Amelia Cargo

Communications officer for The Christie, NHS Foundation Trust, a specialist cancer centre in Manchester and one of the country's most prestigious hospitals.

Responsible for delivering a wide range of activities, including national and regional PR, social media, and internal communications to over 4,000 colleagues.

• PR: Ensures high-profile regional and national press coverage promoting the work of The Christie. Has secured coverage in many national media outlets, including the Press Association, The Daily Mail, The Guardian, ITN, and the BBC.
• Media relations: Builds and maintains good working relationships with journalists in the regional and national media.
• Social media: Manages The Christie's social media presence across four channels - Facebook, LinkedIn, Instagram, and X/Twitter - ensuring high-quality content that meets the needs of each audience. Total audience on social: 60,000+
• Copywriting: Writes a variety of different types of copy for different audiences. Examples include social media posts, press releases, and stakeholder media briefing guides. Adept at working with clinicians to turn scientific information into easily accessible stories for the national/local press.
• Stakeholder management: Works closely with a range of stakeholders, both internally at The Christie and with external partners, which include charities, other hospitals, and commercial clinical trial sponsors, to deliver press and other communications activities. Also works closely with people of all ages living with and beyond cancer, supporting them to share their stories with the media in a way that feels authentic and comfortable to them.
• Internal communications: Works with the communications officer to develop content for several internal communications channels, including a quarterly print magazine, weekly email bulletin, and quarterly management brief.

Communications and Content Manager responsible for getting property developers, communities, and colleagues excited about and engaged with the UK's biggest new store development programme.

Summary of responsibilities and achievements:

• Senior stakeholder management - worked closely with senior members of the Property team to gain buy-in/sign-off for stories/communications plans.
• Agency management - worked with a range of agencies, including graphic design and video agencies, to create content and collateral for digital and print channels.
• Communications planning - developed multi-channel strategic communications plans to promote the Co-op brand to property developers, agents, communities, and colleagues
• Data analysis - reviewed campaign data monthly and made suggestions for future activity.
• Copywriting - crafted different types of copy for a range of audiences and media.
• PR - worked closely with the Co-op's PR team to brainstorm and develop press releases for local and trade media.
• Reputation management - developed both proactive and reactive strategies to deal with PR issues arising from the property team's activities.
• Event management - organised internal and external events, from sending out invitations to organising and distributing post-event feedback surveys.

Responsible for developing operational and engagement messages to support over 70,000 colleagues in disparate locations and of varying levels of seniority - from leadership and field teams to head office colleagues and those on the shop floor.

Summary of responsibilities and key achievements:

• Communications consultancy - worked with colleagues across the Co-op to deliver messages to the right people, at the right time, and through the right channel.
• Copywriting - took briefs from senior leaders and used them to create operational and engagement copy for different audiences and channels.
• Proofreading - checked copy for messaging, structure, accuracy, and flow
• Film editing/project management - worked with colleagues from a range of different departments to develop an internal film for a high-profile fundraising campaign
• Creation, delivery, and evaluation of multi-channel communications campaigns to support key business initiatives
  

Communications Co-ordinator for the UK's leading funeral director. Tasked with planning, implementing, and evaluating engaging multi-channel internal communications campaigns.

The audience includes 4,000 Funeralcare colleagues in different locations and of varying levels of seniority, along with numerous other employees across the Co-op.

Summary of responsibilities and key achievements:

• Copywriting for a diverse range of audiences (external and internal). Examples include executive messaging, annual report content, intranet articles, and feature articles on external websites and in the Group's retired colleague magazine, which has a circulation of 45,000+ readers.
• Stakeholder management - fostered cross-functional relationships with key personnel to ensure the successful delivery of timely and engaging communications.
• Management of Weekly Bulletin and Manager's Brief - researched, wrote, and distributed weekly communications to keep colleagues updated with the latest from across Funeralcare and the other Group businesses.
• Planned, delivered, and evaluated multi-channel communications plans to support business initiatives and change projects.

Senior Account Executive charged with implementing integrated global B2B marketing campaigns for six clients of varying sizes.

Excellent working knowledge of many elements of the marketing communications mix, including PR, content marketing, exhibition management, and the development of brochures and sales tools.

Experience of working to tight briefs, short timescales, and with multiple internal and external stakeholders.

Summary of responsibilities and key achievements:

• Copywriting consultancy for six clients in the food, health, and engineering industries - press releases, feature articles, profile pieces, app content, brochures, flyers, award entries, e-shots, and advertisements (both print and online)
• Design - worked with agency partners to develop eye-catching, on-brand creative.
• Photography - organising and attending photo shoots and evaluating resulting images to ensure they adhere to brand guidelines and the brief
• Co-ordinated a team to meet campaign targets for PR coverage