Amy Lennox

Professional Summary

• Chief Executive with 8+ years' experience scaling high-growth businesses in the ecommerce and digital marketing sectors
• Led IV Creative's evolution from £40k startup to multi-million pound full-service ecommerce agency supporting global brands
• Combined legal expertise with commercial acumen to drive strategic partnerships, operational excellence, and creative campaign delivery

Key Achievements

• Scaled IV Creative into a creative and operational powerhouse serving world-leading brands including Coca-Cola, Diageo, and Unilever
• Directed end-to-end business strategy encompassing agency services, manufacturing, fulfilment operations, and branded personalisation solutions
• Successfully navigated complex business transformation, repositioning company from mixed-model operations to premium agency services
• Built and led high-performing teams across creative, technical, logistics, sales, and marketing functions spanning multiple UK locations

Core Competencies

• Strategic leadership and P&L ownership for multi-service ecommerce businesses
• Complex contract negotiation and commercial partnerships with blue-chip clients
• Operational scaling of fulfilment, personalisation, and branded gifting services
• Brand strategy and marketing execution for FMCG and consumer goods sectors
• IP protection, compliance management, and legal risk mitigation in digital commerce
• Sales development and client relationship management at enterprise level
• Organisational restructuring and change management through growth phases

Legal & Commercial Expertise

• Law degree (LLB) from The University of Manchester
• Extensive contract negotiation experience across agency, manufacturing, and fulfilment agreements
• IP protection and compliance expertise applied throughout ecommerce operations

• Scaled revenue from £5M to £9M in 18 months through strategic enterprise partnerships.
• Secured and managed major contracts with blue-chip clients in FMCG, retail, and e-commerce sectors.
• Combined commercial strategy with sales leadership to drive significant revenue growth.