Amel Belacel
London
Summary
Multidisciplinary tech strategist with 20 years of experience in high-impact product rollouts and business transformation across Retail, Adtech, and Expense Management sectors. Expertise in translating complex business needs into actionable solutions, leading global deployments, and streamlining operations. Proven ability to bridge technical and non-technical stakeholders, managing end-to-end programs from analysis to go-live. Bilingual in French and English, with a track record of delivering measurable impact on large-scale international projects across EMEA, APAC, and the Americas.
Overview
19
19
years of professional experience
4
4
years of post-secondary education
Work history
Senior Product Deployment Manager
Viooh
London
01.2024 - 08.2025
- Lead full lifecycle of complex deployment projects for JCDecaux Media Owners and Third Party Media Owners (Programmatic & Direct Sales tools)
- Run Steering Committees with C-level stakeholders
- Optimisation of internal deployment processes as well as cross functional processes
- Deputise for Head of Deployment including chairing team meetings and weekly reporting
- Projects: EMEA, LATAM, APAC, EU
- Boosted department efficiency by streamlining operational processes.
- Streamlined communication channels, enhanced internal information flow.
- Cultivated strong relationships with clients
- Piloted change management initiatives successfully improving organisational adaptability.
- Supervised project timelines for timely completion.
Product Implementation Consultant / Product Deployment Manager
Viooh
London
05.2020 - 01.2024
- Led full lifecycle of complex deployment projects for programmatic and OOH tools.
- Collaborated with internal Product teams to design and deploy new client features.
- Conducted workshops and training sessions to enhance team capabilities.
- Designed innovative solutions for challenging project hurdles.
- Collaborated with diverse teams, cultivating productive work relationships.
- Delivered customised implementation plans for optimal business efficiency.
- Accomplished seamless system integration with detailed analysis and planning.
- Conducted thorough data migration tasks, resulting in accurate information transfer.
- Resolved complex technical issues, ensuring smooth workflow processes.
Business Analyst (Contract)
Selfridges
London
02.2018 - 03.2020
- Led Single View of Stock & Inventory Management Project
- Worked as Senior BA on Mnetics Solution Deployment – covering multiple processes across Logistics, Warehouse (RTW, Goods-in)
- Delivered UAT and ran senior stakeholder workshops
- Created tailored solutions by understanding and translating customer requirements into functional specifications.
- Ensured accurate documentation of all business requirements, aiding seamless project flow .
- Identified potential risks with thorough business impact analyses.
- Simplified complex data into understandable presentations, facilitating better communication amongst teams.
- Collaborated with IT team to design efficient software solutions, improving workflow significantly.
- Streamlined business operations by analysing and implementing process improvements.
- Managed multiple stakeholders, ensuring clear communication throughout projects' lifespan.
Business Analyst (Contract)
Ann Summers
Whyteleafe
08.2017 - 12.2017
- Led Wholesale/B2B stream for Microsoft NAV implementation
- Streamlined supplier onboarding and defect tracking
Business Analyst (Contract)
Burberry
London
05.2017 - 08.2017
- Delivered PMO tool (SharePoint) and trained PMO team
- Produced business requirements and reporting mockups
- Ensured accurate documentation of all business requirements, aiding seamless project flow .
Business Analyst (Contract)
Debenhams
London
09.2016 - 03.2017
- Delivered PLM solution across Design, Buying & Merchandising
- Managed Go Live support, defect tracking, and supplier coordination
- Ensured accurate documentation of all business requirements, aiding seamless project flow .
- Identified potential risks with thorough business impact analyses.
- Guided clients toward improved organisational structures and better solutions for identified problems.
Solutions Consultant
Execview Ltd
London
01.2015 - 09.2016
- Delivered PPM software for TFL, QBE and others
- Led workshops, solution design, and UAT execution
- Acted as Product Owner for Agile product enhancements
- Delivered high-quality product demos, leading to increased customer interest and engagement.
- Provided tailored solutions for clients' unique business needs.
- Collaborated with sales team to provide comprehensive pre-and post-sales support, ensuring smooth transactions.
- Managed multiple projects concurrently, maintaining high standards of excellence under pressure.
