Amy Stuart

• Creative strategy, marketing, content and audience insights for commercial and public service partners including:
• GOV.UK: Creating social media concepts and content for their outreach project across YouTube and Instagram Reels.
• Led By Donkeys: Working as Director of Games and Sport to develop partnerships and campaign noise for the 2024 general election. Targeting and encouraging 18-34 year olds to participate. Partners and Influencers included Skateboard GB, Pride UK, Comic Con, Glastonbury, Fulham FC, Bodyshop, Amelia Dimoldenberg, Axel Sheffler and many more.
• NBL: Delivered wide scale creative ideas for NBL’s Paris 2025 games. Collaborating with Havas, Marketing and PR.

• Led strategic efforts in critical areas such as Content Discovery, Social Media, SEO and forged growth focused partnerships resulting in enhanced audience engagement and visibility .
• Conducted thorough research to create accurate and informative industry-related whitepapers and case studies.
• Project Director for Gamification development ideas and planning across Euros and Champions League.
• Supporting the Leadership Team on the digital future of BBC Sport 2024 and beyond.

• Working across multiple BBC titles including Green Planet, Sort Your Life Out, Earthshot, Gazza, I Kissed a Boy and many more.
• Commissioning digital content including social media, feature articles, newsletters, podcasts and influencer campaigns.
• Content strategy planning, campaign building and audience insights.
• Stakeholder management, working with editorial, creative, marketing, legal and Commissioning Directors.
• Presenting regular strategic and planning updates to head of genre commissioners.

• Presented findings in clear, concise reports that influenced decision-making across multiple departments within the organisation.
• Led a video and social team to create content across
  multiple platforms for Sport + genres including culture, music,
  fashion, lifestyle, celebrity, food and fitness.
• Developing modern digital teams and ideas such as MOTDX
  and commissioning content for Olympics, The Hundred, the
  Women’s Euros and Premier League.
• Launched BBC Sport TikTok account - 1.2 million followers
• Launched Sport - documentary content such as Ronaldo:
  Impossible to Ignore.
• Editorial and operational control of YouTube and TikTok.
• Presenting, pitching and regular report giving at Senior Team meetings.
• Gen Z specialist and diversity champion for BBC Sport.

Previous experience includes:

• Senior Digital Producer for Blue Peter working on games, events and projects such as 'the new Presenter vote'. Digital Commissioning lead for the show.
• Esports League of legends games development and production lead at Wembley with Radio 1, BBC Sport, BBC Three and Riot Games.
• Games Producer for CBBC developing and launching web games for 5-12 year olds. Including brands such as Shaun the Sheep and Horrible Histories.
• Led the CBBC Website Team including the BBC move from London to Salford’s MediaCityUK hiring a new skilled team.
• Worked with big brand campaigns including Bafta, Sports Relief, Children in Need, The Tate, Comic Relief and many more.
• Always fostered a positive work environment, promoting open communication and trust among team members, leading to higher levels of job satisfaction, teamwork and culture.