Amy O'Connor

• This involves Marketing for 6 companies within the Atkinson Group, including Atkinson Equipment, FuelDump, Taylor Davis, Sema Sprayers, Atkinson Engineering & Patrico. This involves marketing for both B2B & B2C companies.
• Developed and implemented SEO strategies, leveraging tools like SEMrush, Google Analytics, and Google Search Console for keyword research and optimization, driving increased organic traffic.
• Created and managed content for social media platforms, including TikTok, Instagram, LinkedIn, and Facebook, with a focus on producing engaging reels, blog posts, and visual assets.
• Designed compelling marketing material such as posters, flyers, brochures, B2B presentation folders, and exhibition displays using Adobe Photoshop, InDesign, Illustrator and Canva.
• Led email marketing campaigns using Brevo, optimising open rates and click-through rates through targeted and automated email strategies.
• Conducted competitor analysis and market research to support data-driven marketing decisions and identify new growth opportunities.
• Designed and built websites, utilising Adobe XD for design and WordPress for development. As well as general website administration and ad-hoc updates.
• Optimised PPC campaigns by designing landing pages and managing Google Ads accounts, enhancing quality scores and maximising campaign performance.
• Produced reports to track and measure marketing performance against KPIs.

• This included waitering and working behind the bar. Key responsibilities are to provide exceptional customer service by taking orders, serving food, and ensuring positive dining experience for guests. Preparing and serving a variety of drinks.
• Engaged with customers, providing recommendations, taking orders, and creating a friendly and welcoming atmosphere.
• Handled customer inquiries, complaints, and requests professionally and effectively.

I started at Best as an apprentice, where I attended Strode College 1 day a week for 1 year and 8 months to complete my Level 3 Digital Marketing Qualification. After this, I was promoted to Digital Marketing Executive.

Key Responsibilities:

• Update and manage social media presence on Instagram and Facebook in line with strategy. This includes social media ads, scheduling posts using Hootsuite and experience in working with social influencers.
• Creating and planning effective targeted email marketing campaigns in line with strategy, including automated emails.
• Updating website content and optimise for SEO strategies using keyword research.
• Write engaging content for website, blog, email, and social media.
• Website design: Re-design website using Adobe XD and communicating with developers using Microsoft Teams and Trello Board to maintain organisation.
• Completion and review of KPI reports for PPC and email marketing.
• Reviewing Google Ads and Microsoft Advertising to delivery maximum ROI.
• Creating engaging banners using Adobe Photoshop and Illustrator.
• Use data from web tracking tools like Google Analytics to analyse and check the effectiveness of marketing campaigns.
• Identify market gaps for new and updated products and add to the website in accordant with business goals.
• Engage with brands to ensure beut has commercially sound and on trend products.
• Conducted competitor analysis to identify opportunities and threats within the business.
• Implemented A/B testing to improve conversion rates and user experience.
• General website admin on Magento 1 and 2.

This involved working early hours in the morning at 3am to pick online orders under strict time limits which helped me to develop my time management skills. I also took care in selecting the best quality produce, including checking the dates and quality. Also going the extra mile for customers if they couldn't find what they were looking for by presenting myself in a friendly manner.

• Delivered exceptional, friendly, and fast service to process high volume of orders at peak times.
• Managed walk-in and telephone orders, provided warm, friendly welcome to visitors.
• Resolved customer complaints promptly.

• Working regular part time shifts whilst studying my A Levels.
• Closely monitored swimmers in pool areas, providing quick, reliable assistance as required.
• Responsible for maintaining cleanliness of the center with regular cleaning activities.
• Used strong communication abilities to inform swimmers of pool rules and regulations.
• Logged accidents and incidents quickly and accurately, detailing outcomes for future reference.
• Attended monthly first aid training courses, offering dependable medical assistance to child and adult swimmers.
• Closely monitored pool chemical levels, ensuring strict compliance with guidelines for optimised safety.