Summary
Overview
Work history
Education
Skills
References
Timeline
Generic

Ami Jones

Wallasey

Summary

A highly motivated, hardworking, professional experienced Area Manager, having gained experience throughout both discount retailing, more recently with fashion retail being a substantial part of my management career, which has lead to an excellent knowledge of consumer buying during the cost of living crisis, through to Fashion and up to date trends, and proven proficiency in leading and organizing a team to maximize the team efficiency and productivity. Obtaining 19 years' experience, (8 years in gulf) of working within all aspects of the retail industry, 8 years' experience of working within a management position. A complete understanding in Retail Store and Field Team Management. Excellent communication skills, and highly adaptable to work within a diversified team. Proven Proficiency in managing teams. Excellent time Management Skills. Vast Knowledge of Store KPI and finance KFR reporting. Strong understanding and skill in using Microsoft office and computer literacy.

Overview

11
11
years of professional experience
4013
4013
years of post-secondary education

Work history

RETAIL AREA MANAGER

Lidl-Runcorn
Runcorn
03.2022 - 10.2024
  • Regularly visiting stores to make sure things run smoothly, paying particular attention to efficiency, productivity and operational compliance
  • Mentoring and supporting Store Managers in recruiting, training and developing their teams, while improving their store performance
  • Visiting the regional office for monthly meeting to ensure business consistency.
  • Consistently creating an environment where teams can do their best work, shift after shift, in accordance with Leadership & Company Principles

AREA VISUAL MERCHANDISER

H&M-Abu Dhabi
Abu Dhabi, Oman
12.2019 - 11.2022
  • Responsible for managing the Market Visual Merchandising and ensuring store teams are delivering effective and commercial visual standards, including store layouts and window displays, thereby contributing to the achievement of the brand sales targets
  • Implementation of processes and procedures to deliver best practice across all stores in area of responsibility
  • Training and development of Visual team on brand visual standards and delivery of high standard execution
  • Conducting store visits to assess visual standards and quality of visual implementation of routines, executions of tasks and promotional activities
  • Review feedback from each market/stores and customers and take local commercial decisions when necessary
  • Working closely with Operations team to implement plans for new market entry, new store openings and nonprofit stores
  • Prepare monthly / weekly activity schedules for AOR according to overall visual plan, incorporating ad hoc events where necessary
  • Review delivery of visual activities against schedules
  • Working closely with Central Marketing Team as UAE/ Oman Marketing Responsible, forming collaboration with over 40 malls to use SoMe to promote all current activities and Campaigns
  • Collaborating with malls for Marketing opportunities to increase Brand exposure, activities including Fashion Shows, Digital Catalogues, Mall Advertising
  • Oman GCC

OPERATIONS MANAGER

H&M-Abu Dhabi
Abu Dhabi
01.2017 - 12.2019
  • Responsible for over 300 employees, all store and Employee development, accountable for visual merchandising in assigned stores
  • Actively contributes to development of business initiatives relevant to brand projects
  • Leading store teams to achieve their sales and shrinkage targets and control operational costs in order to meet Business Plan
  • Many stores ending year positive on KPIs, BP and Shrinkage
  • Maximizing potential of Store Management and Employees through performance management, coaching, and identifying development opportunities to ensure all stores are staffed correctly including succession planning and ongoing monitoring of manpower planning
  • Championing H&M brand in stores and creating two way feedback loop with the Brand Teams to looking enhance business performance, including recommendations for promotion or mark down
  • Build external networks to understand market trends and competitor activity that once fed back into central teams allows us to maintain competitive advantage
  • Contribute to all aspects of business development including new store openings and recommendations for closure
  • Liaise with internal and external parties to facilitate
  • Ensure internal and external customer service is excellent through brand specific and companywide training initiatives
  • Fully utilize company reporting systems to monitor brand performance and implement corrective action when necessary
  • Ensure adherence to all company policies and procedures

FLAGSHIP STORE MANAGER

H&M-Abu Dhabi
Abu Dhabi, UAE
01.2014 - 12.2017
  • Managed team of 50+ employees, overseeing hiring, training, and professional growth of employees
  • Maximizing store contribution by proactively driving sales, reduce stock loss and manage controllable costs
  • Motivating and developing team members and ensure Store compliance with all company regulations and procedures
  • Ensure communication is effective throughout Store and back to brand team
  • Implement and review all stock loss prevention controls
  • Implement processes specific to store product/size/ location
  • Implement Store layout, visual merchandising, stock and fixture positioning according to brand guidelines
  • Manage stock replenishment, product launches and Established Full Store compliance both administratively and procedurally according to Established Full Store compliance both administratively and procedurally according to company guidelines and deadlines
  • Maximize sales and ensure customer focus is prioritized at all times
  • Weekly /daily analysis of commercial reports and implementation of action plans where necessary
  • Manage manpower planning according to Business requirement
  • UAE

Education

A LEVEL - Business

Oldershaw Academy

GCSE - 11 Subjects

Oldershaw Academy

CERTIFICATE OF HIGHER EDUCATION - Business Management

Liverpool John Moores University
Liverpool

Skills

  • Training and coaching employees
  • Retail Sales
  • Marketing/ Branding/ Promotional Launching
  • Communication skills
  • Customer services
  • KPI review and management

References

References available upon request

Timeline

RETAIL AREA MANAGER

Lidl-Runcorn
03.2022 - 10.2024

AREA VISUAL MERCHANDISER

H&M-Abu Dhabi
12.2019 - 11.2022

OPERATIONS MANAGER

H&M-Abu Dhabi
01.2017 - 12.2019

FLAGSHIP STORE MANAGER

H&M-Abu Dhabi
01.2014 - 12.2017

GCSE - 11 Subjects

Oldershaw Academy

A LEVEL - Business

Oldershaw Academy

CERTIFICATE OF HIGHER EDUCATION - Business Management

Liverpool John Moores University
Ami Jones