Ammaarah Patel

Digital Marketing:

Overseeing the development and execution of online marketing strategies to drive brand awareness, engagement and conversions. Managing various digital channels including social media, email, SEO, PPC, paid advertising. Key responsibilities include analysing market trends, optimising campaigns based on performance data, coordinating with cross-functional teams, and ensuring consistent brand messaging.

• Management and optimisation of Paid Digital and Paid Social campaigns across multiple platforms according to media plan. Including planning, targeting strategy and optimisation on Digital and Social platforms.
• Overseeing campaigns and optimising towards KPIs, implementing A/B testing.
• Data analysis reporting to ensure accurate campaign spending and monitor/improve performance on campaigns.
• Identify KPIs for each channel and apply learnings across regional activations.
• Budget management and optimisation across all Paid Media platforms to continually increase campaign efficiencies.
• Day to day monitoring and optimisation across all Paid Media budgets.
• Delivering regular performance reports and updates to various relevant stakeholders and recommending changes based on results.
• Developing large scale artworks for OOH Activations and Events such as invitations, emailers, press releases, company newsletters and bespoke graphic needs.
• Day to day management of Hublot UK + Ireland website including localised homepage refreshes and site merchandising.
• Supporting the Partnerships and Marketing Team with the development of Sponsor Partnerships e.g. FIFA World Cup, Premier League, UEFA Champions League, and UEFA EURO.
• Working across Digital Marketing projects such as Brand Marketing, Retail, eCommerce Operations, Global eCommerce, CRM and Digital Teams.
• Protecting Hublot brand image across Trade websites ensuring all content meets global guidelines by providing content solutions and managing regular updates for Wholesale Partners to enhance Hublot visibility online.
• Reviewing the global PPC activations, feed in local keywords and information to the global team to adapt strategies and executions where needed to drive optimum performance.
• Assisting with budget, raising, and approving invoices, POs and allocating to cost centres.

Client Relationship Management:

Responsible for deploying strategies to engage with clients, by developing the appropriate campaigns to drive revenue growth. Liaising with Hublot Owned Boutiques and Wholesale Boutiques to share the CRM culture and priorities as per the global campaigns. Supporting the Boutique Managers and SAs dedicated to clienteling activities to ensure the correct development of the CRM strategy and retail marketing plan

• Analysing and sharing the CRM reports with Boutiques and Wholesale Partners, defining action plans for improvements.
• Briefing 2 Boutiques and 30 Wholesale Partners with follow-ups and actions needing to be taken.
• Liaising with HQ to share best practices and KPIs across all Boutiques and Wholesale Partners.
• Monitoring CRM KPIs across all stores and providing relevant insights across all client segmentations.
• Analysing customer behaviour and preferences of products.
• Extracting customer lists from SFDC and internal Clienteling App for dedicated events based on client segmentation, client spend history, products purchased and partnerships interest.
• Creation of local clienteling campaigns based on the Global Marketing Plans, Hublot Loyalty Programme, and Partnerships across the United Kingdom.
• Managing local client gifting campaigns such as Lunar New Year, Eid, and Seasonal Campaigns.
• Creation of targeted newsletters to clients and prospects to increase brand awareness and drive customer acquisition, retention, and lifetime value across all channels (Email, SMS, Clienteling App).
• Communication to clients and prospects regarding events hosted in Hublot Boutiques and Wholesale Partners.
• Advanced experience on platforms: Salesforce + Marketing Cloud, Google Analytics, Power BI.

• Planning and delivering quality demand online and offline campaigns that drive revenue in sectors such as food and drink, beauty and personal care, household and financial services.
• Leading and managing channel activations include live stream and webinars, email marketing, content, tradeshows, conferences and partnerships.
• Building and optimising campaigns within Adobe Marketo to nurture prospects into qualified leads on SalesForce, and producing reports on marketing effectiveness and ROI.
• Creating and implementing marketing calendar, sharing the marketing communications to HQ, creating activation packs and preparing the marketing reports to HQ team.
• Budget management e.g. raising POs for marketing activities within an agreed budget.
• Working effectively with PR, Content, Design, Product and Research teams to deliver high-quality and effective campaigns and communications.
• Advanced experience on platforms: SalesForce, Adobe Marketo & Google Analytics.

• Working closely with the Marketing team to plan and execute campaign launches and promotional events across the Tissot UK + IE site to enhance the trading strategy.
• Maintaining and optimising category and landing pages according to product assortment, including ownership of product launch maintenance and content planning.
• Maintaining on-site search and navigation of the website to ensure best in-class customer journey.
• Ownership of the day to day optimisation of the website, including content updates and promotional activities.
• Managing onsite conversion with eCommerce sales of £150,000 per month, with a conversion rate of 1.39% and total session of 102,930.
• CMS experience and A/B testing functionality.
• Advance experience on platforms: SAP, Adobe Magento, SalesForce, and Google Analytics.