Amy Elizabeth Crookes
Rotherham
Summary
Customer-focused professional with a track record of successful strategy implementation and operational efficiency. Demonstrated negotiation skills and a results-oriented mindset consistently achieve business objectives. Expertise in joint business and investment planning, coupled with strong problem-solving capabilities. Committed to leveraging skills to foster organizational growth and innovation.
Overview
23
23
years of professional experience
7
7
years of post-secondary education
1
1
Certification
Work history
Customer Development Executive
Mondelez International
07.2022 - 09.2025
- Establish strong industry partnerships for mutual business growth.
- Maintain effective contact strategy with all relevant account personnel.
- Deliver Snacking Strategy in RTM Key members.
- Using industry data I build & deliver Joint Business Plans in order to drive mutually beneficial growth.
- Deliver best in class 360 degree activation.
- Effectively work cross functionally to deliver best for business outcomes
- I effectively grow revenue by honing investment and adjusting marketing strategies.
- Optimize operational efficiency by implementing strategic business processes.
Business Development Executive RTM
Mondelez International
04.2018 - 06.2022
- Built and developed healthy & sustainable relationships across multiple customers by driving an effective contact strategy.
- Delivered PICOS strategy to high standard.
- Leveraged market and competitor data to identify market opportunities and gaps.
- Identified potential new customers for business expansion opportunities.
- Negotiated on investment to maximise MDLZ sales
Finance Project Lead
Mondelez International
01.2020 - 01.2021
- MDLZ Finance project was created to facilitate the clearing of over £2 million of aged debt within wholesale sector
- I Initiated process improvements; streamlined workflows and increased efficiency.
- Coordinated cross-functional teams to meet project deadline.
Customer Service Implant – Morrisons
Mondelez International
08.2016 - 05.2017
- Manage cross category activity striving for efficient and ‘right first time’ product flow from factory to shelf by efficient and prompt problem resolution.
- Drive collaborative relationships by understanding forecasting/planning WOW between Mondelez/Morrisons Commercial/Supply teams/MDLZ Commercial.
- Reduce failed/short delivered orders and stock holding
- Increase in depot availability, on-shelf availability and promotional availability via NPD launch.
Field Sales Development Manager
Mondelez International
01.2012 - 04.2013
- A field based people management / Coaching role covering Independents, Convenience and MSO, analyzing business performance & in order to ensure delivery of agreed annual Field KPI’s
Business Development Executive RTM
Cadbury/Kraft UK
01.2007 - 01.2011
- A Field based business development role across C&C/wholesale.
Sales Development Executive
Cadbury UK
01.2004 - 01.2007
- A Field based sales role across multiple Independents/Symbol retailers.
Grocery Impacter
Cadbury UK
01.2003 - 01.2004
- A Field based sales role across multiple customers; driving range, POS, activation and volume within the Grocery channel.
Education
A Level -
Thomas Rotherham College
Rotherham 01.1998 - 01.2000
GCSEs -
Ecclesfield School
Sheffield 01.1993 - 01.1998
Skills
- Customer focus
- Operational agility
- Strategic implementation
- Negotiation skills
- Results orientation
- Joint business planning
- Profitability emphasis
- Problem solving
Certification
- RGM trained
- BI competent
- Power BI
- TPM (basic)
- Tableau (basic)
References
References available upon request.
Timeline
Customer Development Executive
Mondelez International
07.2022 - 09.2025
Finance Project Lead
Mondelez International
01.2020 - 01.2021
Business Development Executive RTM
Mondelez International
04.2018 - 06.2022
Customer Service Implant – Morrisons
Mondelez International
08.2016 - 05.2017
Field Sales Development Manager
Mondelez International
01.2012 - 04.2013
Business Development Executive RTM
Cadbury/Kraft UK
01.2007 - 01.2011
Sales Development Executive
Cadbury UK
01.2004 - 01.2007
Grocery Impacter
Cadbury UK
01.2003 - 01.2004
A Level -
Thomas Rotherham College
01.1998 - 01.2000
GCSEs -
Ecclesfield School
01.1993 - 01.1998