Digital Music Store Analysis | SQL - 03/2023
- Utilised SQL queries to extract and manipulate data, such as customer purchase history, sales revenue, and product popularity to gain insights into customer behaviour and sales trends.
- Uncovered valuable information about customer preferences, top-selling products, and revenue patterns, which informed strategic decisions for optimising the digital music store's operations.
Customer Sentiment Analysis Excel | Power BI - 02/2023
- Conducted sentiment analysis on customer reviews using natural language processing techniques.
- Identified key insights and trends from customer sentiment, enabling data-driven improvements to product and service offerings.
Customer Churn Analysis Excel | Python - 07/2022
- Analysed customer churn using Excel for data preparation and Power BI for visualisation.
- Processed and visualised customer data to identify factors influencing churn rates and presented findings in clear, interactive dashboards.
- Gained actionable insights into customer behaviour, enabling targeted retention strategies and reducing churn rates.