Ameena Naweed
Bristol
Summary
Strategic Marketing Analyst with 3+ years' experience driving data-led growth across digital campaigns in the UK, EMEA, and MENA. Proven track record in translating complex data into actionable insights, optimizing product performance, and enhancing customer engagement through cross-functional collaboration. Skilled in SQL, GA4, Looker Studio, and Salesforce, with a sharp focus on margin improvement, campaign efficiency, and customer-centric strategy.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Digital Marketing Executive
Indicia Worldwide
02.2024 - Current
- Drove a 30% increase in ROI by designing and executing data-led strategies across PPC, programmatic, and Amazon marketing platforms.
- Built automated performance dashboards in Looker Studio and GA4, enabling real-time monitoring and data-driven decision-making across UK, MENA, and US campaigns.
- Partnered with finance and analytics teams to enhance data integrity, streamline reporting workflows, and align KPIs with business objectives.
- Reduced cost-per-click by 22% by optimizing campaign structure, refining audience segmentation, and implementing advanced keyword bidding techniques.
- Spearheaded A/B testing frameworks and ROPO/Brand Lift studies, leading to a 40% boost in user engagement and improved targeting accuracy.
Marketing & Research Consultant
Bucks Business
10.2023 - 12.2023
- Spearheaded brand positioning and messaging strategies for tech startups scaling across the UK, MENA, and North American markets.
- Enhanced CRM workflows using Salesforce and HubSpot, increasing conversion rates by 25% through personalised, full-funnel customer journeys.
- Launched integrated campaigns across Twitch, Prime Video, and Amazon Marketplace, achieving a 50% increase in brand recall via AMC insights.
- Facilitated cross-team collaboration to streamline campaign development, reducing time-to-launch by 15%.
Marketing & Editorial Consultant
The Social Talks
07.2023 - 10.2023
- Developed editorial calendars and SEO strategies that improved organic web traffic by 35% within 3 months.
- Managed content production and cross-platform publishing, increasing brand visibility and engagement by 40%.
- Analysed competitor performance to optimize article reach, enhancing domain authority and reader retention.
- Provided editorial feedback and mentorship to a team of junior writers, improving content quality and publishing efficiency.
Student Editorial Services
University of Warwick
03.2023 - 10.2023
- Engineered a transatlantic academic writing initiative in partnership with US and European universities, amplifying institutional visibility.
- Led editorial workshops and 1:1 strategy sessions to enhance narrative clarity, persuasive writing, and communication impact for academic professionals.
- Delivered consistent editorial excellence, aligning complex academic content with broader communication goals.
Public Relations Intern
Brands Spectrum
01.2022 - 09.2022
- Supported senior account leads in crafting and executing multi-channel campaigns for lifestyle and emerging tech brands.
- Developed compelling press materials, campaign briefs, and brand narratives tailored to targeted audiences.
- Coordinated with journalists and media partners to secure quality placements and enhance brand visibility across digital and print outlets.
Director General
LUMS Model United Nations Society
05.2021 - 06.2022
- Directed Pakistan’s largest university-led public speaking conference, managing a 150-member team and 500+ delegates.
- Streamlined logistics and delegation workflows, reducing operational bottlenecks and achieving a flawless event execution.
- Created internal communication systems that improved task tracking and cross-departmental collaboration by 45%.
Education
MA - World Literature
WARWICK UNIVERSITY
10.2023
BA (Hons) - English
LAHORE UNIVERSITY OF MANAGEMENT SCIENCES
06.2022
Skills
- Search engine optimization
- Data-driven decision making
- Multichannel marketing
- Agile project management
- Salesforce CRM software
- Marketing campaign management
- Corporate communications
- Competitor analysis
Certification
- Google Ads Certification
- Hubspot Training
- HTML, CSS, Google Tag Manager
- Google Analytics GA4 Certification
- Facebook Business Suite
Extra Curriculars
- Women in Public Service in Pakistan, Research Assistant, 01/01/22, 05/01/22, Recorded and transcribed 3 interviews with women in public service to collect data for an oral history archive.
- Depilex Smileagain Foundation, 05/01/21, 12/01/21, Raised awareness and worked for the rehabilitation of acid attack victims in Pakistan.
- Public Speaking, Turkey Model UN in UNODC, 01/01/20 - 06/01/20, Winner, SCOTMUN, Winner
Timeline
Digital Marketing Executive
Indicia Worldwide
02.2024 - Current
Marketing & Research Consultant
Bucks Business
10.2023 - 12.2023
Marketing & Editorial Consultant
The Social Talks
07.2023 - 10.2023
Student Editorial Services
University of Warwick
03.2023 - 10.2023
Public Relations Intern
Brands Spectrum
01.2022 - 09.2022
Director General
LUMS Model United Nations Society
05.2021 - 06.2022
BA (Hons) - English
LAHORE UNIVERSITY OF MANAGEMENT SCIENCES
MA - World Literature
WARWICK UNIVERSITY
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