Summary
Overview
Work history
Education
Skills
Websites
Accomplishments
Timeline
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Amelia Smaridge

Amelia Smaridge

Stockholm,Sweden

Summary

Seasoned Head of Buying and Senior Product Manager with 12+ years’ experience leading cross-functional teams in the development, sourcing, and delivery of commercially successful, customer-focused product ranges. Demonstrates strong leadership in strategic planning, budgeting, and supplier negotiations, with a proven ability to drive margin growth, optimise product assortments, and align product strategies with business objectives and market demand. Adept at guiding products from concept to launch, transforming business goals into high-impact, sustainable collections. Known for combining analytical insight, market intuition, and team empowerment to deliver measurable commercial results across both agile and traditional retail environments.

Overview

14
14
years of professional experience
5
5
years of post-secondary education

Work history

Senior Product Manager

Acne Studios
Stockholm
12.2023 - 07.2025
  • Achieved three per cent increase in profit margins across key categories via data-driven product strategies.
  • Drove revenue growth through development of effective pricing and competitive strategies.
  • Oversaw management of approximately 850 SKUs annually, aligning with sustainability goals.
  • Streamlined Production and Design processes, improving efficiency for over 100 team members.
  • Implemented supplier strategy to optimise production capacity and enhance margins.
  • Established comprehensive confection guidelines to ensure product finishing consistency.
  • Coordinated Paris Fashion Weeks, successfully showcasing innovative luxury collections.
  • Performed market trend analysis to uncover strategic opportunities for informed decision-making.

Head of Buying & Sourcing

Finisterre
Saint Agnes, Cornwall
01.2021 - 01.2023
  • Delivered turnover growth exceeding 28% YoY by managing buying and sourcing for men's, women's, and accessories categories.
  • Increased profit margins from 63% to 72% through strategic sourcing initiatives.
  • Developed and implemented a three-to-five-year business strategy aligned with brand objectives.
  • Reported directly to CEO and CPO, presenting key strategies to board of directors.
  • Executed sourcing and supplier strategy, identifying sustainable opportunities within the market.
  • Led cross-functional meetings with marketing and e-commerce teams to align product offerings.
  • Managed and trained buying team in daily operations, promoting efficiency across departments.
  • Collaborated with suppliers to innovate fabrics and dye methods, enhancing sustainability efforts.

Senior buyer

Finisterre
Saint Agnes, Cornwall
07.2016 - 01.2021

Trainee Buyer/ Assistant Buyer

Primark
01.2013 - 01.2016
  • Managed dresses with a budget of approximately £110 million and skirts with a budget of around £20 million, overseeing 400 options.
  • Responded swiftly to sales performance, adjusting trading strategies and stock phasing as needed.
  • Collaborated with international teams to analyse competitors, identifying factors affecting sales and margins.
  • Interpreted fashion trends to develop commercially viable products tailored for Primark customers.
  • Organised key range reviews for directors and board members to facilitate strategic decision-making.
  • Conducted supplier meetings to negotiate delivery schedules and refine style aesthetics for optimal pricing.

Trainee Buyer/ Assistant Buyer

Seasalt
Cornwall
01.2012 - 01.2013

Education

BSc (Hons) - International Fashion Business

Nottingham Trent University
Nottingham
10.2008 - 06.2011

GCSE - 10 GCSE’s A-C

King Edwards VI
Totnes, Devon
01.2006 - 01.2008

Skills

  • Leadership
  • Budgeting & forecasting
  • Strategy planning
  • Problem Solving & decision making
  • Team coaching
  • Performance metrics interpretation
  • Merchandising knowledge
  • Range Building
  • Supplier negotiation
  • Sustainable sourcing

Accomplishments

2017 Cornwall Winner of 30 under 30 award

Timeline

Senior Product Manager

Acne Studios
12.2023 - 07.2025

Head of Buying & Sourcing

Finisterre
01.2021 - 01.2023

Senior buyer

Finisterre
07.2016 - 01.2021

Trainee Buyer/ Assistant Buyer

Primark
01.2013 - 01.2016

Trainee Buyer/ Assistant Buyer

Seasalt
01.2012 - 01.2013

BSc (Hons) - International Fashion Business

Nottingham Trent University
10.2008 - 06.2011

GCSE - 10 GCSE’s A-C

King Edwards VI
01.2006 - 01.2008
Amelia Smaridge