Amberley Fisher
Nuneaton,Warwickshire
Summary
Results-driven visual merchandising manager with a proven track record in sales and client relationship management. Expertise in building loyal customer bases through effective communication and personalized service. Strong leadership skills developed through team building and motivation, consistently exceeding performance targets. Passionate about enhancing customer experiences in retail environments.
Overview
17
17
years of professional experience
Work History
Multi Site Visual Merchandiser Manager
Adidas
Cannock, Staffordshire
11.2021 - Current
- Planned and executed seasonal campaigns, product launches, and store layouts, optimising the customer journey.
- Supported multiple store management teams in achieving KPIs and targets through strategic visual merchandising initiatives.
- Managed visual merchandising across multiple stores, keeping brand standards consistent.
- Analysed sales data to evaluate display effectiveness, implementing adjustments to enhance sales performance.
- Trained and coached in-store teams on visual merchandising best practices.
- Trained new starters on visual merchandising routines and standards.
- Collaborated with store managers on performance analysis and presentation improvements.
- Monitored environmental and lighting conditions within the store to ensure products are displayed in the best possible way.
- Styled mannequins using latest trends for localised events.
- Refitted & opened football club shops alongside the wholesale team including brand new club stores at the stadiums.
- Led showroom updates at head office while travelling for openings.
- Completed twice-yearly performance standard reviews for in-store visual merchandisers.
- Attended visual merchandising meetings and management meetings throughout the year.
- Recruited and interviewed candidates for in-store roles.
- Assisted in regional management by covering areas during manager absences.
- Established connections with stakeholders and senior management at Adidas.
- Composing weekly data and financial reports to send to store management and regional management.
Supervisor & Visual Merchandiser
Lacoste
Cannock
04.2021 - 11.2021
- Managed larger team across biggest floor-spaced outlet store in UK.
- Trained and developed all new staff to meet company standards.
- Ran whole store operations independently during manager absences.
- Coached new visual merchandiser, leveraging 7 years of expertise to enhance store presentation.
- Supported store manager and assistant manager with daily operations.
- Created and updated rotas covering shifts and sickness issues.
- Supported new store opening by coordinating general operations setup.
- Built store success while maintaining relationships with area managers.
- Overseen security measures by managing store keys effectively.
- Managed end-of-day banking processes to ensure accuracy.
- Implemented new outlet service at till point using CRM.
- Accepted and organised deliveries during stockroom controller absence.
- Processed deliveries by identifying new stock for customer appeal.
- Supported customer loyalty by maintaining connections with returning customers.
- Cultivated new customer relationships, integrating successful store practices from previous locations.
Supervisor & Visual Merchandiser
Lacoste
Bullring
06.2014 - 04.2021
- Managed store operations effectively in absence of store manager, ensuring continuity and performance.
- Supported store manager while assistant manager was on furlough.
- Trained staff in best practices and monitored performance to drive team success and operational standards.
- Trained new starters through inductions and led by example throughout.
- Provided exceptional customer service while coaching team members to enhance service quality.
- Built strong customer loyalty through consistent, friendly assistance.
- Worked towards individual targets and store KPIs each day.
- Maintained operational excellence across stock handling, orders, and loss prevention.
- Completed store rotas on request, covering peaks and controlling costs.
- Presented store team briefs and set sale targets at opening.
- Completed customer service and premium customer service training.
- Achieved ambassador level in mystery shop reports.
- Owned tablet orders and submitted reports for store OC champion nomination.
Sales Floor Manager
USC
Bullring
01.2013 - 06.2014
- Achieved store and individual targets consistently through daily engagement and strategy implementation.
- Led footwear team of 10+ in a store of 40+ employees, ensuring effective operations and team alignment.
- Coordinated footwear launches across multiple stores, enhancing product visibility and customer engagement.
- Delivered team briefings to all staff members daily.
- Handled customer complaints, queries, and refunds promptly.
- Prevented stock loss by monitoring routines and joining stock takes.
- Provided support to different stores during managerial absences.
- Operated tills using advanced access and secure payment procedures.
- Accepted deliveries and recorded any discrepancies for follow-up.
Sales Advisor
Republic
Bullring
06.2009 - 01.2013
- Resolved customer enquiries and provided product information on the shop floor.
- Worked towards store day targets with the team each shift.
- Worked across a team of 40+ on the sales floor daily.
- Operated confidently in a fast paced environment across any department.
- Became part of Republic team on a 4 hour part time contract and progressed to manager.
- Finalised daily cash registers and securely banked receipts, ensuring accurate financial reporting.
- Handled cash collections and deliveries to agreed schedules.
- Managed personal safe code access for cash security.
- Acted as store key holder and supported opening and closing.
- Assisted the in-store visual merchandising team with set changes.
- Joined administrative team for added responsibilities for extra responsibilities within 6 months.
- Completed payroll and admin tasks with payroll guidance.
- Reviewed and documented weekly staff attendance records to maintain accurate payroll and resource allocation.
- Documented staff holidays, sick days, and absences correctly and managed entries.
Education
The Streetly School
Sutton Coldfield, Birmingham01-2009
Skills
- Visual merchandising
- Team building
- Customer service
- Sales analysis
- Project management
- Seasonal campaign planning
- Presentation improvement
- Stakeholder engagement
- Performance monitoring
- Employee training
- Store layout design
- Data reporting
- Relationship management
- Staff recruitment
- Retail experience
- Positive attitude
- Customer service excellence
- Window display design
- Mannequin styling
- Creative thinking
- Store layout planning
- Time-management
Custom
Available on request
Timeline
Multi Site Visual Merchandiser Manager
Adidas
11.2021 - Current
Supervisor & Visual Merchandiser
Lacoste
04.2021 - 11.2021
Supervisor & Visual Merchandiser
Lacoste
06.2014 - 04.2021
Sales Floor Manager
USC
01.2013 - 06.2014
Sales Advisor
Republic
06.2009 - 01.2013
The Streetly School