Amrit Satpathy
London,United Kingdom
Summary
Strategic Partnerships Lead with 5+ years’ proven experience driving growth and innovation across fintech, SaaS, and financial services sectors. Expert at developing and managing high-value partnerships with over 30 fintech and technology vendors, delivering measurable revenue impact and expanding customer pipelines. Skilled in leading go-to-market strategies, conducting market and use case research, and creating targeted outreach campaigns to unlock new business opportunities. Adept at negotiating complex commercial agreements, overseeing partner enablement programmes, and collaborating cross-functionally to accelerate product adoption and ecosystem growth. Committed to fostering trusted relationships and delivering scalable solutions that strengthen market presence and support sustainable innovation.
Overview
7
7
years of professional experience
2015
2015
years of post-secondary education
1
1
Certification
Work history
Strategic Partnership Lead
NayaOne
London, United Kingdom
03.2025 - Current
- Developed and executed strategic partnership plans to expand product reach, distribution, and revenue, launching and managing 16+ global partnerships that contributed £600K+ in influenced revenue and a 12% year-on-year pipeline increase.
- Owned the full partnership lifecycle, including sourcing, qualification, commercial negotiation, and deal closure for banks, fintechs, and technology partners across EMEA and GCC regions.
- Led go-to-market planning and cross-functional execution with enterprise partners, accelerating sandbox adoption, opening new sales channels, and increasing partner-led conversion rates by 40%.
- Managed onboarding, compliance, pricing, and contracts in coordination with finance, procurement and legal teams; reduced cycle times by 30% and upheld 99% SLA and service continuity.
- Conducted in-depth market and product research (SaaS platforms, sandboxes, hackathons) to identify 15+ new business opportunities, and ran targeted multi-threaded outreach to key customer profiles.
- Developed and delivered robust partner enablement programmes (training, workshops, webinars, and sales collateral), achieving a threefold increase in partner-influenced revenue.
- Crafted and presented business cases and go-to-market proposals that secured seven long-term strategic alliances and enabled tech marketplace expansion through startup scouting.
- Launched 10+ co-branded campaigns and partner marketing initiatives, driving a fourfold increase in inbound leads and 60% organic growth in digital engagement and website traffic.
- Produced original thought leadership content (blogs, podcasts) and represented the organisation at 19+ industry events and panels, enhancing company presence and influence with C-level leaders across the sector.
- Negotiated complex commercial agreements, managed renewals and financial tracking, and improved operational reporting for accurate partner revenue forecasting and stronger alignment with sales and revenue teams.
Ecosystem Manager
NayaOne
London
04.2022 - 07.2025
- Led digital projects in financial services, B2B technology scouting, and innovation, event management for brand authority, demand, and lead generation.
- Designed and built multi-channel data-driven digital and integrated market research for usecases and technology providers to support bank-fintech partnerships (strategy and communication planning).
- Successfully scouted 40+ financial technology, SaaS, PaaS, software and services and use cases for the tech marketplace. Shared useful insights with banks and financial institutions to collaborate on product innovation.
- Extensively collaborated with external technology providers and SaaS marketing managers, CEOs, founders, and different stakeholders to plan and execute partnership marketing.
- Elevated NayaOne's brand as the leading sandbox platform, resulting in a 35% increase in brand recognition among partners and enterprise customers.
- Cultivated and nurtured strategic relationships with senior-level executives, resulting in a 27% increase in partner engagement and go-to-market strategies.
- Executed and analysed newsletters, social media, webinars/podcasts, and partnership PR campaign reporting, including weekly dashboards and quarterly campaign evaluations for ROI.
- Organised and supported regulators and banks to host hackathons/techsprints with end-to-end operation and execution, with a record of 350+ participants in a single event.
- Managed major techsprint/hackathon events for the Reserve Bank of India, US State Department, FCA, SWIFT, Finextra, and other high-street banks and regulators.
