AMIT KUMAR CHOUBEY
London
Summary
Tech Business Development and Product Leader with 12+ years of experience in digital advertising, product launches, and international market expansion at Amazon. Known for integrating AI-assisted analysis, AI tools, and data-driven decision frameworks into strategic planning, pricing strategy, and product commercialization. Proven track record of launching and monetizing advertising solutions across global markets including Brazil, MENAT, and Mexico, delivering strong improvements in advertiser performance metrics including CTR, ROAS, New to Brand (NTB), and shopper engagement. Recognized for bridging business strategy, data intelligence, and technical product capabilities to scale revenue and influence product roadmaps. Tech Business Development and Product Leader with expertise in digital advertising and international market expansion. Delivered +85% YoY revenue growth in Brazil and +45% YoY growth in Mexico through strategic monetization initiatives. Integrated AI-assisted analysis into pricing strategies and product launches, enhancing advertiser performance metrics across diverse markets.
Overview
13
13
years of professional experience
Work History
Tech Business Developer II
Amazon Advertising
London
01.2025 - Current
- Tech Business Development & Product Commercialization
- Drove international monetization strategy for Amazon Display advertising across Brazil, MENAT, and Mexico using AI-assisted analysis and advertiser performance insights, delivering +85% YoY revenue growth in Brazil and +45% YoY growth in Mexico (Q4’25).
- Partnered with engineering and product teams to launch new mobile homepage ad placements, increasing CTR, viewability, and advertiser ROAS.
- Led end-to-end product launches for premium ad formats including Homepage Takeover (HPTO), Detail page contextual targeting across multiple markets, coordinating technical implementation, pricing strategy, and sales enablement.
- Built AI-assisted pricing and revenue models for premium homepage advertising inventory, incorporating advertiser demand, historical performance data and benchmarks.
- Monetized premium homepage inventory through guaranteed advertising deals and programmatic optimization, improving yield via dynamic floor pricing.
- Secured 15+ First Time Buyers during high-traffic events in Q4’25 (including Whoop, Lenovo, Apple, De'Longhi, Tineco, Sensodyne), expanding premium sponsorship adoption.
- International Expansion & Product Innovation
- Produced Monthly Business Reviews (MBRs), advertiser performance reports, and strategic analysis documents using AI-assisted data analysis, transforming large datasets into actionable insights for leadership.
- Led product launches that achieved critical advertiser KPIs including improved CTR (Click-Through Rate), NTB (New-to-Brand), DPVR (Detail Page View Rate), ATC (Add-to-Cart), and ROAS (Return on Ad Spend) metrics across multiple locales.
- Developed and executed market entry strategies and localization plans for international regions, analyzing competitive landscapes and regional market dynamics.
- Built qualified lead pipelines and managed complex sales cycles from prospecting to closure, consistently meeting revenue targets.
- Acted as centralized resource for in-locale teams, identifying friction points and inventing technical solutions to improve advertiser and customer experiences
- Enabled programmatic deals (PG & PG SOV) across IX locales including MENAT, BR, NL, and SE, supporting ad serving through Amazon DSP.
- Cross-Functional Collaboration & Technical Problem-Solving
- Worked closely with SDEs, TPMs, Product and Program Managers to resolve complex technical issues in Display ad products, manage bottlenecks, and balance business needs versus technical constraints.
- Leveraged technical expertise in advertising technology (Cinder, Javelin, Publisher Rendered Ads native ad formats) to drive product roadmap decisions and feature development.
- Relayed voice-of-customer (VoC) feedback to accelerate feature development and influence product roadmap decisions for Display advertising on Amazon O&O sites.
- Partnered with Ads Finance and Business teams to build regional revenue targets, ramp curves, and forward-looking performance plans.
- Communicated business opportunities and financial impacts to director-level stakeholders with data-driven insights.
Program Manager II
Amazon Advertising
London
08.2024 - 01.2025
- High-Traffic Event Leadership & GTM Strategy
- Led go-to-market strategy, pricing, and execution for High Velocity Events across MENAT (UAE, KSA, Turkey), Brazil, and Mexico, including planning for Prime Day.
- Enabled and launched premium sponsorship advertising on Homepage and Event pages for major retail moments including Ramadan/Eid (MENA), Buen Fin and Hot Sale (Mexico), Consumer Week (Brazil) and Smiley November (Turkey).
- Coordinated cross-functional execution across Product Marketing, Yield Management, Design, Advertising Operations, and Sales teams to deliver event readiness.
