ANA PARENTE
Barcelona
Summary
I am a results-driven marketing professional with a strong background in media production and expertise in social media management. I have a proven track record in customer engagement, sales enablement, and content creation, successfully developing marketing campaigns that boost brand growth and customer satisfaction. Proficient in Salesforce, Sales Navigator, Canva, and Adobe Photoshop, I leverage data insights to execute targeted email nurture campaigns and optimize brand presence. My creative yet analytical approach, combined with my ability to thrive in dynamic environments, allows me to contribute effectively to innovative marketing strategies that drive business performance.
Overview
4
4
years of professional experience
1
1
Certification
Work history
Business Development Representative
The Access Group
01.2024 - 11.2024
- Conducted market research using Salesforce to identify new opportunities, generating a 20% increase in qualified leads
- Built strategic relationships with key stakeholders, driving 15% business growth and supporting long-term objectives
- Collaborated closely with marketing teams to implement targeted marketing campaigns, increasing brand awareness by 25%
- Created compelling proposals and presentations that helped close 10% more sales compared to the previous quarter
- Managed email nurture campaigns using Marketo, leading to a 30% increase in engagement rates
- Supported sales and marketing in aligning efforts, resulting in a 12% boost in sales pipeline efficiency
Social Media Manager
Micro-influencers & Small businesses
01.2021 - 01.2023
- Managed and created social media content for Instagram and Facebook, achieving a 40% growth in follower count and a 35% increase in engagement over one year
- Developed and scheduled posts, ensuring consistent engagement, leading to a 25% increase in overall brand visibility
- Responded to customer inquiries on social media, increasing customer satisfaction by 15%, measured through positive interactions and feedback
- Tracked post performance using social media insights, adjusting strategies to increase engagement rates by 20%
- Stayed updated on social media trends, implementing changes that boosted content reach by 30%
- Leveraged AI tools to create text and video content, boosting content creation efficiency by 30%.
Education
Level 4 - Graphic Design & Drawing A
Technical School of Arts
01.2016 - 1 2018
Bachelor of Science - Media Production
De Montfort University
01.2020 - 1 2023
Skills
- Data Analysis
- Project Management
- Creative Direction
- Critical Thinking
- Negotiation
- Adobe Creative Suite
- Research Skills
- Google Analytics
Certification
LinkedIn Learning:
- Digital Marketing Foundation
- Microsoft 365 Copilot
- Social Media Marketing Strategy: Tiktok and Instagram Reels
- Social Media Marketing Strategy and Optimisation
- Social Media Monitoring: Strategies and Skills
- Learning HubSpot CRM
- Advertising on TikTok
- Using AI as Your SEO Assistant
- Meta Certified Digital Marketing Associate
Languages
Portuguese
Native
English
Fluent
Spanish
Advanced
Timeline
Business Development Representative
The Access Group
01.2024 - 11.2024
Social Media Manager
Micro-influencers & Small businesses
01.2021 - 01.2023
Bachelor of Science - Media Production
De Montfort University
01.2020 - 1 2023
Level 4 - Graphic Design & Drawing A
Technical School of Arts
01.2016 - 1 2018
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