Senior Marketing Analyst
WealthDesk
09.2021 - 04.2022
- Partnered with field teams and customer success managers to deliver maximum customer value, resulting in a 30% increase in customer satisfaction scores and MQLs.
- Negotiated and executed partnership agreements, ensuring mutual benefit and alignment with company goals, resulting in a 15% increase in partnership revenue to ~£200k.
- Managed wealth manager relationships and hackathons for brand awareness and product development.
- Kept abreast of industry competitors, new products, and market conditions to understand partner and customer needs. Provided management with comprehensive reports on partner needs, competitive activities, and potential for new products and services.
- Identified and cultivated prospective wealth management partners aligned with company objectives, resulting in a 30% increase in partnership acquisitions within the first year.
- Established fluent internal communications, events, and partner marketing for brand visibility with an annual budget and financial management of ~£10,000.
Brand Associate
Rediffusion Brand Solutions
09.2019 - 09.2021
- Led partners and the marketing team to develop and execute marketing plans and engagement activities, supporting go-to-market strategies (GTM).
- Collaborated cross-functionally with marketing, product, and operations teams to develop and execute partnership initiatives and campaigns, driving a 20% increase in campaign engagement metrics.
- Successfully generated revenue for the organisation of £500k within 7 months by cross-selling and up-selling to existing clients.
Senior Brand Executive
Havas Group
09.2018 - 03.2019
- Partnered with the client to develop and launch a fresh 360-degree campaign for Strides Pharma and HUL with budget planning, TV ad for the anti-nicotine campaign for NIXIT (Strides Pharma); actively involved in planning, execution, and compliance
- Stayed abreast of industry trends, competitor activities, and market developments to inform partnership strategies, resulting in a 15% increase in partnership relevance and efficacy
- Augmented BTL marketing of Fair and Glow anti-marks brand (HUL); which made a lasting impact in B2B and B2C outreach
Education
Post-Graduate - Mass Media
MET Institute of Mass Media
Bachelor of Commerce - Honours
Utkal University
Skills
- Fintech Partnership
- Product Management
- Partnership Marketing
- Hackathon/TechSprint
- Business Development
- Go-to-market Strategy
- Campaign Management
- Strategic Planning and Leadership
- AI Automation
- Meet Alfred
- Zapier
- Salesforce
- HubSpot
- SMM
- SEO
- Semrush
- Canva
- WordPress
- Google Analytics
- Problem-solving
- Programme Development
Websites
Certification
- Centre for Finance, Technology and Entrepreneurship - Fintech
- The Fundamentals of Digital Marketing by Google
- Content and Social Media Marketing by HubSpot
- Product Management by Pendo
Custom
- When it comes to handling campaign and day to day tasks, Amrit knows his work perfectly and the last-minute rescuer., Vikram, Director, Marketing and Communications - Standard Chartered
- Amrit's dedication and strategic thinking were instrumental in establishing the hackathon platform, managing data, marketing the event to drive awareness and hackers, participant communications, and ensuring seamless operations throughout the event., Richard Peers, Founder - ResponsibleRisk Ltd (Finextra)
- Amrit is a fabulous, dedicated team-mate. He has always gone on extra mile to make sure that work is up to the mark. Clients and creative are very fond of him at Rediffusion., Binu Joseph, Business Head - Rediffusion
Languages
English
Proficient (C2)
Hindi
Proficient (C2)
Timeline
Strategic Partnership Lead
NayaOne
03.2025 - Current
Ecosystem Manager
NayaOne
04.2022 - 07.2025
Senior Marketing Analyst
WealthDesk
09.2021 - 04.2022
Brand Associate
Rediffusion Brand Solutions
09.2019 - 09.2021
Senior Brand Executive
Havas Group
09.2018 - 03.2019
Bachelor of Commerce - Honours
Utkal University
Post-Graduate - Mass Media
MET Institute of Mass Media
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