Amy Tebbs
Summary
https://www.linkedin.com/in/amytebbs/
I am an ambitious and passionate marketing professional with experience in digital performance and brand strategy across the luxury travel, retail and lifestyle spaces. As a Senior Marketer, I lead the development, implementation, and optimization of both acquisition and retention strategies across all performance channels. With over 12 years of experience in marketing, I have a proven track record of delivering results and driving growth for various brands and industries, and I am passionate about creating and executing impactful and effective marketing campaigns that align with the brand vision and business goals.
Overview
12
12
years of professional experience
Work History
Marketing Manager
TCS World Travel (Luxury Private Jet Trips)
03.2024 - Current
- Develop and implement 360 marketing and communications strategies, driving brand awareness and engagement across multiple channels including digital and print
- Oversee the creation of marketing collateral, including advertising and promotional materials, maintaining brand consistency across all customer touch points
- Collaborate with the Sales team to develop integrated marketing and promotional campaigns to drive revenue and occupancy on luxury all-inclusive jet trips, and private custom travel
- Analyze market trends and consumer behavior to identify opportunities for growth
- Monitor and evaluate the performance of marketing initiatives, providing regular reports and insights to the executive team
Senior Manager, Digital
JD Sports, Size? And Livestock
12.2022 - 02.2024
- Manage end to end go-to-market process, across acquisition and retention, and website conversion
- Manage digital marketing strategy and implementation across email and SMS, social media, affiliate, loyalty & growth
- Manage media agencies and internal paid specialists
- Work cross-functionally with creative, operations, UI/UX, ecommerce managers and CX
- Budget & forecast monthly and annual targets
- Strategize 360 marketing plans across ecommerce and brand, as well as omni-channel
- Present monthly reporting and recommendations to CFO & CEO
Senior Manager, Performance Marketing
TKEES
10.2021 - 11.2022
- Develop, implement and optimize both acquisition and retention strategies across all performance channels
- Forecast, analyze, measure and report KPIS across all digital channels
- Manage development and implementation of campaign and promotion strategies across channels
- Manage internal stakeholders and external agencies
- Work cross-functionally across Product and Operations teams to strategize product launches
- Build out quarterly/yearly budget and forecast
Manager, Email Marketing
Holt Renfrew (Selfridges Group)
06.2019 - 10.2021
- Project manage the ESP migration to Cheetah Mail, working closely with IT and all key stakeholders
- Build out and own a comprehensive marketing calendar that delivers on all business priorities
- Manage a robust marketing report to ensure the email marketing strategy is driven by customer engagement and data
- Leverage customer insights to increase engagement across all key metrics
- Work cross-functionally with the content, creative and merchant teams to create daily email campaigns
- Manage QA, deployment and reporting of all email campaigns
- Present quarterly reports to senior management, with recommendations for growth across new business and retention
Campaign Account Manager
Creative BSTRO Inc.
04.2017 - 05.2019
- Manage CPG clients across from the Johnson & Johnson portfolio (Aveeno, Listerine, Bandaid) and Splenda account
- Work cross-functionally with design, content and account teams
- Manage implementation and deployment of email campaigns
- Newsletter List Acquisition, Segmentation and Personalization strategy
- Build out automated email drips for nurture flows
- Build reports, analyze KPIs and provide recommendations
- Google Analytics, SQL and HTML coding
Marketing Manager, Email
SHOES.COM
10.2015 - 02.2017
- Manage all site email programs, through MailChimp, Salesforce and SmarterHQ (SQL)
- Develop and oversee the monthly content calendar aligning all channels
- Work cross-functionally with buying and merchandising, design and content, and the campaign team to produce email and align with the site creative
- Manage end to end go-to-market process, from email ideation to landing page and website conversion
- Work closely with IT to ensure the set up and flow of triggered and automated emails
- Analyse KPIs and report to senior management with recommendations
- Report quarterly performance to executive board
- Manage Email Marketing Coordinators
Server
JOEY Burrard
03.2015 - 10.2015
Marketing Campaign Executive
Ageas UK Ltd.
10.2012 - 03.2015
- Responsible for PPC, Email, Social Strategy, Display, Direct Mail, Direct Response and Brand Television campaigns
- Map out online funnels to improve customer journey from end to end
- Implement cross-sell strategy through both email and direct mail to capitalize on existing customers and grow the customer base
- Liaise with external media and creative agencies
- Manage affiliate campaigns across cashback sites
- Analyse KPIs and present to senior campaign managers with recommendations
- Assist in the execution of the company rebrand
- Manage the creative process for all campaign offers
Education
BACHELOR OF LAW (LLB) -
MANCHESTER METROPOLITAN UNIVERSITY
2010
Skills
- Marketing Strategy
- Brand Management
- Cross-Functional Collaboration
- Strategic Planning
- Market Analysis
- Data Analytics and Reporting
- Project Management
- Budgeting and Forecasting
- Revenue Forecasting
- Relationship Building
Timeline
Marketing Manager
TCS World Travel (Luxury Private Jet Trips)
03.2024 - Current
Senior Manager, Digital
JD Sports, Size? And Livestock
12.2022 - 02.2024
Senior Manager, Performance Marketing
TKEES
10.2021 - 11.2022
Manager, Email Marketing
Holt Renfrew (Selfridges Group)
06.2019 - 10.2021
Campaign Account Manager
Creative BSTRO Inc.
04.2017 - 05.2019
Marketing Manager, Email
SHOES.COM
10.2015 - 02.2017
Server
JOEY Burrard
03.2015 - 10.2015
Marketing Campaign Executive
Ageas UK Ltd.
10.2012 - 03.2015
BACHELOR OF LAW (LLB) -
MANCHESTER METROPOLITAN UNIVERSITY
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