- Led training sessions for junior consultants, fostering environment of continuous learning and improvement.
Senior Business Analyst (Contract)
Marks & Spencer
London
08.2014 - 11.2014
- Developed standards for Business Analysis artefacts
- Led initial phase of PLM stream for GM4 Programme
Senior Business Analyst
Boden
London
01.2013 - 08.2014
- Delivered full business analysis across Design, Merchandising, and Tech
- Rolled out Confluence to 300+ users and centralized data
Business Analyst
Marks & Spencer
London
10.2011 - 01.2013
- Worked as lead BA on Forecasting and Supplier Ordering Programme
- Improved stock management and reporting accuracy through implementation of Quantum Solution and detailed analysis work
- Ensured accurate documentation of all business requirements, aiding seamless project flow .
- Streamlined business operations by analysing and implementing process improvements.
- Simplified complex data into understandable presentations, facilitating better communication amongst teams.
Business Analyst
Ann Summers
Whyteleafe, Surrey
01.2011 - 10.2011
- Delivered Oracle BI Implementation and EPOS rollout
- Implemented Agile process improvements
- Managed multiple stakeholders, ensuring clear communication throughout projects' lifespan.
- Conducted training sessions for new software implementations, increasing staff productivity levels.
- Simplified complex data into understandable presentations, facilitating better communication amongst teams.
Consultant
MPSI
Croydon, SRY
08.2010 - 01.2011
- Implemented PriceIt! Pro tool for French-speaking client in Morocco
- Led UK-based support and coordinated with US parent company
IT Consultant
ROOT SUCCESS / ETAP-ON-LINE
Croydon, Croydon
06.2006 - 08.2010
- Led expense management deployments across BNP Paribas, Roche, Jaguar Land Rover, Total, etc.
- Handled end to end process from pre-sales to UAT and go-live
- Provided expert advice for optimal software solutions.
- Designed user-friendly interfaces enhancing end-user interaction experience.
- Implemented innovative IT strategies for enhanced productivity.
- Enhanced efficiency by streamlining IT processes and systems.
- Modified current systems to enhance workflows and meet new needs.
- Developed and implemented system testing plans in support of deployments.
- Executed feasibility studies to inform development of existing and proposed projects.
Education
DEUG - Droit
University of Paris XII
Sceaux, France 09.2000 - 09.2002
Certificate - English Legal Studies
University of Leicester
Leicester 06.2002 - 06.2003
Foundation Degree - Promotion & Marketing
London College of Fashion
London 06.2011 - 06.2012
Skills
- Business analysis and requirements gathering
- Project management and software implementation
- C-level stakeholder engagement
- Technical and non-technical documentation
- Large-scale deployments and migrations
- Process optimisation
- Change management
- Influential communication
Languages
French: Native / Expert
English: Fluent / Expert
Affiliations
- Martial arts
- Travel
References
References available upon request.
Timeline
Senior Product Deployment Manager
Viooh
01.2024 - 08.2025
Product Implementation Consultant / Product Deployment Manager
Viooh
05.2020 - 01.2024
Business Analyst (Contract)
Selfridges
02.2018 - 03.2020
Business Analyst (Contract)
Ann Summers
08.2017 - 12.2017
Business Analyst (Contract)
Burberry
05.2017 - 08.2017
Business Analyst (Contract)
Debenhams
09.2016 - 03.2017
Solutions Consultant
Execview Ltd
01.2015 - 09.2016
Senior Business Analyst (Contract)
Marks & Spencer
08.2014 - 11.2014
Senior Business Analyst
Boden
01.2013 - 08.2014
Business Analyst
Marks & Spencer
10.2011 - 01.2013
Foundation Degree - Promotion & Marketing
London College of Fashion
06.2011 - 06.2012
Business Analyst
Ann Summers
01.2011 - 10.2011
Consultant
MPSI
08.2010 - 01.2011
IT Consultant
ROOT SUCCESS / ETAP-ON-LINE
06.2006 - 08.2010
Certificate - English Legal Studies
University of Leicester
06.2002 - 06.2003
DEUG - Droit
University of Paris XII
09.2000 - 09.2002
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