Summary
Overview
Work history
Education
Skills
Certification
References
Timeline
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Amy Elizabeth Crookes

Amy Elizabeth Crookes

Rotherham

Summary

Customer-focused professional with a track record of successful strategy implementation and operational efficiency. Demonstrated negotiation skills and a results-oriented mindset consistently achieve business objectives. Expertise in joint business and investment planning, coupled with strong problem-solving capabilities. Committed to leveraging skills to foster organizational growth and innovation.

Overview

23
23
years of professional experience
7
7
years of post-secondary education
1
1
Certification

Work history

Customer Development Executive

Mondelez International
07.2022 - 09.2025
  • Establish strong industry partnerships for mutual business growth.
  • Maintain effective contact strategy with all relevant account personnel.
  • Deliver Snacking Strategy in RTM Key members.
  • Using industry data I build & deliver Joint Business Plans in order to drive mutually beneficial growth.
  • Deliver best in class 360 degree activation.
  • Effectively work cross functionally to deliver best for business outcomes
  • I effectively grow revenue by honing investment and adjusting marketing strategies.
  • Optimize operational efficiency by implementing strategic business processes.

Business Development Executive RTM

Mondelez International
04.2018 - 06.2022
  • Built and developed healthy & sustainable relationships across multiple customers by driving an effective contact strategy.
  • Delivered PICOS strategy to high standard.
  • Leveraged market and competitor data to identify market opportunities and gaps.
  • Identified potential new customers for business expansion opportunities.
  • Negotiated on investment to maximise MDLZ sales

Finance Project Lead

Mondelez International
01.2020 - 01.2021
  • MDLZ Finance project was created to facilitate the clearing of over £2 million of aged debt within wholesale sector
  • I Initiated process improvements; streamlined workflows and increased efficiency.
  • Coordinated cross-functional teams to meet project deadline.

Customer Service Implant – Morrisons

Mondelez International
08.2016 - 05.2017
  • Manage cross category activity striving for efficient and ‘right first time’ product flow from factory to shelf by efficient and prompt problem resolution.
  • Drive collaborative relationships by understanding forecasting/planning WOW between Mondelez/Morrisons Commercial/Supply teams/MDLZ Commercial.
  • Reduce failed/short delivered orders and stock holding
  • Increase in depot availability, on-shelf availability and promotional availability via NPD launch.

Field Sales Development Manager

Mondelez International
01.2012 - 04.2013
  • A field based people management / Coaching role covering Independents, Convenience and MSO, analyzing business performance & in order to ensure delivery of agreed annual Field KPI’s

Business Development Executive RTM

Cadbury/Kraft UK
01.2007 - 01.2011
  • A Field based business development role across C&C/wholesale.

Sales Development Executive

Cadbury UK
01.2004 - 01.2007
  • A Field based sales role across multiple Independents/Symbol retailers.

Grocery Impacter

Cadbury UK
01.2003 - 01.2004
  • A Field based sales role across multiple customers; driving range, POS, activation and volume within the Grocery channel.

Education

A Level -

Thomas Rotherham College
Rotherham
01.1998 - 01.2000

GCSEs -

Ecclesfield School
Sheffield
01.1993 - 01.1998

Skills

  • Customer focus
  • Operational agility
  • Strategic implementation
  • Negotiation skills
  • Results orientation
  • Joint business planning
  • Profitability emphasis
  • Problem solving

Certification

  • RGM trained
  • BI competent
  • Power BI
  • TPM (basic)
  • Tableau (basic)

References

References available upon request.

Timeline

Customer Development Executive

Mondelez International
07.2022 - 09.2025

Finance Project Lead

Mondelez International
01.2020 - 01.2021

Business Development Executive RTM

Mondelez International
04.2018 - 06.2022

Customer Service Implant – Morrisons

Mondelez International
08.2016 - 05.2017

Field Sales Development Manager

Mondelez International
01.2012 - 04.2013

Business Development Executive RTM

Cadbury/Kraft UK
01.2007 - 01.2011

Sales Development Executive

Cadbury UK
01.2004 - 01.2007

Grocery Impacter

Cadbury UK
01.2003 - 01.2004

A Level -

Thomas Rotherham College
01.1998 - 01.2000

GCSEs -

Ecclesfield School
01.1993 - 01.1998

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Amy Elizabeth Crookes