- Managed ad placement planning, inventory allocation, and launch readiness across multiple locales during peak traffic events.
- Acted as primary escalation point between business, operations, and engineering teams to ensure seamless campaign execution and issue resolution.
- Enabled advertisers to activate programmatic campaigns via Amazon DSP, supporting client onboarding and event sponsorship monetization.
Program Manager II
Amazon Development Centre
Bangalore
11.2022 - 08.2024
- High-Traffic Event Technical Execution
- Served as Single-Threaded Owner (STO) for display advertising launches across 15+ locales during major retail events including Prime Day, Prime Big Deal Days, and Black Friday/Cyber Monday.
- Partnered with Software Development Engineers (SDEs), TPMs, Product Managers, and Program Managers to deliver ad placement launches with full feature readiness.
- Proactively identified and resolved cross-functional dependencies and technical bottlenecks, ensuring on-time launches during peak traffic periods.
- Acted as the primary escalation point across business, product, and engineering teams, maintaining platform stability and maximizing advertising revenue opportunities.
- Collaborated across the Amazon Advertising organization to coordinate global event readiness and execution.
- Customer-Centric Innovation
- Leveraged Voice of Customer (VOC) insights to identify platform gaps and implement improvements that enhanced advertiser and shopper experiences.
- Designed and coordinated A/B testing frameworks with engineering teams to evaluate new ad placements and optimize performance.
- Ensured high-quality ad delivery standards that balanced advertiser objectives with seamless shopping experiences.
Custom Ad Operations Specialist
Amazon Development Centre
Bangalore
03.2022 - 11.2022
- Product Development & Technical Quality Assurance
- Contributed to the development and launch of digital advertising programs supporting High Traffic Events and retail campaigns including Mother’s Day, Back-to-School, Baby Registry, and Amazon Business.
- Partnered with Software Development Engineers, Product Managers, and Program Managers to design, test, and launch high visibility display advertising products.
- Developed and streamlined QA frameworks and validation processes to ensure reliability and scalability of new ad placements.
- Scoped, documented, and maintained end-to-end Standard Operating Procedures (SOPs) for ad placement creation, testing, and deployment.
- Managed the setup, scheduling, and lifecycle of ad placements and sponsorship packages for the Event Sponsorship team, ensuring operational readiness for major retail campaigns.
Ad Ops Services Expert
Amazon Development Centre
Bangalore
12.2020 - 03.2022
- Technical Leadership & Process Excellence
- Served as primary escalation point for Ad Operations, diagnosing technical defects, conducting root cause analysis, and partnering with engineering teams to implement long-term solutions.
- Collaborated with Release Management, Product, and Engineering teams during product launches, providing technical validation, UAT support, and launch readiness feedback.
- Designed and implemented process improvements and automation initiatives that improved operational efficiency and drove measurable performance gains across teams.
- Defined operational requirements and technical specifications for new tools and feature enhancements, influencing prioritization with technology teams.
- Acted as subject matter expert for Twitch advertising integrations, partnering with Amazon and Twitch stakeholders to resolve product issues and ensure seamless advertiser experience.
Ad Operations Specialist
Amazon Development Centre
Bangalore
10.2014 - 12.2020
- Campaign Management & Technical Team Leadership
- Partnered with Sales, Account Management, and Ad Operations teams to ensure timely launch and delivery of high-quality advertising campaigns for global enterprise clients.
- Managed campaign intake and platform queues, ensuring campaigns met SLA targets, delivery accuracy, and operational quality standards.
- Provided mentorship, coaching, and performance feedback to team members, supporting capability development and operational excellence.
- Led process improvement initiatives and ad-hoc projects to enhance campaign workflows and maintain reliable ad serving capabilities.
- Maintained strong expertise in ad serving technologies, campaign trafficking, and digital advertising operations, enabling efficient campaign execution and troubleshooting.
Ad Operations Executive
Genisys Software
Bangalore
06.2013 - 10.2014
- Managed end-to-end campaign operations for enterprise clients including Monster US and Dow Jones, overseeing campaign trafficking, performance reporting, and client communication.
- Executed campaign setup and optimization using premium ad serving platforms including Open Ad Stream and DFA/DCM, ensuring accurate creative trafficking, scheduling, and targeting.
- Delivered soft skills and process training sessions for new team members to support onboarding and operational readiness.
