Ami Matona

• Overseeing small and large production tasks
• Coordinating internal and external meetings
• Ordering Fabric, trimmings for collections and Sourcing Suppliers
• Developing and maintaining relationships between suppliers and designers
• Creating Proposals, presentations and Design Briefs
• Manage Multiple Team members
• Designing when needed for certain projects
• Advising on collections and helping trouble shoot issues in production
• Optimised workflow to meet project deadlines consistently and managing projects between Team and Clients
• Planned and established work schedules, assignments and production sequences to meet production goals.

• Helping to pattern cut and design Harnesses for flying purposes in Theatre shows, events and Concerts
• Stitching and creating bases for the harnesses
• Met project deadlines consistently by effectively managing time and workload priorities.
• Achieved well-made components through meticulous handling of precision tools.
• Working with Monday app to manages projects and register components of product.

• Researching Markets and Audience
• Sourcing Fabrics and Trims
• Budget Constraints and Range planning while designing collections
• Pattern Cutting, managing production and team
• Designing through sketching and CAD Illustrator to create techpacks
• Working with India manufacturing team
• Promoting Collections through marketing and Social Media
• Building a website on Wix
• Oversaw all stages of video production process ensuring timely completion.
• Streamlined workflow processes, enhancing overall productivity levels.
• Managing Orders on Monday App.
• Planning Photoshoots, styling, editing.

• Applied technical knowledge and design expertise to create specific sketches for Clients as all orders were Bespoke.
• Conducted thorough market research to identify design trends and pricing points.
• Utilised Adobe Illustrator and hand sketching to create embroidery design and print artworks.
• Met client deadlines through excellent workload planning and prioritisation.
• Facilitated communication and collaboration across project teams abroad and advocated for design vision.
• Executed high quality designs using allocated resources and budget.
• Completed customer orders with speed and accuracy.
• Designed business strategies to obtain short and long-term goals for company.
• Illustrated design concepts via hand sketches/ and CAD drawings
• Creating fresh, detailed moodboards to match specific concepts and themes.
• Supervised patternmaking for manufacturing as well as pattern cutting/ creating toile's.
• Achieved costing and aesthetic goals to meet budgetary requirements and creative briefs.
• Facilitated communication and collaboration between clients, management and manufacturing staff.
• Working on marketing to visually represent brand messages across various channels and platforms and building Social Media content and Audience
• Development of pre-production samples, consistently adhering to strict timeframe and budget constraints.
• Oversaw daily operations to achieve high productivity levels.
• Working with India manufacturing team
• Used critical thinking to break down problems, evaluate solutions and make decisions.
• Social Media Planning & Strategy Planning and styling Photoshoots for the brand campaigns.
• Sourcing Fabrics within Budget Constraints and suitable for specific styles.
• Using Monday App CRM for production Management and Dubsado for front of house.
• Directed photoshoots, ensuring captivating visuals for campaigns.

• Updated existing designs in line with cyclical and seasonal trends for maximum profitability.
• Selected accessory materials and attachments to complete designs. Learning about Lasts and construction, including designing trims.
• Illustrated design concepts via hand sketches or Adobe Illustrator diagrams.
• Oversaw Production Teams in China, Italy to create Sample Designs for Sales teams.
• Created Moodboards and trends for the season.
• Materials and technique of decoration
• Partnered with marketing and sales teams to fill market gaps with desired products.
• Designing a stand for Dusseldorf show resurrecting their retro 1974 Collection Trainers.
• Designing the full collection for this new range of 1974 Collection
• Showcasing at shows in Lake Garda/ China and Dusseldorf.

• Researched and identified global micro and macro trends in fabrics, colours and garment functionality to inform product designs.
• Negotiated with suppliers on product specifications, delivery deadlines and price.
• Illustrated design concepts via hand sketches or Adobe Illustrator technical drawing
• Creating Detailed Tech packs
• Created fresh, detailed moodboards to match specific concepts and themes.
• Supervised patternmaking for manufacturing. Built complete design packages with drawings and specifications for production team.
• Created Jersey Print design and graphics for designs.

• Launch of a Brand with joint founder Kiran Varma
• Designing a knitwear collection of 25 pieces
• Working with a factory in India to create the collection
• Enhanced creative design process by keeping abreast of latest trends in knitwear fashion.
• Marketing at Pure Show and stocked in a few boutiques
• Learning about knitwear techniques & yarns
• Sourcing trims and yarns

• Oversaw daily operations in shop, ensuring smooth workflow.
• Ensured proper display of products to boost sales appeal.
• Conducted regular stock checks for efficient inventory maintenance.
• Trained new members of staff for improved customer service.
• Promoted top-selling items on prime locations within the shop floor for heightened visibility.
• Worked closely with management to develop effective sales strategies.
• Monitored shop cleanliness for a pleasant shopping experience.

• Sourcing Materials & Trims
• Running Errands for the studio
• Research to support Joe to Design collections
• London Fashion week preparation for the show
• Helping sampling and machining, hand stitching, dying, painting, repair
• Packing orders for Japan and Europe

• Help Studio errands
• Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
• Supported team by demonstrating respect and willingness to help.
• Sourced materials and organised folders
• Pattern cutting
• Technical drawings
• Fashion shoots in studio

Helping with Paris Fashion Show - 5 days in London Battersea Studio and 3 days in Paris for the Show

• Helping fittings and altering pieces to fit models
• Final fittings in Paris
• Dresser at the show