Amy Gamble

• Leading the commercial strategy for group, meeting, and event sales across the property, managing a high-performing team and key client relationships.
• Developing and executing plans to grow market share and revenue across target segments.

Key Responsibilities & Achievements

• Directed management of portfolio of high-value accounts, contributing £760,554 to team’s 2024 group and event budget objectives.
• Streamlined internal processes to enhance operational efficiency within sales functions. (Cvent- Diagramming, Planner Navigator, External Proposals).
• Fostered strong relationships with key clients through diligent account management.
• Supported the full group and event sales cycle — from proposal through to negotiation, and close — with a consistent track record of repeat business.
• Collaborated closely with the Accor Global Sales Office to drive group and event business, enhance brand visibility, and strengthen relationships across key international markets.
• Worked collaboratively with internal teams to resolve client issues swiftly and maintain a high standard of service delivery.
• Led high-performance sales team, meeting and exceeding targets.
• Conducted detailed market analysis to identify new opportunities.
• Represented the brand at familiarisation trips (FAMs), international trade events to deepen client engagement and brand awareness.

Pre-opening

• Created sales matrix and selling strategies for Birch Selsdon during pre-opening of hotel.
• Deployed and integrated comprehensive sales systems, such as Cvent, Delphi, Salesforce.
• Created and directed sales team training and development programmes.

Leadership

• Monitored sales team performance, providing effective training to help reach revenue and profit targets.
• Achieved exceptional client satisfaction feedback and ratings for team.

Sales

• Generated company growth through market expansion and sales.
• Drove change and constructively challenged established processes to identify improvement opportunities.
• Created conference and event business plans, motivating and encouraging contribution from sales team.
• Produced regular reports with in-depth detail of sales performance.
• Increased profitability by developing pipelines using multiple marketing channels and sales strategies.
• Generated reports and feedback for presentation to general and managing director.
• Set highest personal performance standards for self.
• Cultivated relationships and events for a diverse profile of
  companies including, BP, lululemon, Investec, Google, Optiver,
  Substance Global, EY, ASOS, Adidas.
  

BDM

• Contacted and converted potential clients via telephone, email and in-person enquiries.
• Closed complex, lucrative deals with new accounts.
• Attended industry trade show to promote Birch ahead of hotel opening.
• Built relationships with network of event bookers such as Meet Events, Miss London Concierge, TAG, BCD meetings and events, Venue Scanner.

Sales

• Exceeded yearly target by 45% in 2021 with over million dollars in specialised events sales during COVID.
• Met all KPIS and budget requirements for 2020/2021.
• Management of yearly event campaigns for all 4 restaurants and 3 bars within State Buildings.
• Monitors changes in sales / special events industry and develop strategies to improve and adjust to those changes.
• Averaged more than four million dollars in events sales yearly over hotel and venues.
• End to end management of events and weddings for up to 900 guests.

Leadership

• Trained, mentor and managed team of five employees over restaurant reservations and events department on selling strategies, customer relationship management to achieve business goals.

BDM

• Active management and retention of business relationships for COMO The Treasury and State Buildings.
• Management of relationships with key stakeholders.
• Develop and nurture account management i.e develop account plans, connect daily, make key contacts with decision makers, identify business drives.
• Gained Australian tourism grant to promote business events, produced a short advertising film.
• Cultivated relationships with diverse profile of companies including, Tourism Australia, Perth Festival and Western Australia Opera, BP, Chanel, PwC, Macquarie Group, American Express, Qantas.

Leadership

• Managing and trained team of six staff.
• Creating positive team environment within department

BDM

• Partner and network within industry organisations to develop strong relationships and obtain sales leads.
• Identifying and developing new business via phone, email and face to face meetings to ensure events are sold to capacity and align with Lotus brand.
• Assisted in opening five new venues with Lotus group.
• Working as part of committed Business Development team to ensure increased revenue and demand.

Sales

• Targeting and developing event sales leads over all 7 Lotus locations.
• Managing all enquiries in relation to social and corporate events from initial enquiry, to delivery and follow up.
• Maximising revenue through up-selling.
• Ensuring and monitoring that all required reports (SEO's, calendar, contacts made, forecasting, initiatives etc.) were fulfilled and distributed in timely manner for proper planning.
• Streamlining event and sales procedures by implementing new, platforms, software and programs.
• Facilitated the move of restaurant management software's which saw significant increase in bookings leading into sales.

Financial reporting

• Generation of YOY budget reporting -Weekly financial and strategy meetings with board of owners.