- Developed and maintained process documentation and training materials used by client teams to onboard and train new employees
Education
Bachelor of Technology - Computer Science
Biju Patnaik University of Technology (BPUT)
Rourkela, Odisha01.2012
Skills
- Business Development
- Go-to-Market Strategy
- International Market Expansion
- Market Entry
- Localization
- Strategic Partnerships
- Pipeline Development
- AI-Supported Business Case Development
- AI-Assisted Market Analysis
- Revenue Growth
- Product Expertise
- AdTech Expertise
- Display Ad Product Development
- Product Launch
- GTM Execution
- Product Roadmap Influence
- Feature Prioritization
- Advertiser KPI Optimization
- Technical Skills
- Analytical Skills
- AdTech
- Salesforce CRM
- Data Integration
- APIs
- Root Cause Analysis
- Programming
- Data
- SQL
- MySQL
- HTML
- JavaScript
- C
- C
- Analytics
- Methodologies
- Performance Metrics
- KPI Analysis
- Data-Driven Decision Making
- Ad Serving Technologies
- B2B Sales Processes
- Leadership
- Program Management
- Cross-Functional Leadership
- Stakeholder Management
- Incident Management
- Escalation Management
- Team Mentoring
- Business development
- Market analysis
- Revenue optimization
- Cross-functional collaboration
- Data analysis
- Digital advertising
- Pricing strategy
- Technical problem solving
- Client relationship management
- Go-to-market strategy
- Campaign management
- Team leadership
- Voice of customer
- Strategic planning
- Business networking
- Digital marketing
- Client engagement
- Campaign development
- Stakeholder management
- Customer Service
- Relationship development
- Sales and market development
- B2B client management
- Effective communication
- Technical troubleshooting
- Product knowledge
- Key account handling
- Performance monitoring
- Digital and social media marketing
- Project Management
- Product commercialization
Accomplishments
- Led Amazon Mobile Homepage redesign, partnering with engineering to launch high-viewability ad placements that significantly improved CTR, viewability, and advertiser ROAS, while enabling Share-of-Voice (SOV) programmatic ads through Amazon DSP across international markets.
- Launched and commercialized display advertising products across Brazil, MENA (UAE, KSA, Turkey), and Mexico, establishing scalable monetization models and enabling international ad revenue growth.
- Delivered average homepage ROAS of 20.5, outperforming the 90th percentile benchmark by 1.4× for premium advertisers including Apple, Whoop, and Lenovo.
- Recognized with Amazon Collaborator Award (2023) for leading cross-functional teams across product, engineering, and advertising operations during critical Q4 retail events.
- Built ai-assisted scalable go-to-market frameworks and operational processes that enabled international ad product launches and improved advertiser performance across key metrics including CTR, NTB, DPVR, ATC, and ROAS.
- Established new Ad Operations teams in Bratislava (onsite) and Costa Rica (virtual) to support global advertising operations expansion.
Additional information
11 years, 3 months (2014-10-01 to Present), Dubai, New York, Bratislava, English, Fluent, Hindi, Native
Custom Section
International Market Expansion, Market Entry & Localization, Strategic Partnerships, Pipeline Development, AI-Supported Business Case Development, AI-Assisted Market Analysis, Revenue Growth, Display Ad Product Development, Product Launch & GTM Execution, Product Roadmap Influence, Feature Prioritization, Advertiser KPI Optimization (CTR, ROAS, NTB, DPVR, ATC, Viewability), AdTech (Amazon DSP, Cinder, Javelin, PRA, Open Ad Stream, DFA/DCM), Salesforce CRM, Data Integration & APIs, Root Cause Analysis, SQL, MySQL, HTML, JavaScript, C, C++, Performance Metrics & KPI Analysis, Data-Driven Decision Making, Ad Serving Technologies, B2B Sales Processes, Cross-Functional Leadership, Stakeholder Management (Director/VP Level), Program Management, Incident & Escalation Management, Team Mentoring
Websites, Portfolios and Profiles
http://www.linkedin.com/in/amit-choubey89
Timeline
Tech Business Developer II
Amazon Advertising
01.2025 - Current
Program Manager II
Amazon Advertising
08.2024 - 01.2025
Program Manager II
Amazon Development Centre
11.2022 - 08.2024
Custom Ad Operations Specialist
Amazon Development Centre
03.2022 - 11.2022
Ad Ops Services Expert
Amazon Development Centre
12.2020 - 03.2022
Ad Operations Specialist
Amazon Development Centre
10.2014 - 12.2020
Ad Operations Executive
Genisys Software
06.2013 - 10.2014
Bachelor of Technology - Computer Science
Biju Patnaik University of Technology (BPUT)