Seasoned Head of Buying and Senior Product Manager with 12+ years’ experience leading cross-functional teams in the development, sourcing, and delivery of commercially successful, customer-focused product ranges. Demonstrates strong leadership in strategic planning, budgeting, and supplier negotiations, with a proven ability to drive margin growth, optimise product assortments, and align product strategies with business objectives and market demand. Adept at guiding products from concept to launch, transforming business goals into high-impact, sustainable collections. Known for combining analytical insight, market intuition, and team empowerment to deliver measurable commercial results across both agile and traditional retail environments.
2017 Cornwall Winner of 30 under 30 award