Amy Leigh Kennedy

• Streamlined operational processes for improved efficiency.
• Created compelling value propositions for product differentiation.
• Identified growth opportunities, achieved increased market share.
• Implemented robust reporting systems, facilitated informed decision-making.

Key Responsibilities:
- Develop Global Customer Category Growth Strategies.
- Partner with key Business Units and top 15 markets to localise strategy.
- Craft compelling innovation and brand activation trade stories for global big bets that deliver a triple win.
- Deliver ammunition fit for customers & channels.
- Deploy centralised POSM material to minimise waste & maximise impact.
- Co-create current & future shelf repeatable models.
- Co-create brand experience repeatable models to activate Category Value Drivers.
- Support running of quarterly Homecare Community of Practice to upskill & share best practices.

• Strategic Category & Channel Management
• Supply & Operations Management (S&OP) Volume & Value
• Forecasting
• Pricing guidelines management
• Innovation (Go-to-market) planning (IPM)
• Net Revenue Management (NRM)
• Integrated Business Planning (IBP)
• Design for Channel (D4C)

• Analysed market trends to inform purchasing decisions.
• Drove cost savings via effective negotiations with key suppliers.
• Enhanced supplier diversity through effective category management strategies.
• Implemented innovative category management techniques, improving supply chain performance.

• Maintained detailed knowledge of industry trends, positioned products effectively in the market.
• Conducted regular business reviews, identified areas for improvement.
• Collaborated on marketing initiatives aimed at promoting brand awareness.
• Coordinated with internal departments for seamless service delivery to clients.

• Monitored market trends, resulting in improved competitive positioning.
• Participated in networking events, establishing valuable industry contacts.
• Executed account plans, contributing significantly towards annual sales targets.
• Developed comprehensive business strategies for the maximisation of growth potential.