Amit Fridman

FRBM is hospitality-focused consultancy, specialising in quick service restaurants, coffee shops, bakeries, catering, and supermarkets. FRBM expertise spans business plans, budgets, sales forecasts, operations, profitability, supply chain, and compliance areas like food safety, health and safety, fire safety, and maintenance. FRBM also cover delivery channels such as Uber and Just Eat, IT and systems, including websites, staff recruitment, HR, training, and contracts, among other developments.

Develop and implement the company's strategic vision and long-term goals, aligning them with market trends and customers demands. Manage the restaurant's budget, monitor financial performance, and ensure profitability through cost control and revenue generation strategies. Collaborate with development chefs to create innovative and appealing sushi offerings, considering seasonality and cost-effectiveness. Foster positive customer experiences by addressing concerns, collecting feedback, and continuously improving service. Develop marketing strategies to attract new customers and retain existing ones, utilizing both online and offline channels. Manage relationships with suppliers and negotiate favourable terms to secure high-quality ingredients and cost-effective supplies.
Regularly analyse financial reports and performance metrics to make data-driven decisions and identify areas for improvement. Stayed updated with industry trends and emerging technologies to keep the company competitive and relevant.

• Sustained company profitability throughout the tenure at You Me Sushi by consistently increasing sales, managing costs effectively, and successfully renegotiating contracts with suppliers and service providers.
• Enhanced company gross profit margins via strategic supply chain management, consolidating suppliers from 11 to 4, achieving a cost of sales reduction to 23%, resulting in annual savings exceeding £450,000.
• Successfully expanded the company's footprint from 11 to 18 shops in just 10 months, overseeing the entire process from conceptual design to project management and grand opening for 7 new locations."
• Achieved annual company sales exceeding 10 million by implementing effective staff recruitment and retention strategies, reducing staff turnover to approximately 8%, increasing sales through shop refurbishments, optimized shop layouts, and the successful introduction of new IT systems and self-service kiosks."

Nina's Bakery, born during the pandemic, aimed to provide same-day delivery of freshly baked, high-quality cakes in London. Specialising in large cakes, handmade creations, and cupcakes for occasions like birthdays, weddings, and anniversaries as well as office events.

• Brought Nina's Bakery to fruition in an astonishing three-month timeframe, orchestrating every aspect from conceptualisation to launch, including logo creation, intellectual property registration, menu development, recipe crafting, website construction, supplier agreements, website imagery photoshoots, and comprehensive staff recruitment and training.
• Within eight months of launching the bakery, successfully transitioned to high street shop, personally conceptualising design, layout, and equipment setup. Remarkably, within just 12 months from inception of the business, achieved break-even point and cultivated substantial and loyal customer base with regular orders

Develop and implement strategic plans to achieve company's goals and objectives, which include expanding operations, increasing profitability. Oversee day-to-day operations, including shops management, staff scheduling, and quality control to maintain highest standards in food preparation and service. Prepare and manage budgets, analyse financial data, and make data-driven decisions to optimize financial performance. Manage sourcing of fresh ingredients, inventory control, and supplier relationships to ensure consistent and high-quality supply of ingredients. Monitor and control operational costs, including labour, food, and overhead expenses, to maximize profitability while maintaining quality. Recruit, train, and manage staff, including head office team, managers, chefs, kitchen personnel, and front-of-house staff, to ensure they deliver excellent customer service and maintain food safety standards.
Implement and maintain food safety and hygiene standards to ensure safety and satisfaction of customers. Develop and maintain positive relationships with customers, gather feedback, and address any issues or concerns promptly.

• Successfully navigated challenging pandemic period by boosting company sales to record high through implementation of Lightspeed EPOS system and seamless integration with food delivery platforms like Just Eat, Uber, and Deliveroo, additionally introducing and executing new virtual vegan sushi brand and adding Just Eat for Business as additional income channel.
• Led You Me Sushi to record-breaking annual profitability exceeding £1 million by implementing streamlined ordering & stock management system Market Man, integrating it with Lightspeed, and securing cost-effective agreements with suppliers and service providers while effectively managing cost of goods and labour.
• Pioneered concept of franchising for You Me Sushi, developing it from the ground up by creating the franchising concept, crafting a comprehensive business plan, and establishing financial models, setting the foundation for the company's future growth strategy cantered around franchise expansion since 2021.
• Established a robust post-pandemic growth infrastructure for the company, encompassing team building, recruiting senior management for the head office, nurturing talent through managers recruitment and development, and implementing comprehensive systems for food safety, health and safety, fire safety, HR, Payroll and scheduling.

At R-U-Mobile, I managed operations across seven locations in the UK and Ireland, specialising in the sale of mobile phone accessories through kiosks in prominent shopping centres including Westfield, Brent Cross, Lakeside, Sheffield, and Jervis. My responsibilities encompassed overall company management, direct communication with ownership, and oversight of daily activities, including staff recruitment, marketing initiatives, supply chain management, and strategic sourcing of new products, notably from China and USA, followed by successful implementation into our product portfolio.

• Upon assuming leadership, I orchestrated rapid turnaround, steering the company to profitability within a year by driving sales growth of over 25% on like-for-like basis and efficiently reducing cost of goods to below 20%.
• Effectively executed the sale of two underperforming shopping centre locations in Ireland, overseeing all facets from identifying the buyer and negotiating with landlords to managing legal proceedings, ultimately delivering a profit exceeding £100,000 for the owners.

As a key player in Owen Brothers, a prominent London-based office catering company specialising in corporate catering, my role involved overseeing daily operations. Worked closely with the owner, managing various aspects, including staff recruitment, training, scheduling, supply chain management, negotiations with suppliers, stock management, and ensuring compliance with food safety, health and safety, and fire safety standards. Additionally, coordinated with various service and maintenance providers to ensure smooth operations.

• Streamlined daily operations, leading to a remarkable 200% increase in sales, reaching an impressive annual revenue of over £1 million.
• Implemented a highly efficient ordering and stock management system that involved meticulous organisation of suppliers, products, and pricing. This strategic initiative played a pivotal role in managing the cost of goods, resulting in outstanding reduction to below 18%.

Between 2000 and 2016, I experienced substantial professional growth, advancing from a shop manager to roles such as area manager, operations manager, and head of operations in a well-known UK brands. Ultimately, I assumed the roles of managing director and business owner. My hands-on leadership style, characterised by leading by example, played a pivotal role in driving increased sales and profitability across a diverse range of shops and concepts. The cornerstone of these remarkable achievements was the establishment and nurturing of a strong, supportive team.

• Operation Director & Business Development , 01/2013 - 12/2016

Cocba Ltd - London, Bluewater.

• Supermarket General Store Manager, 04/2013 - 05/2015

Planet Organic Ltd - London, Muswell Hill.

• Head of Operation and Supply Chain , 07/2011 - 04/2013 Owen Brothers Catering Ltd - London, Wandsworth.
• Area Manager , 08/2010 - 08/2011 Gail's Bakery Ltd - London.
• Bakery General Manager , 11/2009 - 08/2010 The Hummingbird Bakery Ltd - London, Soho.
• Business Development Consultant, 05/2008 - 11/2009 Self Employed - London.
• Owner & Managing Director , 08/2005 - 04/2008 Taltalim Ltd t/a Coffee Republic (Franchisee) - London.
• Shop General Manager, 01/2003 - 08/2005 Apostrophe Restaurants Ltd
• Supermarket & Restaurant General Manager , 05/2000 - 12/2002

Yotveta In Town Ltd .