • Applied MEDDPICC qualification framework to improve deal control, forecasting accuracy, and win rates.

Achievements:

-Awarded Top Performer in the International Team for outstanding revenue generation.

-Generated the highest closed-won ARR within the International sales organisation.

-Recognised globally as the leading pipeline generator within the International team.

-Implemented strategic sales initiatives and coached peers, contributing to a 34% uplift in overall MEA team revenue.

Structural Engineer

SYSTRA Group (Distributed Engineering)
Paris , France
2018.01 - 2018.12
  • Contributed to major international infrastructure projects, including the €1.4B Grand Paris Express Line 14 South extension.
  • Performed structural analysis and design of steel and reinforced concrete systems in compliance with Eurocodes and international standards (AISC, AS/NZS).
  • Produced BIM-based construction documentation and detailed technical drawings using AutoCAD and advanced structural modelling tools (Etabs, Ansys, Sap2000, Advance steel, Risa, Armacad)
  • Coordinated with multidisciplinary engineering teams and external contractors to ensure technical accuracy and timely project delivery.
  • Contributed to international projects with top-tier construction and telecom companies, such as Eiffage Construction, Bouygues Telecom, and AT&T.

Technical Sales Executive (EMEA)

Bouygues Telecom
Bucharest, Romania
2014.07 - 2017.10
  • Managed the full sales cycle from needs analysis and solution positioning to contract negotiation and deal closure.
  • Managed customer inquiries and resolved technical challenges to ensure a seamless client experience.
  • Collaborated with engineering and technical teams to deliver tailored telecom solutions addressing complex client requirements.
  • Identified, qualified, and nurtured new business opportunities through inbound and outbound sales initiatives.
  • Advised clients across multiple communication channels, including phone, email, and digital platforms.

Achievements:

-Received 2 consecutive Sales Awards for outstanding performance and consistent target overachievement.

-Recognised as one of the top 3 performing sales representatives within the organisation.

Education

Master's Degree - Structural Engineering

Technical University of Civil Engineering of Bucharest
Bucharest
2015.09 - 9 2017

Bachelor of Science - Civil Engineering

Technical University of Civil Engineering of Bucharest
Bucharest
2011.09 - 9 2015

Skills

  • Full-Cycle Sales Execution
  • Strategic Territory Development
  • New Business Acquisition
  • Account Expansion & Retention
  • Channel & Partner Ecosystem Development
  • Pipeline Generation & Forecasting
  • MEDDPICC & BANT Qualification
  • C-Level Stakeholder Engagement
  • Complex Multi-Threaded Deal Management
  • Cloud & Cybersecurity Solutions
  • Building Information Modelling (BIM)
  • Computer-aided Design (CAD)
  • AI, Machine Learning & Cloud Computing Solutions

Certification

CRM & Sales Platforms: Salesforce, HubSpot, Dynamics 365, NetSuite

Sales Enablement & Prospecting: LinkedIn Sales Navigator, Outreach, Gong, ZoomInfo, Sales Engagement

Forecasting & Analytics: Salesforce, Tableau, Power BI, Clari, Google Analytics, Microsoft Excel (Advanced)

Collaboration Tools: MS Teams, Slack, Zoom, SharePoint, Google Workspace

Engineering & Technical Software: AutoCAD, ETABS, SAP2000, Ansys, Leapfrog Geo, OpenGround, Oasis montaj, STAAD, Plaxis, Geostudio, Mathcad.

Certifications:

-AWS Certified

-Autodesk Certified Professional

-Advanced Microsoft Excel

-Certified in BIM/CAD software

-Cyber Security (VM / DAST / EDR / Pen Testing)

Languages

Arabic
Native
French
Native
English
Native
Romanian
Advanced

Timeline

Enterprise Account Executive (EMEA)

Bentley Systems / Seequent
2023.05 - 2026.02

Territory Account Executive (MEA)

Rapid7
2019.03 - 2023.05

Structural Engineer

SYSTRA Group (Distributed Engineering)
2018.01 - 2018.12

Master's Degree - Structural Engineering

Technical University of Civil Engineering of Bucharest
2015.09 - 9 2017

Technical Sales Executive (EMEA)

Bouygues Telecom
2014.07 - 2017.10

Bachelor of Science - Civil Engineering

Technical University of Civil Engineering of Bucharest
2011.09 - 9 2015
Anas Lakouismi